Did Lacoste Tennis just miss their biggest revenue opportunity of the year?

gino

Hall of Fame
I just now realized Djokovic's Lacoste outfit is not being sold anywhere, not even the Lacoste website............

Just wow! He wins the most epic slam final in Wimbledon history and you can't even buy his kit. Hilarious! Uniqlo even offered a chance for the consumer to snag Fed/Nishikori polos.
 

smalahove

Hall of Fame
When I was in London a few days ago, I visited a couple of Uniqlo stores, and they both had Fed's white kit. One store had a few of the RG kit as well, but none had any Kei outfits, which I was looking for, so I don't think Uniqlo cares too much about making these kits available tbh.
 

gino

Hall of Fame
When I was in London a few days ago, I visited a couple of Uniqlo stores, and they both had Fed's white kit. One store had a few of the RG kit as well, but none had any Kei outfits, which I was looking for, so I don't think Uniqlo cares too much about making these kits available tbh.
Point is, Lacoste is crazy for not releasing Novak's shirt...........
 

N01E

Semi-Pro
The outfit is available. Except for the socks (you can get very similar looking one though, but don't buy the 3-pack ones, those don't seem to be as much performance focused as the crew ones). Lacoste released two versions of 2019 ND Wimbledon polo. One with silver details on the collar (just like Novak's, I've seen those on Zalando) and one without. Both are two buttoned (lacoste screwed up in the past a little and was releasing three buttoned versions of Novak polos from USO17-W18) and are 92% polyester, 8% elastane (Novak polos probably have similar percentage as you can see more sweat on his outfits starting from Toronto 2018). Don't like their distribution though. Some countries (like mine) don't carry most of ND stuff neither online nor in stores and they don't have international website like uniqlo, so you have to buy from dealers and there is only one in Europe that sells XS stuff (which fits like slim S from other companies). They didn't even make YE#1 jacket for 2018 in XS. So if you're size S you're basically screwed. And I doubt they're making lots of money from Wimbledon stuff. Not only it's cheaper than their other outfits, but it constantly goes on sale. Got 2017-2018 ND polo for 25€ few months ago. People rarely buy those, as they are pretty bland and it looks a little weird in public (depends on the club though). Also, shorts are still the same as those from Wimbledon 2018, but now lacoste will release shorts with navy stripes instead of black or white since the start of ND line (they also have a different tag). So keep that in mind while trying to complete the Wimbledon outfit.
 

gino

Hall of Fame
This is 2017-2018 (It doesn't say Novak Djokovic on the tag like the rest of his 2017 shirts and shorts and is 100% polyester). It's their regualar white player polo, but with ND logo on the sleeve:

And those are from 2019:

I bought the bottom one, with the grey collar, looks like that was released last year???
 

N01E

Semi-Pro
I bought the bottom one, with the grey collar, looks like that was released last year???
If it has the grey collar, ND logo, is 92% polyester then it's from this year. You can always search the code from the tag on google to get more info.
 

gino

Hall of Fame
If it has the grey collar, ND logo, is 92% polyester then it's from this year. You can always search the code from the tag on google to get more info.
if that's the case why don't any retailers have it? I don't see the grey collar anywhere else
 
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Cashman

Professional
I just now realized Djokovic's Lacoste outfit is not being sold anywhere, not even the Lacoste website............

Just wow! He wins the most epic slam final in Wimbledon history and you can't even buy his kit. Hilarious! Uniqlo even offered a chance for the consumer to snag Fed/Nishikori polos.
hilarious given the missed opportunity in accrued revenue. i bet their FP&A team is at the throats of operations :laughing:
I think you vastly overestimate the amount of money to be made in these sorts of situations.
 

gino

Hall of Fame
I think you vastly overestimate the amount of money to be made in these sorts of situations.
I may, but I'm thinking from the Lacoste Tennis divisions perspective. This year will they have another opportunity to accrue as much revenue? I don't think so. Tennis is an international sport and the audience is pretty expansive, especially for superstars like Novak. It's not like Cilic winning a major for Fila. Nobody wants to spend $75 on a Cilic polo - they do on a Novak, Roger, Rafa piece of gear that bookmarks history. The resale market for these items is pretty hot too..
 

