were sponsoring tennis players before? Seriously, when I see people wondering if fedr will be wearing their shoes I'm almost surprised. They've been doing outfits only for 6+ years, you may have just as well expected Novak to wear lacoste shoes. They never cared about the huge demand for the outfits, they simply wanted brand recognition and they are getting it. The 2017 was the only year when their logo wasn't present at least twice in GS trophy ceremony since signing Djokovic back in 2012. They are not entering any new markets with Roger. It's just part 2 of what they were doing before. Rotating the logo on the wristbands by 90 degrees and putting it on the left sleeve instead of right could be the biggest change we'll get. They may very well limit off court tennis apparel to mickey plays roger inspired shirts.