R. Schweikart
Professional
And Lacoste can define "public interest" and "morality" as they see fit?
I don't think so.
Djokovic’s sponsor Lacoste to ‘review events’ around Australian deportation
And Lacoste can define "public interest" and "morality" as they see fit?
I don't think so.
Adv. Edberg
Legend
Maybe because they can't just "drop someone" when they have a contract with him?
You know, such a paper signed by both parties.
But maybe they have an vaccination clause in it in Djokovic's case.....
i know. But they usually have clauses in it that if their client says or does something stupid they can simply just drop them. Like if Djoko would’ve said something racist, he’d be gone instantly.
going around to events knowing you have covid is a criminal offence. So should be enough to drop somebody for
Tshooter
G.O.A.T.
Agree, of course, the devil is in the details re a morals clause and the rest of the deal.
And, yes, virtually all tennis players with a clothing sponsor would have requirements for wearing and playing. A clothing brand is likely not paying for Egg to “recharge.” 
Only Rogie gets an endorsement from a clothing brand just to license his name and likeness. They don’t care if he plays or not because he’s sexi-Rogie and sells whether he’s styling on the court or not.
flanker2000fr
Hall of Fame
No, just a loss of income will do, which they will produce evidence of in due time if sales of Lacoste kits flounder due to > 80% of the population hating Djokovic's guts for this sorry saga.
N01E
Hall of Fame
If I had a nickel for every time Djokovic was a face for Mickey Mouse tennis collection, I'd have two nickels. Which isn't a lot, but it's weird that it happened twice.from
to
the Novak Djokovic story - on Netflix soon
Ok, now the fan set (t-shirt + cap + bag) is completely sold out. AO22 jacket in my region also almost gone as well (3 sizes out of 8 left), maybe because it's "only" 160 EUR compared to their usual 200. They obviously want to keep him, but maybe now found a way to do so cheaper? They are probably doing some market research, but if I had to guess then getting rid of Novak wouldn't really help their sales. They know all eyes will be on him when he returns, so it would be beneficial to have him in your team. Lacoste CEO seems to be getting along with Djokovic pretty well (was at some of his USO, Rome and RG matches). He even called him the GOAT last year and pointed out that he was the first RG champion wearing Lacoste since... Lacoste himself. Don't think any other brand released so many items for one player (even got his sunglasses line) and they were constantly involved with ND fanbase with giveaways. Since W18 the only GS finals without someone wearing their clothes were RG19 and USO20 (had 1 SFinalist in each) and are one of the few brands that got CYGS (Nike got a few, don't remember others), so they got more legitimacy as a performance oriented brand. If they didn't have Medvedev then there would be 0% that they would let Novak go, but even now chances are quite low. Ironically I think they, not the court should have the right to act based on public perception of someone rather than that person views, as it's just business at the end of the day. Weird how they forgot about 2020 campaign where all the profits from ND collection went to help fighting covid. Maybe they'll try the silent approach, we'll see.
Uniqlo signed Roger just so they could say "Ha ha, he's with us and you can't have him". I'm not even joking.Agree, of course, the devil is in the details re a morals clause and the rest of the deal.
TopspintheTerrible
Hall of Fame
There’s a big difference between not supporting a business and demanding somebody gets fired from a tv show, movie or whatever because they expressed an opinion you disagree with.
If a Lacoste customer doesn’t want to buy any more of their products because they sponsor Joker, fair enough. Demanding they drop him is another story.
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Tshooter
G.O.A.T.
Can be unilateral for the sponsor to determine
or have an arbitration clause allowing the player third-party review in determining whether the conduct at issue meets the termination threshold. 
Cupcake
Hall of Fame
If they want to get rid of him, of course they can. That's how high-priced lawyers earn their high prices.
And if they did drop him (which they may not), I doubt Djokovic would really want a discussion of his transgressions against the "public interest" and "morality". I'm not saying he's done more than we know, but lawyers can bring up and shade things to their side's advantage. And in this case it probably would not be limited to just not being vaccinated, etc. This sort of investigation would be the last thing anyone with numerous endorsements would want. Even something as supposedly innocent as not wearing his mask on the plane leaving Oz would be brought up.
R. Schweikart
Professional
Is that so in Serbia, yes?
To which "event" did Djokovic go knowing he was infected?
R. Schweikart
Professional
The sales of Lacoste kits floundering because of Djokovic?
Produce evidence??
You are crazy.
R. Schweikart
Professional
Can be unilateral for the sponsor to determine
I don't think you are very well versed in French or Serbian contract law.
R. Schweikart
Professional
Did Serena lose her sponsorships when she didn't play for more than a year due to pregnancy?
