Quick Economics Lesson
Eagnas, a major stringing machine manufacture has prices that were much much lower than other sellers. Making their product attractive, however when the time period where they were imported their goods to make their products were being shipped at that high oil price their prices stayed constant because they thought it was short term. However, they mass buy their goods in order to lower production costs normally. This therefore raised production costs because their variable costs, the different renewable resources used increased due to the increase in oil prices. Therefore, they still have product most likely from their last purchase at that higher price therefore they have to raise their price because they need to cover those costs to maintain revenue and ultimately profit. However, they are slowly upping their price to get to MR=MC, which is where Marginal Revenue=Marginal Costs, I don't feel like explaining what those mean but basically they are trying to get to a point where their sells aren't affected to the point where they are generating less revenue then before. This is a short capsule on economics and why they are forced to raise their prices.