"Educating" the TV audience

Discussion in 'General Pro Player Discussion' started by Django, Mar 31, 2004.

  1. Django

    Django Rookie

    Feb 28, 2004
    Laguna Beach
    I've been enjoying the highly opinionated ESPN discussions and share the frustrations of many that the network chooses to show a Serena, Andre or Andy match -- regardless of its competitive level -- rather than closer matches featuring non-American players. Tennis fans, the logic goes, will watch anything -- regardless of what they'd prefer. So the strategy seems intended to attract the casual fan with the assumption that only Americans "sell."

    That's short-sighted and lazy, and assumes that TV can only follow -- rather than lead -- popular tastes.

    Major League Baseball and the NBA have done a great job of promoting their foreign-born players, and individual sports like golf have found ways to generate rivalries and interest with its international flavor.

    What happened w/ tennis, which had a "headstart" on this global presence? No one seemed to mind watching Borg, Becker, Graf, Navratilova, Edberg, Lendl -- OK, maybe not Lendl. But you get the point.

    Remember those Olympic broadcasts of years past where they'd take the time to share some insight into the personal lives of a Romanian gymnast, a Russian weightlifter, or a Kenyan distance runner? It made you want to watch. You couldn't pronounce their name before, but now you cared.

    A few "up close and personal" feature segments about the Ferraros, Grosjeans, Corias and Srichapans of the world would go a long way toward buiding more interest in this truly "international" sport.

    On TV, a little education goes a long way.
  2. Hyperstate

    Hyperstate Rookie

    Feb 19, 2004
    Folks, let me tell you something... it's the same thing all over the world! and it's useless to relocate. When I was in Australia for an extended period of time, it used to drive me nuts when they showed 'unknown' Aussie players over Top 10 players for the 4 slams. Now that I'm in Asia, it's Schrichapan and Tanasugarn all the time. Now, I like watching the former but not the latter, but you get my drift.

    The sports channels have tried player adverts over here. The most recent adverts/trailers play up the Belgiums-Williams sistahs rivalry (with the LOTR soundtrack playing). Two or three few years ago, they ran short player profiles on slam contenders. I'm not sure if this will work but it's worth a try, I suppose. At least it's constructive.

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