Djokovic splits with Sergio Tacchini

Discussion in 'Pros' Racquets and Gear' started by Thud and blunder, May 22, 2012.

  1. BreakPoint

    BreakPoint Bionic Poster

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    Djokovic's Rome Tacchini outfits fall into the category of - "What the heck were they thinking??" :) Some of the ugliest designs ever. In fact, I think EVERY Tacchini outfit Djokovic has wore since day one has been pretty awful.

    Tacchini has come out with some pretty bizarre stuff over the years, including Sampras' "Archer" shirts and McEnroe's "Red, white, and blue" striped sleeves shirts.
     
  2. JW10S

    JW10S Hall of Fame

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    So wrong...according to Sportspromedia.com Djokovic is the 7th most marketable athlete in the world--and the highest rated in tennis. Everyone was making a bid for him. Uniqlo just came up with the best package for him.
     
  3. BreakPoint

    BreakPoint Bionic Poster

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    Didn't they just sponsor the Rome Masters? The ST name and logo were all over the back of the courts.
     
  4. lvuong

    lvuong Rookie

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    Look Djokovic two years ago was a nobody tennis no. 3 in the world. Now he is no. 1 and riding on the historic run last year. His status has changed quite a lot since the time he was with Adidas. Many youth love him and will buy his clothes and that is the biggest market segment. Your opinion and knowledge of 100 people at your club has no value whatsoever.

    Think about it tennis is a global sport. I heard the commentators in espn last week said that Rome people love djokovic more than roger and nadal. They will buy what he wears.
     
  5. BreakPoint

    BreakPoint Bionic Poster

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    I highly doubt that. I don't think there's any dispute that Federer is the most marketable player in tennis. His Nike RF line is everywhere. I'd bet he has more sponsorship deals and makes much more money in endorsements and deals than Djokovic does.
     
  6. BreakPoint

    BreakPoint Bionic Poster

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    That's because he wears an Italian brand and he speaks Italian.

    Besides, I heard more spectators cheering for Federer than for Djokovic during their Rome semifinals.
     
  7. coolhandluke

    coolhandluke Rookie

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    he should sign with reebok!
     
  8. Marius_Hancu

    Marius_Hancu G.O.A.T.

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    I like their style ... too bad.
     
  9. jmverdugo

    jmverdugo Hall of Fame

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    You are very funny, a specialized company in sports media makes an study and makes this list and puts Djokovic in 7th position and you: "highly doubt that"... that is really funny.
     
  10. rovex

    rovex Legend

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    That has to do with Adidas, they forced Reebok to all but pull out of tennis (Almagro the lone player still with Reebok).
     
  11. lvuong

    lvuong Rookie

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    So eastern European will love him more since he is Serbian and 199x generation will love him more since he is closer to them in ages, right? Spectatators cheered for Federer because they want to see more. Federer used to has the best marketing appeal but it is in the decline meanwhile Djokovic will still be in his prime for a couple of more years. He probaly never reach the peak of Federer but at the moment I bet that he has more marketting power, especially to younger generations.
     
  12. JW10S

    JW10S Hall of Fame

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    Wrong again...Federer did not even make the list of the Top 50 most marketable athletes of 2012 because his marketability is viewed to have peaked and is in fact on the wane. For your info Nadal was #27 and Murray was #36--both behind Sharapova. Again, Djokovic was the highest listed tennis player by a huge margin.
     
  13. Marius_Hancu

    Marius_Hancu G.O.A.T.

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    Right.

    I don't like Uniqlo, if that's what they offer in polos:

    http://www.uniqlo.com/us/product/men/tops/polo

    Staid. So is Nike.

    Tacchini has style.

    The prices for Uniqlo on the above page aren't expensive.

    Heck, why are we talking about this? Uniqlo isn't even at TW in Apparel:)

    This stuff for Nishikori is just OK:
    http://www.complex.com/style/2012/0...ine-of-tennis-gear-with-athlete-kei-nishikori
     
    Last edited: May 22, 2012
  14. tistrapukcipeht

    tistrapukcipeht Professional

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    What Tachinni created for Djokovic was plain ugly, the other players sponsored by ST have better looking apparel.

    But Nadal's line is always ugly too.

    Fed's is nice sometimes, half of the time, but it's Nike, low quality (not the real ones He wears), and is everywhere. Me don't like it, :)

    Since it's Japanese, I would be willing to buy, I respect Japanese manufacturers a lot, Asics, Mizuno and Yonex are what I like.

    Is this apparel made in Japan or in China? (I'm guessing it's in China, correct?)
     
    Last edited: May 22, 2012
  15. tistrapukcipeht

    tistrapukcipeht Professional

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  16. skip1969

    skip1969 Legend

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    hey, i'm not singling out tacchini . . . to me, no one company is thrilling me. tacchini has been in tennis forever, so they've had more time than most to throw out some bad design. i gotta say, some of their worst stuff has been for novak: the hot wheels collection, the dragon line . . . argh.

    but the others are just as guilty. adidas? they have to be the worst offenders (in my mind). their color choices and random places to put a design element. nike? they won't be happy til they exhausted every neon color known to man (and some still undiscovered). i grab random t-shirts and whatnot from both, don't get me wrong. but their tennis-specific stuff just doesn't do it for me.
     