Cupcake
Hall of Fame
I doubt it. If that would have happened, it would have been a major public relations disaster. Mom and apple pie, and all. She stopped playing because she gave birth - generally recognized as a wholesome thing to do - not because she was deported from a country for questionable behavior, or whatever they called it.
Aussie Darcy
Bionic Poster
Yes and the L’Equipe photo shoot on the 18th, Djokovic admitted he went while positive. The interviewer also said Djokovic never told him he had Covid and he only found out when the public did.
Cupcake
Hall of Fame
Oh my goodness. You've fallen behind again. Even Djokovic admitted he did this.
R. Schweikart
Professional
He "criminally" went to what "event"?
helterskelter
G.O.A.T.
Not sure of the law in Serbia, but he did admit to doing an interview with L'Equipe while knowing he was positive (plus he told neither the interviewer nor the photographer, plus he took his mask off for the photos). And from the point of view of Lacoste, it probably doesn't matter what Serbian law is. They aren't prosecuting him criminally.
R. Schweikart
Professional
So long as he didn't come too close to those persons no damage will have been done.
Do we know whether the interviewer or the photographer came down with Covid?
Lacoste has an own D.A. office???
helterskelter
G.O.A.T.
So long as he didn't come too close to those persons no damage will have been done.
Do we know whether the interviewer or the photographer came down with Covid?
Lacoste has an own D.A. office???
Well, we'll have to agree to disagree on the first sentence. And of course there's a good chance that he never tested Covid-positive.
Not sure I get the relevance of the question. The point is that Lacoste could drop him for committing what would be a criminal offense in France (or wherever they are based) regardless of whether it was a criminal offense in Serbia (or whether it was committed), depending on what the contract says.
R. Schweikart
Professional
I don't think so.
Plus Lacoste still wants to earn money in Serbia.
No Serb would ever buy even a headband again if they dropped Djokovic. Lacoste shop in Belgrade would be fire-bombed.
I don't think they would risk it.
BTW, Nike would hire Djokovic in a heartbeat. They have a knack for rebels who don't follow the rules.
helterskelter
G.O.A.T.
Note: I said that they could do it, not that they would do it. Not really interested in the rest.
R. Schweikart
Professional
I don't even think they could do it.
helterskelter
G.O.A.T.
Yes, I know you think that: that was what we were arguing about. Not having seen the contract, I can't be sure, but I can tell you 100% for sure that it doesn't matter whether what he did was a criminal offense in Serbia. There are contracts that would allow Lacoste to drop him anyway. Whether the one they have is one such contract, I have no idea.
ihitlikeagirl
Semi-Pro
yes agreed. Almost all celebrity/athlete contracts have a morality sort of clause. That way if you do something that can be deemed damaging to the brand they don't have to fulfill the rest of the contract or keep sponsoring you.
Don't know if they will exercise their option to do so but they definitely could based on what happened.
Serena's pregnancy was likely viewed differently even though she wasn't playing it's not a "negative public event" and she still was the top female athlete in the world and spoke as a women't role model as much if not more than before. So win-win. Don't know if they have a clause about how many tournaments she would have to play in her contract. I thinking that would be hard to gauge in the world of sports and unless someone does a Genie Bouchard no one cares for a long while. Nike stayed with Genie for a really long time when she basically doesn't really play tennis much anymore.
Don't know if they will exercise their option to do so but they definitely could based on what happened.
Serena's pregnancy was likely viewed differently even though she wasn't playing it's not a "negative public event" and she still was the top female athlete in the world and spoke as a women't role model as much if not more than before. So win-win. Don't know if they have a clause about how many tournaments she would have to play in her contract. I thinking that would be hard to gauge in the world of sports and unless someone does a Genie Bouchard no one cares for a long while. Nike stayed with Genie for a really long time when she basically doesn't really play tennis much anymore.
Adv. Edberg
Legend
he got the results on the 16th and then went to events 17th and 18th. That’s all confirmed
jmacdaununder2
Legend
So would it now be better for him to pretend that he didn't have Covid, assuming that he wasn't pretending that he did have Covid?
socallefty
G.O.A.T.
The Lacoste clothing from his collection is very good quality. Hope enough people stop buying it so that they go on sale
R. Schweikart
Professional
It is not confirmed that he read his e-mails late in the evening of the 16th.
He said he read it only after the event on the 17th, the one with the kids.
And then, yes, he admitted that he didn't want to skip an interview with the prestigious l'Equipe on the 18th and that he went there. For which he apologized.
He is not a criminal even if the Karens of this world and here in TT want to make him one.
