Bartelby
Bionic Poster
As I wrote at the beginning, the changes are all about the television set:
The ATP's president Chris Kermode has been clear for a while that tennis will have to change within the next 10 years. He says he is not worried where the next generation of players will come from, but has real concerns about the next generation of fans.
The television audience is ageing: so what will those in their 20s and 30s be prepared to sit down and (possibly pay to) watch in future?
A shorter format has served its purpose in cricket, but it is not just the time it takes: it is also about providing the entertainment which has made the Indian Premier League so popular in its first decade.
The ATP's president Chris Kermode has been clear for a while that tennis will have to change within the next 10 years. He says he is not worried where the next generation of players will come from, but has real concerns about the next generation of fans.
The television audience is ageing: so what will those in their 20s and 30s be prepared to sit down and (possibly pay to) watch in future?
A shorter format has served its purpose in cricket, but it is not just the time it takes: it is also about providing the entertainment which has made the Indian Premier League so popular in its first decade.