Cole Haan Tennis shoe?


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What are you thoughts on this “tennis” shoe?

I’m a big fan of Cole haan for dress and casual shoes. I am not sure where this shoe fits in and targeted audience. So the idea is that the wearer will be playing tennis then go out to lunch or on the town right after without having a second pair of shoes? To me the shoe isn’t technical enough to be a good tennis shoe and not good looking enough to be a casual shoe. It fails at both in my eyes.
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I agree with your assessment. The ZeroGrand tennis shoes look like an attempt to tap into a new market for Cole Haan. But I can't see serious tennis players considering them based on their features, and there's no buzz to get a lot of casual customers to consider them. This is a soft launch to try a new product, and it'll likely flop.