R. Schweikart
Professional
The Lacoste clothing from his collection is very good quality. Hope enough people stop buying it so that they go on sale
I have 5 Lacoste polo shirts in my wardrobe.
But no Hublot watch.
FlamingCheeto
Hall of Fame
he knew he had covid when he went to the interview, so yes some jurisdictions would call that criminal, or at the very least vile and irresponsible. How long will you defend the indefensable?
Adv. Edberg
Legend
yeah sure, he didn't check his phone for 24h while he was waiting for the results.
R. Schweikart
Professional
I don't defend that.
In which countries is it a crime what Djokovic did?
It was wrong and dangerous, like speeding with your car.
Rosstour
Talk Tennis Guru
Or...it's because he's making them look bad.
And if he's going to have to sit out the biggest tournaments bc of his vaccine resistance, he's reducing the value of their investment in him.
If he's smart, he'll look for companies who support what he's doing. MyPillow?
R. Schweikart
Professional
The mail was sent to him very late in the evening.
Obviously he was not expecting to be positive this time (he had tested many times before, always negative).
And not everybody is an internet junkie boy who checks his iPhone every 5 minutes.
R. Schweikart
Professional
That is the risk of a company like Lacoste hiring a sports star.
What do you think Nike thought when Serena went bonkers at the USO several times? That was far worse than anything Djokovic has ever done.
FlamingCheeto
Hall of Fame
Nah this is much much worse than a vile profanity ladened outburst
jmacdaununder2
Legend
It was nice of him to retrospectively call all those he could have infected...
jmacdaununder2
Legend
Or, he could just admit that he didn't actually have Covid?
Rosstour
Talk Tennis Guru
Was it?
It was very nasty, but it was a one-and-done situation.
This Novak stuff has been an issue for a while, and it isn't just one thing. It's dozens of things at this point.
big ted
Legend
is djokovic pregnant?
Harry_Wild
G.O.A.T.
Love to give you my take on this but TTW moderator would not let me so I cannot!
BGod
G.O.A.T.
Why better? Just the same but elsewhere no? But yes, I think his commercial value now is much better than say 2015.
Really depends on demographics. I traveled a lot in 2021 unvaccinated and due to business have engaged with many people and my acquaintances stretch into the hundreds. Yes some died but all of them were well above 70 and with other health issues. Now on the other hand there is that notion average tennis viewer age is 53? I'm way below that so I could be out of the loop.
Meanwhile a lot of people have blamed government policy on loss of income. Novak going against the government is more plus to that demographic.
Lacoste's parent company, Maus Freres, also owns Technifibre. https://maus.ch/en/landmark-brands/
So if he were to get dropped by both Lacoste and Head, you may as well rule out Technifibre as a possible suitor.
Here's some lists of his current sponsors :
tennisfansite.com
wwd.com
Head
Asics
Lacoste
Hublot
Jacob's Creek
ANZ Bank
UKG
Lemero
Montblanc
NetJets
Peugeot
Seems like many French, Swiss and Australian brands there.
UKG is dealing with a massive ransomware attack (https://thestack.technology/kronos-ransomware-attack-ukg-kronos-private-cloud/) and will lose a ton of clients and income stream soon, among lawsuits as well.
Not many sportwear brands here other than New Balance https://www.netaxpayers.org/wp-content/uploads/2020/09/consum5.2.pdf
So if he were to get dropped by both Lacoste and Head, you may as well rule out Technifibre as a possible suitor.
Here's some lists of his current sponsors :
Who Are Novak Djokovic's Sponsors? Who Are The Brands Sticking With Him Despite The Controversies - TENNISFANSITE.COM
Who Are Novak Djokovic’s Sponsors? Who Are The Brands Sticking With Him Despite The Controversies Novak Djokovic, who has won 24 grand slam titles, is considered one of the greatest tennis players. During 2015-2016, Djokovic won all four grand slams back to back (though not in the same calendar...
tennisfansite.com
Novak Djokovic’s Deportation Has His Sponsors on a Tightrope
The number-one ranked men’s singles champion works with a multitude of global brands.
wwd.com
Head
Asics
Lacoste
Hublot
Jacob's Creek
ANZ Bank
UKG
Lemero
Montblanc
NetJets
Peugeot
Seems like many French, Swiss and Australian brands there.
UKG is dealing with a massive ransomware attack (https://thestack.technology/kronos-ransomware-attack-ukg-kronos-private-cloud/) and will lose a ton of clients and income stream soon, among lawsuits as well.
Not many sportwear brands here other than New Balance https://www.netaxpayers.org/wp-content/uploads/2020/09/consum5.2.pdf
flanker2000fr
Hall of Fame
The sales of Lacoste kits floundering because of Djokovic?