  17. Clarky21

    Clarky21 Banned

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    I don't buy this for a second. I have also read that he is not as marketable as either Nadal or Fed,so no way he is the highest rated in tennis. That's just complete bs.


    I'm guessing this is where you got this info. http://www.sportspromedia.com/notes_and_insights/50_most_marketable_2012_-_novak_djokovic

    I would like to see the data that backs up what this Michael Long says. I still doubt he is the highest rated in tennis. He is not nearly as popular as Fed or Nadal so I fail to believe what this guy is saying.
     
    Last edited: May 22, 2012
  18. BreakPoint

    BreakPoint Bionic Poster

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  19. BreakPoint

    BreakPoint Bionic Poster

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    Yet, in an article just published yesterday, they list Federer as the most marketable with the most endorsement deals of any male tennis player:

    http://luxpresso.com/photogallery-lifestyle/sports-frenzy-highest-paid-athletes-in-the-world/12756/2

    Quote:

    "Estimated Net Worth: $150 million
    Arguably one the greatest (and most popular) tennis players ever, the Federer era may be nearing its end- he’s been passed by both Rafael Nadal and Novak djokovic in rankings. But Federer still has the most impressive endorsement portfolio with deals including Nike,Rolex and Wilson."


    Neither Djokovic nor Nadal even made the list.
     
  20. Ocean Drive

    Ocean Drive Hall of Fame

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    Tacchini have been making terrible looking outfits recently, what happened to the days where they made some of the best looking outfits around?

    [​IMG]
    [​IMG]
    [​IMG]
    [​IMG]

    The clothing today seems cluttered and a confused mess.
     
  21. West Coast Ace

    West Coast Ace G.O.A.T.

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    According to this article Distribution also:

    http://www.cnbc.com/id/47519672

    Given the exchange rate, 78.95, going to be interesting what they price his gear at. And how fast Uniqlo can make deals with the big retailers?
     
  22. The Baseline

    The Baseline Professional

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    It just shows how self centered Novak Djokovic really is. After Sergio Tacchini signed him, he does this! Djokovic chose monetary value over the relationships and the growth of Sergio Tacchini. Real classy individuals like Federer sign lifetime deals, and dont look behind. Novak Djokovic, what a shame of a player.
     
  23. West Coast Ace

    West Coast Ace G.O.A.T.

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    ^^^^^ Seriously? If you're not getting paid, the contract is breached. I'm impressed he went as long as he did.
     
  24. jmverdugo

    jmverdugo Hall of Fame

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    I know I am wasting my time here but I am going to do it anyway. This is not what we were discussing. These are lists for the highest paid athletes, NOT the most marketable athletes. Totally different, the last one talks more about the future of the athlete not the current situation, but I guess you already know this ...
     
    Last edited: May 22, 2012
  25. JoelDali

    JoelDali G.O.A.T.

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    I will never buy any more Uniqlo.

    Or tacos.

    [​IMG]
     
  26. nadal_GOAT_king

    nadal_GOAT_king Rookie

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    Uniqlo?? bwahahahaha

    Djokovic must be the least marketable no 1 ranked player in history
     
  27. jokinla

    jokinla Hall of Fame

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    Please stop while you still have a tiny thread of dignity.
     
  28. Clarky21

    Clarky21 Banned

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    Exactly. If Nike wanted Rolaids they would have signed him.
     
  29. BreakPoint

    BreakPoint Bionic Poster

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    The future isn't worth a dime. Djokovic could break his back next year and be forced to retire from tennis. What's important is who's the most marketable NOW. And guess what, Federer will still be VERY marketable even after he retires. He's an icon who's image will last for decades. Think Jack Nicholas or Arnold Palmer.

    Oh, and Federer is the highest paid tennis player BECAUSE he is the most marketable. So even though Djokovic made more prize money last year, Federer still made a lot more total money because he was more marketable and made much more money in endorsements.
     
  30. Rjtennis

    Rjtennis Hall of Fame

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    I am very suprised Nole didnt land with Nike. Fed is at the end of his career and Nadal cant even speak English and has too many ocd tics to be a brand ambassador and popular to the US. Nole is well spoken and charismatic like Fed and I thought Nike would have signed him immediately.
     
  31. bjsnider

    bjsnider Hall of Fame

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    I wonder if all of this behind-the-scenes business turmoil has affected Djokovic's concentration and performance on the court this season. As Nadal said recently, it's all about the little things.
     
