Agree, but quick trip through the prices from Tennis Warehouse shows that the top of the line racquets from Yonex, Head, Wilson, Babolat and Tecnifibre all run $259 to $299, with one outlier at $310. That's the market Diadem wants to play in, with those five brands accounting for roughly 99% of the pro market. I think this is just a sign of the times. If you don't like it, buy something cheaper, or wait until it goes on sale and becomes last year's model. Diadem often has 10 or 15% off specials and first time purchases which bring the prices somewhat down to earth.