From a marketing standpoint, Nadal is truly a dream for the tennis powers. He represents the pinnacle of the pusher style of play that is so successful in the amatuer ranks. Just as Harold Solomon carried the pusher flag in the 70's, Muster in the 80's, and Spanish Armada in the 90's, Nadal carries it now. He is the perfect counterpoint to the fluid, attacking, all-court style style played by Federer that all of us amateurs aspire to but know we can never reach since we weren't born with his natural gifts. Nadal's game on the other hand can be copied by the rest of us. While most of us we will never have his awesome speed, stamina and power, we can practice lofting the ball over the net time after time, waiting for our opponent to make a mistake. We can work on our fitness to allow us to run down more balls and outlast our opponents. We can also work on building the mental focus required to patiently wait for our opponent to take a risk.
In other words, all that 99.9% of us can do is marvel at Federer's play. But we can actaully work to be like Rafa. With tennis participation continuing to drop, who do you want as the poster boy for the sport? And what would you do to keep him there?
-k-