If you're a tennis player, I don't know why anyone as blue chip recruits, given a choice, would want to go to places like Iowa, OSU, Minnesota (before it got cut), Michigan, Illinois, versus UCLA or USC? Columbus is a cold place between late October and lasts all the way until late March. There aren't much to do during that time, and it can be very bad for your mental health. It happened to me at OSU for two years. Weathers in UCLA and USC are generally nice all year round. When you wake up in the morning and open the windows curtain, you see the sun coming up on the horizon.
Now with NIL money, it is a no brainer to pick UCLA or USC over these B1G schools in the *******. Perhaps, everyone is different.