Controversial federer ad

K-H

Hall of Fame
Rolex have made this, this way on purpose lol. Don't think it was necessary, but hey ho...
Perfectly timed after djokovic hits 20 as well. I'm surprised they didn't make it this after rafa hit 20 as well.

 

socallefty

Legend
What is controversial about it? He will be remembered for being the most beautiful shotmaker and most revered player of this generation just like the ad says - he is not going to be forgotten for sure. What he won’t he remembered for anymore is being the best player of his generation for which numbers matter - and the numbers are against him.

They still have to sell watches without him being considered the best player.
 

Fedforever

Hall of Fame
Honestly I'd have stuck footage of Wimbledon 08 and 19 in there and AO 17 And FO 09 and done it as a way of saying "This is what the numbers don't tell you - that there were incredible highs and incredible lows and amazing tennis and.. this is what it was. That's the story."
 

The Fedfather

Hall of Fame
It's an disgrace, for sure. Clearly did it on purpose to draw more attention but eww, how on the nose did it have to be? The premise is good, but who the hell decided that putting phrases like "the most revered athlete" and "plays tennis more beautifully than anyone before" was a good move? The lead up is so basic, you immediately know where they are going. How are you a worldwide known luxury brand and this is your ad?
 

Raiden

Hall of Fame
The commercial didn't state anything controversial: didn't say that numbers don't matter (which is how it is being misread) but questioned whether numbers only matter. I don't consider that controversial... except unless someone at first did insist that numbers are the end all be all. Then it would obviously come over as a bit two-faced.

However one can legitimately question whether Rolex had to go there at all (insert themselves in the goat debate).
 
The commercial didn't state anything controversial: didn't say that numbers don't matter (which is how it is being misread) but questioned whether numbers only matter. I don't consider that controversial... except unless someone at first did insist that numbers are the end all be all. Then it would obviously come over as a bit two-faced.

However one can legitimately question whether Rolex had to go there at all (insert themselves in the goat debate).
It did not say numbers don't matter, indeed.

Just like having money doesn't mean you are rich.

Winning a match doesn't mean you were the better player.

Sunlight doesn't mean it's daytime.

Ultimately being the best doesn't mean you are better than all others.

(In logical, yet simple terms: being a son also doesn't necessarily mean you are youger than your father...)

People do not get Rolex message at all...
 

mwym

Semi-Pro
but questioned whether numbers only matter.
These ads are ombeleeble endless fun for young and old, no?

Before numbers and words, before all the gifts and all the powers, there was a human mind. One to rule them all.
 

MeatTornado

G.O.A.T.
It's not like they can just drop the sponsorship once he got overtaken in the slam race. He's still the brand ambassador they tied themselves to and they still need to sell watches. Idk what you expect them to do. It's a company looking to make money, they don't actually represent anything in terms of legitimate tennis opinions.

If this was the talking head tennis experts in the media suddenly changing their opinion on what matters, then I'd get the frustration.
 

Raul_SJ

G.O.A.T.
How much are these Rolexes? How the hell can 99.999% of the population afford one?
We can tell time just fine with our Timex.
 

Jokervich

Hall of Fame
Best thing you can do is vote with your wallet and never buy Rolex merchandise ever again (not that I did buy it to begin with). I did the same thing when Gillette created this advert attacking men:


An advert like the one in the OP has a clear agenda against Djokovic and Nadal, but mainly Djokovic.
 

itrium84

Hall of Fame
What is controversial about it? He will be remembered for being the most beautiful shotmaker and most revered player of this generation just like the ad says - he is not going to be forgotten for sure. What he won’t he remembered for anymore is being the best player of his generation for which numbers matter - and the numbers are against him.

They still have to sell watches without him being considered the best player.
I find him best and greatest of his generation, as I find Novak best and greatest of his generation.
 

Jokervich

Hall of Fame
The most embarrassing thing is that Federer gave his blessing to an ad like that.

Utterly cringeworthy. Someone needs to have a word with him.
Really? Wow, after Novak has always had kind words to say about him, and paid huge tribute to him in his Wimbledon speech. This has made me lose any respect I had for Federer and I think more people should follow suit.
 

zagor

Bionic Poster
I half-thought it was a parody when I first saw it, almost like they hired a TTW poster to write it.

Best thing you can do is vote with your wallet and never buy Rolex merchandise ever again (not that I did buy it to begin with). I did the same thing when Gillette created this advert attacking men:


An advert like the one in the OP has a clear agenda against Djokovic and Nadal, but mainly Djokovic.
God, that thing was ****ing awful.
 

NoleFam

Talk Tennis Guru
Hmmm no luxury brand? :unsure: I think he could suit Omega well. Maybe the luxury brands weren't biting.
Maybe because his brand is not built on luxury products, and seems like he does well regardless. It doesn't fit his image anyway. My mother has been wearing Seiko since before I was alive and they are excellent watches.
 

Russeljones

G.O.A.T.
You buy a bespoke suit because of how it looks and feels, not because of any pragmatic reason. Federer's brand is what it is thanks to his on-court achievements, but also a lot more.

The bleating about how this is a controversy is kind of expected. We have consumers who cannot afford a product complaining about its price without ever stopping to consider that the product is not targeting them in the first place.
 

weakera

G.O.A.T.
Maybe because his brand is not built on luxury products, and seems like he does well regardless. It doesn't fit his image anyway. My mother has been wearing Seiko since before I was alive and they are excellent watches.
So Peugeot and Lacoste are not luxury? :laughing: Far more luxury than Nike and Barilla
 
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