Nike's 'rolling the dice' that a) Fed doesn't lose tonight; b) he gets scheduled for other night matches. I like their odds...I dont understand, why bring out the night shoes if he isn't going to wear them?
His people just posted on his Facebook account, they are the Nike Court ZoomVapor AJ3. They look dumb with the Darth Federer outfit.
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Pretty ugly looking shoes, IMO. And why would they have a pictograph of a basketball player (Jordan) on a pair of tennis shoes?![]()
Pretty ugly looking shoes, IMO. And why would they have a pictograph of a basketball player (Jordan) on a pair of tennis shoes?![]()
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Pretty ugly looking shoes, IMO. And why would they have a pictograph of a basketball player (Jordan) on a pair of tennis shoes?![]()
Yeah I thought they looked pretty cool and obviously a promotional play by Nike bringing MJ along and getting him and Fed together.
Not sure what Fed actually thinks of the shoes though....he certainly gave a bit of an awkward laugh when asked directly about them during post match interview.
Will be interesting to see whether Nike has any future plans to incorporate the RF brand into the Jordan/Jumpman brand. It was discussed on these threads a few years back what people believed Nike might do with the RF brand post Fed's retirement and whether it would continue in the same way the Jordan brand has since MJ's retirement.
Without knowing Nike's financials I don't think the RF brand is that strong (and profitable) outside the tennis world. As such the collaboration could be geared more towards introducing the Jordan brand to tennis in readiness for Fed's retirement and the subsequent shelving of the RF brand.
Jordan sponsors Federer? And this whole time I thought Nike did.Its called a logo. Jordan sponsors other pro's even outside basketball: Derek Jeter and Nascar driver Denny Hamlin to name a few
Why would any tennis player wear shoes endorsed by a basketball player (who admits he can't even play tennis)?I agree
So are we going to see Jordan Vapor Tours?
Jordan sponsors Federer? And this whole time I thought Nike did.
And why would they have BOTH the Jordan logo AND the Federer "RF" logo on the same shoe? It's stupid! Or is Nike trying to manufacture a bromance again, like they tried between Federer and Tiger Woods? :???:
Why would any tennis player wear shoes endorsed by a basketball player (who admits he can't even play tennis)?![]()
I never think of Jordan as anything other than as a basketball player. And I don't think tennis should be mixed up with basketball. Two different and separate sports. Would you want a Michael Phelps logo on your tennis shorts?Because the Jordan brand is like the "elite" brand for "elite" athletes. Jordan is like Cadillac and Nike is General Motors. Cadillac being the luxury car brand of GM. You get the point
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Pretty ugly looking shoes, IMO. And why would they have a pictograph of a basketball player (Jordan) on a pair of tennis shoes?![]()
And why use the Air Jordan jumpman logo?
Why not use the Federer straight-arm forehand logo?
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If they're ugly, they're ugly. It doesn't matter who or what they're honoring. Doesn't make them any prettier.Er, they're an awesome homage to the classic shoe. It's the same darn shoe Fed usually wears, he's just using an opportunity to honor one of the greatest athletes in modern history. It's really hard to find fault with that.
Consumers outside of tennis should want to buy Vapors because they are cool looking (except this one) and are very comfortable and perform well. No need to involve a basketball player, IMO.One word, MONEY
Jordan is pretty popular, you can google them up and I think most people who buy their shoes are can't even play basketball. It is a fashion statement. I think (as one poster suggested) Nike is trying to target selling the Vapors to consumers outside tennis.
I never think of Jordan as anything other than as a basketball player. And I don't think tennis should be mixed up with basketball. Two different and separate sports. Would you want a Michael Phelps logo on your tennis shorts?
Consumers outside of tennis should want to buy Vapors because they are cool looking (except this one) and are very comfortable and perform well. No need to involve a basketball player, IMO.![]()
I never think of Jordan as anything other than as a basketball player. And I don't think tennis should be mixed up with basketball. Two different and separate sports. Would you want a Michael Phelps logo on your tennis shorts?
Oh, I understand alright. I understand that I will never buy a tennis shoe with a logo of a guy jumping with a basketball in his hand. Why? Oh, I don't know? Maybe because no one I know does that when they play tennis?this guy...commenting on things he doesn't understand. yawn.
Oh, I understand alright. I understand that I will never buy a tennis shoe with a logo of a guy jumping with a basketball in his hand. Why? Oh, I don't know? Maybe because no one I know does that when they play tennis?
Now Nike tennis department has no new ideas for their products![]()
It's not the first time we see basketball logo in tennis court hahaha
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I've never understood why Kuznetzova's sponsor signed tennis player. They might be the first one who embraced basketball into tennis ^____^
Now we see MJ tennis shoes and fed wears it![]()
I never think of Jordan as anything other than as a basketball player. And I don't think tennis should be mixed up with basketball. Two different and separate sports. Would you want a Michael Phelps logo on your tennis shorts?
Nike can afford to lose a few customers in exchange for thousands of non-tennis consumers who will actually buy the shoes just because they have the jumpman logo in 'em
Exactly, Nike have always positioned the RF brand as superior to others when it comes to clothing (in recent years they have largely omitted the RF logo from the retail vapors), this is reflected in the RF shirts being slightly more expensive than the others.
Again I emphasize that the RF brand beyond the tennis world is barely recognizable (and Nike Tennis is hardly Nike's most profitable division)....the same certainly can't be said about the Jumpman logo and brand, it's transcended it's way well beyond just basketball and I wouldn't be surprised if we see it replace the RF brand as Nike's premium line of apparel even for Nike Tennis once Fed retires.
Even if Nike do introduce the Jumpman brand to tennis they may not automatically release a Jumpman Tennis shoe...it could be done strictly for shirts, shorts and accessories.
Also going back to a point I made earlier about Nike largely not using the RF logo on recent edition vapors would likely indicate that they plan to continue the vapor line well after he retires and don't want them exclusively linked to him. Obviously whilst he is still in the game and performing it's a no brainer for Nike to utilize Fed as the face of them but by omitting the RF logo it does broaden their appeal.
Hey! I wear Vapors!Yep, its basically money
Google and you shall find chicks wearing Jordans, the same can't be said for RF Vapors
Yep, its basically money
Google and you shall find chicks wearing Jordans, the same can't be said for RF Vapors
What? There is a whole line of Vapors made specifically for "chicks":
http://www.tennis-warehouse.com/Nike_Zoom_Vapor_95_Tour_Hyper_Pink_Grey/descpageWSNIKE-NZV95TP.html