danbrenner
Legend
I first started watching tennis in the mid 70s as a child. I was lucky enough to watch Borg in all of his glory and cool. What stuck out about Borg at that time besides his haircut, was his sense of style.. Fila at that time was the equivalent in coolness, with D&G of today.. And Borg, with his sense of cool, and the genuine sleek styling of Fila, propelled a larger than life, James Dean esque vision of how cool tennis can look.. That was the pinnacle of tennis.. Since then we have some super stars that bring their own flavor to their lines of clothing that they sponsor, but certainly not the larger than life, sport transcending cool of the late seventies and early eighties propelled by the Ice Man.. Bjorn.
So every now and then i reminisce about that by gone era, and i look around at the various tennis brands of today.. The biggest of the bunch is Nike. . They have done a great job.. They dont exude that third dimension of cool, but they sponsor the biggest names, and they make good fitting, modern gear.. Then you have Adidas, who are doing very much the same thing.. They may be earning cool points in the soccer world, but they are pretty middle of the road in tennis.. Then you have a brand like Lacoste, in which is simply outrageously priced, with very little of the cool factor of old. These guys overcharge for everything and offer a very blah product at the end of it.... But now moving on to the reason for this thread.. I remember in the early 80s, that the only other company that was a rival to Fila in its hey day, was Ellesse.. So being that they have revamped their line, i for the first time yesterday, checked out their site.. And i am very pleased with what i have seen.. These guys are marching to the beat of their own drum.. You can see at a glance the patterns and styling of old, but met with the modern touch of Italian tailoring. . With one glance i had fallen in love with an brand that brings the word cool to the table. If Ellesse can sponsor a top player in the next few years with thing sleek styling and ingenuity, they will help bring about the tennis revolution of old which was spurred both by man.. Bjorn.. and clothing.. So congratulations to Ellesse for bringing something truly cool to the table..
http://www.ellesse.co.uk/
So every now and then i reminisce about that by gone era, and i look around at the various tennis brands of today.. The biggest of the bunch is Nike. . They have done a great job.. They dont exude that third dimension of cool, but they sponsor the biggest names, and they make good fitting, modern gear.. Then you have Adidas, who are doing very much the same thing.. They may be earning cool points in the soccer world, but they are pretty middle of the road in tennis.. Then you have a brand like Lacoste, in which is simply outrageously priced, with very little of the cool factor of old. These guys overcharge for everything and offer a very blah product at the end of it.... But now moving on to the reason for this thread.. I remember in the early 80s, that the only other company that was a rival to Fila in its hey day, was Ellesse.. So being that they have revamped their line, i for the first time yesterday, checked out their site.. And i am very pleased with what i have seen.. These guys are marching to the beat of their own drum.. You can see at a glance the patterns and styling of old, but met with the modern touch of Italian tailoring. . With one glance i had fallen in love with an brand that brings the word cool to the table. If Ellesse can sponsor a top player in the next few years with thing sleek styling and ingenuity, they will help bring about the tennis revolution of old which was spurred both by man.. Bjorn.. and clothing.. So congratulations to Ellesse for bringing something truly cool to the table..
http://www.ellesse.co.uk/