  32. jmverdugo

    jmverdugo Hall of Fame

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    The future is worth more than a dime for sure, specially for big companies, otherwise why young good players get sponsored even though nobody knows who they are? and what I meant with future is that in order to be a highly marketable individual your expected future performance should be high, been in this list doesn't even mean that you are going to be rich in the future or you are rich right now, but that it is expected that you will be an extraordinary individual in an specific field. On the other hand been the highest paid athlete means that you are getting tons of money right now. Of course Fed is going to be highly marketable after he retires, who is saying he is not?

    Some people would say anything just to win and internet discussion ... moving on.
     
  33. Bobby Jr

    Bobby Jr Legend

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    Let me guess, is this more reliable information from the same trusted sources as before? :lol:
     
  34. Bobby Jr

    Bobby Jr Legend

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    Nice one. You can add these little extra qualifiers but you backed Babolast to the hilt and he was wrong on a Nike deal being done and dusted.
     
  35. Bobby Jr

    Bobby Jr Legend

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    This ^... It's so funny, even at the Rome final when they show the crowd there was literally a person wearing a RF hat in every shot. I was really surprised to see some kid wearing a Tacchini hat.

    That falcon line he worse by Adidas - ditto. It's been nothing more than bargain bin fodder wherever I've ever seen it.
     
  36. Adidas_Anderson

    Adidas_Anderson Semi-Pro

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    Yeah i do feel they are better than HEAD Logo Dampener XD
     
  37. Bobby Jr

    Bobby Jr Legend

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    This is a post in support of you jokinla, yet another poster who was routinely abused by Dr352i in the other thread which, as it turned out now, was based on fabrications (and eventually deleted after the protagonists went crying to the moderators).

    Well.... apparently now 2013 is the actual destiny date with Nike. :lol: :lol:

    I'm happy to let this lie until then but, at this stage, a couple of posters should rightly be wondering if "reliable source" actually means what they think it does.
     
    Last edited: May 22, 2012
  38. Mick

    Mick Legend

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    the question now is whether TW would sell Djokovic's new clothing brand :)
     
  39. BobFL

    BobFL Hall of Fame

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    I almost traditionally strongly disagree with you. When you sign any athlete you basically try to capture FUTURE cash flow that is expected to be created by that person. When you sign 10-year deal you do not about now - you care about, guess what - future.

    Why Adidas signed Murray is beyond me. Talking about buying signature lines of clothing?! Bizarre.
     
  40. Racquet Daddy

    Racquet Daddy Rookie

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    Meh. Mark your calendars...in two years he'll switch again. Adidas needs to ante up and get Novak back on the payroll.
     
  41. TopFH

    TopFH Hall of Fame

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    I don't care what brand he wears, as long as it is nice in terms of quality, style and price. I loved many ST designs, but they were too damn expensive. Only ST set I got was one from early 2011 for players other than ND.
     
  42. brinkeguthrie

    brinkeguthrie Semi-Pro

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    Ah I recall the days when ST & Fila went at it. Back when they were exclusive pro shop lines actually MADE in Italy. Sigh.
     
  43. BreakPoint

    BreakPoint Bionic Poster

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    And how did that 10-year contract work out for Sergio Tacchini? They got burned by the future, didn't they? What's the old saying? Oh yeah - "A bird in the hand is worth two in the bush"? :)
     
  44. Wuppy

    Wuppy Professional

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    "At last I am freeeeee"

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    (This thread shows why TT needs a rule: No more than 10 posts a day per user!)
     
  45. Fedfer

    Fedfer Rookie

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    I am italian (and live in Italy) and old enough (41 yrs) to say that the ST Djokovic stuff was not of good quality if compared to the ST clothing that people like Cash or Wilander used to wear. In my town there is one store selling it ,and I could see how bad it was (not too mention the ugly design, imho, and the prices not really cheap) . I was surprised seeing him signing for this brand, since I did not even know its existence.
     
  46. naldop

    naldop New User

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    So true, I love Nike and Adidas. But that doesn't mean other brands cannot play part.
    But in case of Djoker, why do I have a feeling that this guy will have more than 10 brands endorsed by the time he retired, he just don't have brand loyalty at this point.
     
  47. lordtennis

    lordtennis New User

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    Uniqlo is confirmed as I wrote in my thread one month ago... You cannot imagine how many messages I have received of people laughing for theninformation I have released .... the management has even deleted the thread! but the new sponsor is now confirmed. ST is failing precisely because of the fees they payed to ND and they couldn't pay him again...That's the reason why he has cancelled the sponsorship contract without any penalty.
     
  48. Overheadsmash

    Overheadsmash Professional

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    I bought just a basic blue ST outfit about a year ago and I agree, the quality was not there. The material was thin and the stiching was cheap. Addidas has much better quality and the price is less.
     
  49. Al Czervik

    Al Czervik Professional

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    If you consider what Nike pays Tiger, LeBron, Kobe, Lance and dozens of other athletes, I think even a contract with Novak would be nothing for them.
     
  50. vsbabolat

    vsbabolat G.O.A.T.

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    Yes, ST and Fila were also far more prestigious (cooler) than Nike or Adidas.
     

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