I've been set a task at school to create a new business idea, I want to have a sports store in my local village, however it needs to have a USP (unique selling point, something that will attract customers to this store instead of going to other big name stores that are already around. The USP is my main problem, I'm struggling to think of how I could make the store unique, apart from the fact that village does not have a sports equipment store nearby without having to travel on the bus or by car for 20 mins to get to the large sport stores. Do you think that is good enough for a USP (that it would be the only one), do you have an opinions/ideas on what could make the store unique and what sort of things would make you visit the store, please think in terms of a business, (so not really cheap prices etc. as that would mean the business would make less profit). I thought I would rack the brains of fellow posters to get any extra ideas, thanks for any feedback given. P.S, if any of you can think of a better idea, eg non-sports related businesses, that are unique and could be successful please tell me, thanks again NolemurraY.