Produce evidence??
You are crazy.
Well, they have a specific line for Djokovic, don't they? So they should be able to report if their sales of that line increases / decreases / stay flay year on year.
You're ignorant.
flanker2000fr
Hall of Fame
Lacoste's parent company, Maus Freres, also owns Technifibre. https://maus.ch/en/landmark-brands/
So if he were to get dropped by both Lacoste and Head, you may as well rule out Technifibre as a possible suitor.
Here's some lists of his current sponsors :
Who Are Novak Djokovic's Sponsors? Who Are The Brands Sticking With Him Despite The Controversies - TENNISFANSITE.COM
Who Are Novak Djokovic’s Sponsors? Who Are The Brands Sticking With Him Despite The Controversies Novak Djokovic, who has won 24 grand slam titles, is considered one of the greatest tennis players. During 2015-2016, Djokovic won all four grand slams back to back (though not in the same calendar...Novak Djokovic’s Deportation Has His Sponsors on a Tightrope
The number-one ranked men’s singles champion works with a multitude of global brands.
Head
Asics
Lacoste
Hublot
Jacob's Creek
ANZ Bank
UKG
Lemero
Montblanc
NetJets
Peugeot
Seems like many French, Swiss and Australian brands there.
UKG is dealing with a massive ransomware attack (https://thestack.technology/kronos-ransomware-attack-ukg-kronos-private-cloud/) and will lose a ton of clients and income stream soon, among lawsuits as well.
Not many sportwear brands here other than New Balance https://www.netaxpayers.org/wp-content/uploads/2020/09/consum5.2.pdf
Will be very interesting to see what happens to his deal with ANZ, whose HQ is in Melbourne.
tommyfr
Rookie
And he might check iphone many Times, but if it was sent to his email account, easy to miss. And open email account you dont do all the time, maybe once per day. I think it's more common labs sent to email, not sms text
ryushen21
Legend
It all depends on how the specific terms of the contract are worded. Morality clauses in contracts leave room for interpretation and suggestion and can be broad enough to include any action/behavior that the company would view as detrimental to their sales or brand reputation.
In this case, there are definite questions and implications of malfeasance on the part of Djokovic and his team and Lacoste would have every right to want to distance themselves from that. Whether or not they are able to outright terminate the contract is one thing. But they definitely don't have to renew him.
Rabbit
G.O.A.T.
This is a tough one for me. I'm double vaxxed and was headed to get my booster during Christmas. On the Monday I was going, I woke up and felt like crap. Got tested. Tested positive. Had Covid over the Christmas holidays. It was like the flu; headaches, achy joints, etc. It lasted about 4 days. Consequently I isolated for two weeks. So now my view is, this wasn't a vaccine. A vaccine prevents you from getting the disease like small pox, polio, etc. I'm not sure what this is. But I am done.
As far as Djokovic goes, it's fishy. He said he tested positive a couple of years ago and he isolated then (supposedly). He goes to Australia and they object to his vax status. He says he just had Covid. Apparently he forgot people have cameras everywhere and he is photographed in public and in close proximity to others. I think he was lying about his recent contraction of Covid.
Lacoste? It's their money and they can do with it what they want. Me personally, I find more objection in Nike's behavior withdrawing shoes because a washed up quarterback objected to a tribute shoe to Betsy Ross. So, I haven't bought Nike since. If Lacoste drops or keeps Djokovic it won't affect my view of them as much as Nike's actions.
Djokovic is the epitome of health. He is not in need of the shots. I think this is his decision. And as a reminder, I got my first two as soon as I could. In retrospect, I'd have gotten them again because I am 63 years old and in the vulnerable category. Djokovic is not vulnerable.
As far as Djokovic goes, it's fishy. He said he tested positive a couple of years ago and he isolated then (supposedly). He goes to Australia and they object to his vax status. He says he just had Covid. Apparently he forgot people have cameras everywhere and he is photographed in public and in close proximity to others. I think he was lying about his recent contraction of Covid.
Lacoste? It's their money and they can do with it what they want. Me personally, I find more objection in Nike's behavior withdrawing shoes because a washed up quarterback objected to a tribute shoe to Betsy Ross. So, I haven't bought Nike since. If Lacoste drops or keeps Djokovic it won't affect my view of them as much as Nike's actions.
Djokovic is the epitome of health. He is not in need of the shots. I think this is his decision. And as a reminder, I got my first two as soon as I could. In retrospect, I'd have gotten them again because I am 63 years old and in the vulnerable category. Djokovic is not vulnerable.
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