What crazy talk is this?
One of those wins was Paris Masters 2009 final, which allowed Djokovic to win at least one masters that year, and get him the Paris Bercy record.
One of them was Canada 2011, which allowed Djokovic to become first man to win five masters in the same year.
Good point. Not sure why Djokovic would sacrifice a Paris or Canada title for a Cincy title.
Also, five of the wins against Monfils were in slams. Funnily enough, none of them was a slam that Djokovic went on to win, so I suppose it's plausible that one could claim that the slam match meant less than a win in a final in Cincinnati would have done. But with that said, I am not convinced. For example, one of the wins was the 2010 US Open quarter-final. If Djokovic had lost that, he would not have gone on to win the 2010 US Open semi-final against Federer, but that was an important win for him, even though he lost the final against Nadal. It turned his year around, after it to that point was a much worse year than 2008 and a somewhat worse year than 2009 and honestly probably worse than 2007, too. It helped him build momentum for his breakout 2011, and it was the first of his wins against Federer from match point down in a slam - without it, who knows whether he'd have achieved all he did subsequently? So, to my mind, it's pretty questionable that he'd take one extra Cincy title but a QF loss in the 2010 US Open rather than one fewer Cincy titles and a run to the final of the 2010 US Open. (Then again, if he'd lost the 2010 US Open in the QFs, it wouldn't be the 4-3, 2-1 Bud Open, just the 4-3 Bud Open!)
To my mind, I'm not sure he'd rather win one of the Cincy finals that he lost than win the 2016 US Open semi, either. I think that a slam semi-final is roughly equal in importance to an MS final, regardless of the result of the slam final. Making a slam final is roughly equal to winning an ms title, in my book, so I think he'd probably be indifferent if given the choice of winning the 2016 US Open semi (but losing the final) or winning one of the five Cincy finals he lost. If anything, the appearance in the US Open final might matter to him a bit more than winning a Cincy title, now that he has won the event at least once (officially twice, but hard to know how he feels about that second title).