AO '25 is using Alcaraz as the main poster boy for their email promotion

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vokazu

Legend
He hasn't won AO yet. I suppose AO wants to distance itself from Sinner?

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Aussie Darcy said:
Makes sense. Alcaraz is massive here in Australia and the future of the sport with his 4 slams at such a young age.

People aren’t exactly rallying behind the guy who tested positive to doping twice who might not even be allowed to play the AO next year!
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LMAO if Sinner ain't allowed to play AO next year, then Djokovic is winning it...LOL Even if ranked at the very bottom of the top-10...
 
Alcaraz is the most popular (especially since Nadal's de facto retirement) and most perspective young player, had a phenomenal season and it's only natural for the AO organizes to put him on front. It's all about business.
 
Martin J said:
Alcaraz is the most popular (especially since Nadal's de facto retirement) and most perspective young player, had a phenomenal season and it's only natural for the AO organizes to put him on front. It's all about business.
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Perspective means what here ?
 
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Rosstour said:
No it's not absurd. He got caught 2x.

Maybe it was unintentional but too many other athletes were caught with the same substance and they're all Italian? Si, si, es un coincidenza!
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What does the nationality imply here? and “es” its not an italian term bud, at least do better
 
Alee5:D said:
Well then why you said such things?
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Because my pride in being Italian (or American, or Jewish) doesn't make me blind

I prefer Sinner to lots of other players but the facts are the facts. We don't ultimately know if his doping was intentional, but I don't really think there is a reason to give him the benefit of the doubt UNLESS you are a big fan.

But even the players I really like are probably doping. I can acknowledge that
 
Rosstour said:
Because my pride in being Italian (or American, or Jewish) doesn't make me blind

I prefer Sinner to lots of other players but the facts are the facts. We don't ultimately know if his doping was intentional, but I don't really think there is a reason to give him the benefit of the doubt UNLESS you are a big fan.

But even the players I really like are probably doping. I can acknowledge that
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That sounds a lot better than before, there was no necessity in saying “italian dopers”. Thats the point. Anyway i dont want to pollute the thread with too many messages, lets go private to talk i think its better
 
FreeJannik said:
it's all about money... Sinner atm isn't a marketable character... happened the same at US Open, he was absent from all the prootional videos... if i remember well.
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..and how--exactly--is Alcaraz marketable to the general public (yes, tennis tries to reach them, not just die-hard fans)?
 
From a strictly neutral perspective, Sinner is still under investigation, and whether innocent or guilty, it doesn’t really matter. It wouldn’t be the best idea to use him in marketing material. Once and if he is cleared, then it’s another story, but for now, there is a question mark next to his name.
 
Alee5:D said:
You seem to have something against a guy like sinner, not cool honestly buddy. The man is innocent and as you know very well this story is absurd. Stop hating on sinner please.
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Let’s be real for a moment here. The explanation given by him and the reasons given for his acquittal are absurd, laughable and pathetic. There is obviously a case of bias/corruption by the board that declared him innocent. No wonder WADA was not satisfied and decided to pursue the matter further. He could still be found innocent at the end, but for now, he’s a player under investigation.
 
THUNDERVOLLEY said:
..and how--exactly--is Alcaraz marketable to the general public (yes, tennis tries to reach them, not just die-hard fans)?
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In normal situations the appeal of them is roughly the same i think... and i don't think neither of them can attract "crowds" outside their nation(s).
But this one is not a normal situation... there's a good possibility that Sinner will be unable to attend the tournament or being banned during it... even during a match... so the logical choice from marketing perspective it is to not use it as "flag bearer".
 
Rosstour said:
Because my pride in being Italian (or American, or Jewish) doesn't make me blind

I prefer Sinner to lots of other players but the facts are the facts. We don't ultimately know if his doping was intentional, but I don't really think there is a reason to give him the benefit of the doubt UNLESS you are a big fan.

But even the players I really like are probably doping. I can acknowledge that
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Bolded: I think that’s a very healthy and realistic way of looking at things. The top 3 guys were physically better than anyone else in an INDIVIDUAL high intensity sport for almost 20 years. And there were two additional guys (Murray and Stan) who also looked quite inhuman for almost a decade themselves. It’s reasonable to allow for the possibility that they got some help along the way.

