Posted this on the Miami Hurricanes thread but I'll go ahead and post it here too. Just something I wrote/ranted about on my Canes site.Maybe a bit long but here's my two cents about one of the many problems with college tennis. The focus has all been on the rule changes but I think the higher ups are trying to fix the wrong thing.
College Tennis Changes: The Wrong Approach
During the last few years, the NCAA, the United States Tennis Association (USTA) and the Intercollegiate Tennis Association (ITA) have been making an effort to "save" college tennis. College tennis is in trouble. It needs help. Changes need to be made if it is going to survive. In the last 10 years, over 100 schools have dropped tennis from their sports programs. Attendance has been falling. College tennis generates practically zero revenue. It is a difficult sport to televise. Very few of the players actually make it in professional tennis. There is no denying that something needs to be done to save the sport on the college level.
When the announcements for the rules came out, everyone who has a voice in the tennis community made their opinion known. And the changes were almost universally derided. The changes that were put into effect were:
No warm-up before doubles.
In doubles, the games will be one-ad scoring and a tie-breaker will be played at 5-all.
No time will be given between the doubles and singles matches.
In singles, the games will be one-ad scoring and a tiebreaker at 5-all.
If the first two sets are split, then a super-tiebreak (first to 10 points wins) will be used.
Those are the basic changes the NCAA and ITA announced would be used through the ITA Indoors tournament in February. Jon Wertheim of Sports Illustrated, Colette Lewis of Zoo Tennis, Ben Rothenberg of the New York Times, and many others called the changes bad for the sport and questioned the reasoning behind it.
I won't go into all the changes in detail since the writers I listed above have done a better job of it than I ever could. And I agree with them. The changes are a horrible, poor attempt to try to save college tennis from being dropped altogether. I do agree with their goal of saving the sport. However, the tennis associations want to make tennis more accessible and shorter for the casual college sports fan. I get what they are trying to do. But they are approaching the problem from the wrong side.
Tennis is a beautiful, exciting, amazing sport. A few weeks ago, I ran a couple of articles on the "Most Difficult Sport" and the "Sport with the Best Athletes. In both discussions, tennis was solidly in the top ten for both. For those who have played tennis before, there is no denying that it is one of the most difficult and challenging sports out there, and the top tennis players in the world are some of the best athletes you will find anywhere. The sport has endured for over 100 years with very few changes compared to other sports. It is one of the few sports that is truly international. I need to jump off my soapbox now because if tennis had an anthem I'd be singing it now. It is a beautiful sport.
Tennis does not need to be changed. The rules do not need to be altered, the warm-ups do not need to be canceled, and the high intensity of a third set battle does not need to be wiped out to accommodate a few casual fans. The problem with college tennis is not the rules or the way the sport is set up. The problem is the promotion of the sport.
Let's say you're watching a football or basketball game scoreboard on ESPN's GameCast or CBS Sports' GameTracker during work or maybe when a game isn't televised. The scoreboard is updated once every 5 minutes, sometimes after a 30-minute wait, and sometimes it just freezes. How often would you keep going back to that sport to check the scores? Or how about you see the scoreboard and it has your team winning by a score of 21-6 and then suddenly the scores are flipped and you find out that your team is not wining but losing. How long will you trust that scoreboard? How long would you enjoy following a sport like that?
We all want accurate, up-to-date, detailed scoreboards to follow our favorite teams. As an expatriate American living overseas, sometimes that is all I have to follow my favorite sports. College tennis has utterly and completely failed in this area. All of the instances that I mentioned above are regular occurrences in college tennis. I cannot count the times I have woken up at 2 am in the morning to follow Hurricanes tennis (yes, I'm nuts but that's another discussion for another day) and I have sat for hours, waiting for the scoreboards to be updated before finally rubbing my bloodshot eyes and giving up. There are even tennis venues where the fans who are actually at the matches do not know what the scores are because of the poor effort of keeping them updated or the scores mistakenly punched in by an umpire or the hard-to-see scoreboards. It's enough to make you cuss like the most foul-mouthed sailor.
This is just one example of the poor job college tennis does at promoting its sport. ITA had a page of links to three dual matches last weekend, but there were over a dozen dual matches going on around the country. College Tennis Online had the wrong date listed for the latest Canes tennis match. Over on a tennis forum called Talk Tennis, there are a few huge, crazier-than-me, die-hard tennis fans who do their best to list all of the live stats links for the dual matches and these lists are much more thorough and complete than anything the ITA puts out and that is just sad. If the tennis fanatics like myself and the other fans on Talk Tennis have this much trouble following the matches, how many casual tennis fans are going to do the same? That's right. None.
The answer to saving college tennis is not in changing the rules. No one is going to suggest that baseball be cut back to six innings, for football to be played for three quarters, or for basketball to play for only 30 minutes. It should not be done for tennis either. The big wigs of college tennis need to sit down and talk about the problems of how the sport is being promoted; not how to change the rules to make it more "television-friendly". If the product is good, people are going to watch it. And the sport of tennis is a very good product. If the promotion is good, people will take notice and come to see what it's all about. This is where college tennis has failed and no amount of rule changes is going to make the fans stay. don't change the sport. Figure how to promote the sport. That's the only way tennis can survive in the world of college sports.
