Cynic or Empathic? Whats most powerful?

It has been said that the most useful propaganda causes the target (individuals, populations) to move in the direction you desire

for reasons they believe to be their own. It's usually more of a cynical process than empathetic.
^ This +1 ...there it is in a nutshell - "you need this and here's why".....meets......"gee, why didn't I think of that?...oh wait, I just did!" ...faux self-empowerment : )


It's a triangle but it's quite clearly not pink even if the fading hints at such.
Speaking of which you appear to be fading.........and fast

I can't agree. The major event shaping human history is the neolithic revolution and the invention of the state.

The state is the key and other dynamics are subsidiary to it.
LMAO - here's the scoop: think group you nincompoop .....< whoop, there it is!...trou-de-loup, there it is!.....LMAO.

For you the state (of intoxication) is indeed the 'key' (to the liquor cabinet)

but thanks for the pseudo-muse boilerplate rhetoric that you undoubtedly lifted from some "Introduction to..." textbook
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Edward Bernays: “The Father of Public Relations”
Bernays was famous for turning PR into a formal field of study. Another famous campaign of his was on behalf of Lucky Strike cigarettes, where he convinced members of the fashion industry to use the color green so that women would be more likely to buy the cigarettes (they were concerned the green package clashed with their wardrobe). When Bernays began working for UF, he helped create the famous Senorita Chiquita Banana character and persuaded the public that bananas cured celiac disease. But serious ethical issues were yet to come in Guatemala.

Bernays believed: “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.”[4] As a result, Bernays stated that he could encourage women to smoke by linking cigarettes to notions of freedom and rebellion. In 1989, Bernays sought to end the stigma around women smoking in public by creating the campaign “Torches of Freedom.”

Bernays, and propaganda theorist Walter Lippman, were members of the U.S. Government’s Committee on Public Information (CPI), which successfully convinced formally isolationist Americans to support entrance into World War I. While propaganda was commonly thought of as a negative way of manipulating the masses that should be avoided, Bernays believed that it was necessary for the functioning of a society, as otherwise people would be overwhelmed with too many choices. In his words:

[Source: Bernays, Propaganda, 1928, p. 52; available here.]

After WWI, Bernays was hired by the American Tobacco Company to encourage women to start smoking. While men smoked cigarettes, it was not publicly acceptable for women to smoke. Bernays staged a dramatic public display of women smoking during the Easter Day Parade in New York City. He then told the press to expect that women suffragists would light up “torches of freedom” during the parade to show they were equal to men.

“Cigarettes were a symbol of the penis and of male sexual power…Women would smoke because it was then that they’d have their own penises.”

The campaign was considered successful as sales to women increased afterward. Cigarette companies followed Bernays’s lead and created ad campaigns that targeted women. Lucky Brand Cigarettes capitalized on recent fashions for skinny women by telling women to “Reach for a Lucky instead of a sweet”:

Thats quite telling.
Is it true that artificial shame is a powerful tirigger?
Used to steer naturally kind and peaceful individuals to feel they should join in opposite activities like war?