Federer: Earns most money via endorsements of any sportsperson in the world, why?

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sureshs said:
In 2013, Sachin made $18 million in endorsements and that too at the end of his career.

Dhoni had a $42 million endorsement deal over 3 years. In 2014, he made $26 million in endorsements.
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So, like I was saying, they earn a pittance in endorsements compared to Federer.
 
chjtennis said:
BTW, Nadal doesn't just appeal to Spanish speaking people. He has a huge fan base across the world, only second to Fed. Federer's natural bureaucratic instinct would win more fans than anyone else in tennis, but Rafa built his fan base thanks to his tennis ability, achievements, looks and his rivalry with Federer. If you go to tennis events around the world, you'll find out they are the two most popular guys in tennis. However, more and more young kids now look up to Nole, no surprise really, after his long domination in men's tennis. I've read that Hyeon Chung's tennis idol is actually Djokovic and I'm sure he's not alone. Novak deserves that.
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True, Federer has the most fans due to his humility and being soft-spoken and lack of vanity. OTOH, Nadal has fans due to being emotional and fist-pumpy and making tennis seems like a gladiatorial fight-unto-death sport.
 
Bobby Jr said:
So, like I was saying, they earn a pittance in endorsements compared to Federer.
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What he was suggesting I think is that Sachin's amount goes a longer way in India than the (most) other people's amount in Europe.

He may be factoring in cost of living or something of that sort, not sure of the economic term.
 
Sysyphus said:
The real shock here is Novak earning more endorsements than Rafa. It confirms the fact that he has grown to be a very popular sportsman. Good on him.

Fed is currently the sports icon of the world and a living legend, so no big surprise there.
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I think, if anything, this confirms that Nadal's marketing team are mediocre.
 
smalahove said:
Not if she keeps up her no-handshake-before-match-policy ;-)


If you want the big bucks, when in doubt, ask yourself: What would Roger do? XD
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Not necessarily. I suspect most of the brands that want to be endorsed by a Roger like tennis player, already have the man himself on role. Don't know if there's too much of a market for a second Roger (with the manners and not the titles).
 
AngieB said:
The #ONLY reason why #Roger leads is because #TigerWoods was caught in a marital scandal. If it weren't for that, #Tiger would still be #1.

#AngiesLyst​
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Both yes and no.

The marital affair in itself?
That road bump in his earnings would have been smoothed out by now.

His bottom-of-the-barrel performance on the golf course since then?
This is the reason he is not as attractive as before - and yes, you can probably make a case that this is directly related back to the marital scandal (otoh, he seemed on track again before the split-up with L. Von)
 
ZiggyStardust said:
Not necessarily. I suspect most of the brands that want to be endorsed by a Roger like tennis player, already have the man himself on role. Don't know if there's too much of a market for a second Roger (with the manners and not the titles).
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Yes. It was a bit tongue-in-cheek.

Bouchard should take a look at the big earners in the game, and see how they fare off-court. They might have on-court antics which are frowned upon, but their off-court demeanour is pretty spotless.
 
Why does Djokovic earn more than Nadal via endorsments?

So Forbes released their list. And we can see Djokovic surpassing nadal via endorsments and is more popular. :confused:

:confused: why? :-?
 
Sysyphus said:
Not much, no, but very much expected Rafa to be a bit ahead in that category.

But Novak's marketability is clearly good.
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If he actually played for a big name athletic apparel company like Nike or Adidas, he'd be making a lot more money in endorsements.
 
His management team is much better than that of Nadal.

Only way to explain why someone who has had a longer time to establish a brand with more success to bolster it, is earning less from endorsements.
 
For me there is something fishy about Nadal numbers. He adds new sponsors nearly every year. I think he has some deals that is not published the details to public.
 