College Tennis Changes: The Wrong Approach
During the last few years, the NCAA, the United States Tennis Association (USTA) and the Intercollegiate Tennis Association (ITA) have been making an effort to "save" college tennis. College tennis is in trouble. It needs help. Changes need to be made if it is going to survive. In the last 10 years, over 100 schools have dropped tennis from their sports programs. Attendance has been falling. College tennis generates practically zero revenue. It is a difficult sport to televise. Very few of the players actually make it in professional tennis. There is no denying that something needs to be done to save the sport on the college level.
When the announcements for the rules came out, everyone who has a voice in the tennis community made their opinion known. And the changes were almost universally derided. The changes that were put into effect were:
No warm-up before doubles.
In doubles, the games will be one-ad scoring and a tie-breaker will be played at 5-all.
No time will be given between the doubles and singles matches.
In singles, the games will be one-ad scoring and a tiebreaker at 5-all.
If the first two sets are split, then a super-tiebreak (first to 10 points wins) will be used.
Those are the basic changes the NCAA and ITA announced would be used through the ITA Indoors tournament in February. Jon Wertheim of Sports Illustrated, Colette Lewis of Zoo Tennis, Ben Rothenberg of the New York Times, and many others called the changes bad for the sport and questioned the reasoning behind it.
I won't go into all the changes in detail since the writers I listed above have done a better job of it than I ever could. And I agree with them. The changes are a horrible, poor attempt to try to save college tennis from being dropped altogether. I do agree with their goal of saving the sport. However, the tennis associations want to make tennis more accessible and shorter for the casual college sports fan. I get what they are trying to do. But they are approaching the problem from the wrong side.
Tennis is a beautiful, exciting, amazing sport. A few weeks ago, I ran a couple of articles on the "Most Difficult Sport" and the "Sport with the Best Athletes. In both discussions, tennis was solidly in the top ten for both. For those who have played tennis before, there is no denying that it is one of the most difficult and challenging sports out there, and the top tennis players in the world are some of the best athletes you will find anywhere. The sport has endured for over 100 years with very few changes compared to other sports. It is one of the few sports that is truly international. I need to jump off my soapbox now because if tennis had an anthem I'd be singing it now. It is a beautiful sport.
Tennis does not need to be changed. The rules do not need to be altered, the warm-ups do not need to be canceled, and the high intensity of a third set battle does not need to be wiped out to accommodate a few casual fans. The problem with college tennis is not the rules or the way the sport is set up. The problem is the promotion of the sport.
Let's say you're watching a football or basketball game scoreboard on ESPN's GameCast or CBS Sports' GameTracker during work or maybe when a game isn't televised. The scoreboard is updated once every 5 minutes, sometimes after a 30-minute wait, and sometimes it just freezes. How often would you keep going back to that sport to check the scores? Or how about you see the scoreboard and it has your team winning by a score of 21-6 and then suddenly the scores are flipped and you find out that your team is not wining but losing. How long will you trust that scoreboard? How long would you enjoy following a sport like that?
We all want accurate, up-to-date, detailed scoreboards to follow our favorite teams. As an expatriate American living overseas, sometimes that is all I have to follow my favorite sports. College tennis has utterly and completely failed in this area. All of the instances that I mentioned above are regular occurrences in college tennis. I cannot count the times I have woken up at 2 am in the morning to follow Hurricanes tennis (yes, I'm nuts but that's another discussion for another day) and I have sat for hours, waiting for the scoreboards to be updated before finally rubbing my bloodshot eyes and giving up. There are even tennis venues where the fans who are actually at the matches do not know what the scores are because of the poor effort of keeping them updated or the scores mistakenly punched in by an umpire or the hard-to-see scoreboards. It's enough to make you cuss like the most foul-mouthed sailor.
This is just one example of the poor job college tennis does at promoting its sport. ITA had a page of links to three dual matches last weekend, but there were over a dozen dual matches going on around the country. College Tennis Online had the wrong date listed for the latest Canes tennis match. Over on a tennis forum called Talk Tennis, there are a few huge, crazier-than-me, die-hard tennis fans who do their best to list all of the live stats links for the dual matches and these lists are much more thorough and complete than anything the ITA puts out and that is just sad. If the tennis fanatics like myself and the other fans on Talk Tennis have this much trouble following the matches, how many casual tennis fans are going to do the same? That's right. None.
The answer to saving college tennis is not in changing the rules. No one is going to suggest that baseball be cut back to six innings, for football to be played for three quarters, or for basketball to play for only 30 minutes. It should not be done for tennis either. The big wigs of college tennis need to sit down and talk about the problems of how the sport is being promoted; not how to change the rules to make it more "television-friendly". If the product is good, people are going to watch it. And the sport of tennis is a very good product. If the promotion is good, people will take notice and come to see what it's all about. This is where college tennis has failed and no amount of rule changes is going to make the fans stay. don't change the sport. Figure how to promote the sport. That's the only way tennis can survive in the world of college sports.