It doesn’t take anything away from the fact that all 5 were super species and better than everyone to begin with, but to keep things going for as long as they did was possibly a combination of being better than everyone else, incredible mental drive and professionalism, insane genetics and training, and also having access to performance enhancing recovery and conditioning protocols, and possibly also things like nootropic compounds that can help a lot with a sport as mental and tactical as tennis.
 
KingCarlitos said:
Alcaraz is the most popular (and successful) of the new guys. Though none are as iconic as the old three.
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It’s very rare in individual sports like tennis to find players who can get lost in the moment and inspire the fans with their emotion and response but also be extremely clutch and only do good discussions on the court while also having a level that makes them potentially the best player in the game. There have only really been a handful of guys with that unique mixture of traits in the open era. Carlitos has got it for sure.
 
KingCarlitos said:
Alcaraz is the most popular (and successful) of the new guys. Though none are as iconic as the old three.
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Yah man, true in my eyes too. But the 'old' three became who they ultimately were, they did not achieve their respective 'iconic' status until they had been on the tour for several years and achieved their respective superb records. Carlitos / Jannik are still relatively new to the scene, and still on their respective learning curve.

I agree that from what I can tell, Carlitos is currently very popular and people seem drawn to him. He is also the most successful of the new guys overall. However, Jannik is the current world number 1, reigning AO champion and has the most ATP titles in 2024, so I'll be surprised too if the AO use Carlitos, and not Jannik, as their 'poster boy'. All this said, I've seen no evidence of who the 'poster boy' is.
Subway Tennis said:
It’s very rare in individual sports like tennis to find players who can get lost in the moment and inspire the fans with their emotion and response but also be extremely clutch and only do good discussions on the court while also having a level that makes them potentially the best player in the game. There have only really been a handful of guys with that unique mixture of traits in the open era. Carlitos has got it for sure.
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Enjoy your comments, man. The inspiration derived from watching Carlitos when he's on, is what draws me to him. The fact that he has translated his brilliance into such a successful career at this young age, adds to the 'it' factor, making him a contender for a great career, subject to the usual provisos including health / fitness / commitment / consistency / great rivals etc.
 
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My stomach is not digesting all this super hype about "Ashtray Mouth Alcaraz."
I miss a Northern European solidly decent guy like Stan Wawrinka, or Edberg.
Maybe I'm tired of Spain in general, because nobody will ever replace Nadal.
It's about time for a Nordic #1 player❗Let's start making some hot-spiced wine!
 
When Murray was #1, did Slam tournaments outside the UK use him as their poster boy or did they use the Big 3 players? I don’t remember. Murray had the same kind of solid baseline style like Sinner that doesn’t create pizazz and attract fans.
 
socallefty said:
When Murray was #1, did Slam tournaments outside the UK use him as their poster boy or did they use the Big 3 players? I don’t remember. Murray had the same kind of solid baseline style like Sinner that doesn’t create pizazz and attract fans.
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Very wrong to compare a generational talent like sinner to Andy.

Andy could try to buy sinners groundstrokes. He won't get it.
 
socallefty said:
When Murray was #1, did Slam tournaments outside the UK use him as their poster boy or did they use the Big 3 players? I don’t remember. Murray had the same kind of solid baseline style like Sinner that doesn’t create pizazz and attract fans.
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What you're really not remembering is how much more creative of a player Murray was than Sinner
 
Rosstour said:
What you're really not remembering is how much more creative of a player Murray was than Sinner
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Creativity means nothing.

Power is everything. Andy made this huge error when he opted for creativity instead of power.

I always say its losers choice. Opt for power first and foremost.
 
nolefam_2024 said:
Creativity means nothing.

Power is everything. Andy made this huge error when he opted for creativity instead of power.

I always say its losers choice. Opt for power first and foremost.
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No, power doesn't mean everything. Even Sinner has some creativity in his game, if you look closely. He often uses the opponent's power for his benefit where he doesn't have to swing very hard but just redirect the ball with his creative wrist skills and topspin and the ball will still go deep thanks to the opponent's already powerful ball.
 
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