Cashman

Professional
Gear nerds that want the specific piece of kit that a specific player won whilst winning a specific tournament are a very small market niche. Lacoste is a pretty small company compared to the likes of Nike and Adidas; it is a bigger deal for them to do limited-edition runs because it has a bigger impact on their manufacturing and logistics operations and there is just not that much money to be made by it.

I am a little surprised that Uniqlo bothers doing gear runs for Federer, as they are also a pretty small company. But Federer is a marketing behemoth so it's a bit more understandable.
 

gino

Hall of Fame
Gear nerds that want the specific piece of kit that a specific player won whilst winning a specific tournament are a very small market niche. Lacoste is a pretty small company compared to the likes of Nike and Adidas; it is a bigger deal for them to do limited-edition runs because it has a bigger impact on their manufacturing and logistics operations and there is just not that much money to be made by it.

I am a little surprised that Uniqlo bothers doing gear runs for Federer, as they are also a pretty small company. But Federer is a marketing behemoth so it's a bit more understandable.
I would counter that by saying a lot of kids and younger players will always want the gear that their favorite players have worn. That market is likely bigger than the perceived "gear head" market your eluding to. I mean think about it, Wimbledon is the biggest tournament in the world and as the endorsee of the number one seed and defending champin, isn't it strategically intelligent to build into your plan a seasonal release around Wimbledon? Seems like a sound business decision they missed out on. I don't buy that there's masssive strain on the tactical side of a business trying to distribution/manufacture Djokovic clothes. I feel like it's simpler than that given long-standing supplier, manufacturer, and distributor/retail relationships that Lacoste has.
 

Cashman

Professional
I would counter that by saying a lot of kids and younger players will always want the gear that their favorite players have worn. That market is likely bigger than the perceived "gear head" market your eluding to. I mean think about it, Wimbledon is the biggest tournament in the world and as the endorsee of the number one seed and defending champin, isn't it strategically intelligent to build into your plan a seasonal release around Wimbledon? Seems like a sound business decision they missed out on.
99% of people watching the Wimbledon final saw Djokovic wearing a white polo shirt with a crocodile on it. 1% saw him wearing a monogrammed three button blah blah blah with silver collar piping.

As long as Lacoste are selling a white Djokovic-branded polo shirt they are going to capture all but the pickiest gear heads.

I don't buy that there's masssive strain on the tactical side of a business trying to distribution/manufacture Djokovic clothes. I feel like it's simpler than that given long-standing supplier, manufacturer, and distributor/retail relationships that Lacoste has.
You should give them a call and tell them that you have a feeling.
 

Subway Tennis

Hall of Fame
When I was in London a few days ago, I visited a couple of Uniqlo stores, and they both had Fed's white kit. One store had a few of the RG kit as well, but none had any Kei outfits, which I was looking for, so I don't think Uniqlo cares too much about making these kits available tbh.
I also wanted to get the Kei kits but they were hard to find in Melbourne, Australia. I ended up having to buy from Japanese Uniqlo's site and forward from a Japanese friend's address.

Usually during the Australian Open the Melbourne Uniqlo store will make everything available.
 

kharerit

New User
Anyone in London pick up one of those TENACITY jackets yesterday, I'd gladly pay $$.

The silver lining polo would be nice to be available but I can wait for an official release.

And yes, Lacoste could do a better job in distributing and creating Djokovic apparel.
Gear heads* will pay and there are a lot more than you think out there.
I was trying to purchase the USO 2015 Uniqlo Jacket and it's still a competitive item to get.
 

BorgCash

Legend
Gear nerds that want the specific piece of kit that a specific player won whilst winning a specific tournament are a very small market niche. Lacoste is a pretty small company compared to the likes of Nike and Adidas; it is a bigger deal for them to do limited-edition runs because it has a bigger impact on their manufacturing and logistics operations and there is just not that much money to be made by it.

I am a little surprised that Uniqlo bothers doing gear runs for Federer, as they are also a pretty small company. But Federer is a marketing behemoth so it's a bit more understandable.
Uniqlo is a big company, mostly making casual stuff.
 

big ted

Hall of Fame
not sure it matters... after W, djokovics clothes are 40% off here today
and on uniqlo site, all feds clothes are sold out as usual...lol
 

dnguyen

Hall of Fame
I only like solid colour shirts and shorts only. I never liked Novak's line.

it depend on how they design. I missed 80' design especially Edberg's line.
 
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