Because clearly and withought a shadow of a doubt, Djokovic is:

1. A better tennis player than Nadal.
2. A better human being than Nadal.
3. A better family man than Nadal.
4. A more marketable figura than Nadal.
5. Looks better than Nadal.
6. Has a better hair than Nadal.
7. He is taller than Nadal.
8. Doesn't pick his butt like Nadal.
9. Does not ask for umpires to be removed from his matches, like Nadal does.
10. Doesn't always go over the 20/25sec time limit, like Rafito.
11. Doesn't wear pink shirts on court.

And so many more other reasons.
 
We already have this thread http://tt.tennis-warehouse.com/showthread.php?t=535425 and good discussion has taken place on this matter.


Hitman said:
Have you got a link to the list?
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Yes, look at the link I posted above, has the details.

mistik said:
For me there is something fishy about Nadal numbers. He adds new sponsors nearly every year. I think he has some deals that is not published the details to public.
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He evaded tax before.

My answer in the other thread:

King Fed WW said:
Yeah. Maybe because Nadal has never really been the dominant one.

Nadal earned his fame off the back of Federer.

Nadal is known for being Roger's dance partner.

Djokovic is known for being the best tennis player in the world.
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AngieB said:
The #ONLY reason why #Roger leads is because #TigerWoods was caught in a marital scandal. If it weren't for that, #Tiger would still be #1.

#AngiesLyst​
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Yes. Federer is rewarded for having no scandals.

The_Mental_Giant said:
About popularity.. federer leeched of late 2003, 2004 and 2005 being extremely dominant by the moment he got competition he already secured the biggest contracts (gilette, nike, etc) so everybody showing up was already at disadvantage.. at least in this present era..
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Incorrect,

from 2008:

Nike is poised to sign Roger Federer to a new deal that stands to be the most lucrative tennis endorsement ever, sources said.

The 10-year extension could be worth as much as $13 million a year. Sources close to the deal differed on whether that money was fully guaranteed or in part depended on how well tennis’ top male player performs on the court.

If the contract indeed reaches that amount, the deal would make Federer one of the top-paid endorsers at Nike in any sport.


When Federer in 2002 signed his current deal to wear Nike apparel and shoes, which expires next month, he had no agent and negotiated the deal himself. That contract, which guaranteed the then Slam-less Federer about $1 million annually, was considered in tennis agent circles to be a terrible deal. It’s possible some of the money he is acing with the new deal serves in part as an acknowledgment on Nike’s behalf of the semi-free ride they have had with Federer during his rise.
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why is this a surprise? not a lot of people tend to like seriously dislikeable characters like the one from Manacor...
 
ZiggyStardust said:
Not necessarily. I suspect most of the brands that want to be endorsed by a Roger like tennis player, already have the man himself on role. Don't know if there's too much of a market for a second Roger (with the manners and not the titles).
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There's only one Roger and he is retiring soon(I don't think he'll play on forever). If anything, companies would want only 1 bad guy to about every 10 Federers. Most of the companies who throw in a lot of money on marketing do that for prestige of players and that means they need to have nice guy images. Eugenie would be much better off with good girl image, for sure.
 
King Fed WW said:
We laready have this thread http://tt.tennis-warehouse.com/showthread.php?t=535425 and good discussion has taken place on this matter.




Yes, look at the link I posted above, has the details.



He evaded tax before.

My answer in the other thread:
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What a load off ****, Nadal is known as Federer's dance partner? He's been no. 1you know ffs.

In fact, I wouldn't be so sure Federer is. More popular than Nadal. Look at their number of social media fans/followers and their fans worldwide.
 
Roger is undisputed king of tennis it seems. The biggest name ever in the sport? Those numbers are just plain crazy. He has certainly transcended the sport like no other.
 
RF-18 said:
Twitter and Facebook are no measurements for popularity. There you have the answer.
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Yes they are. Are you telling me they're all bot accounts or what?

Look at the athletes with the most Facebook likes. Ronaldo first, Messi second, and Federer and Nadal waaay behind. It makes sense.
 
RF-18 said:
Twitter and Facebook are no measurements for popularity. There you have the answer.
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Many of the people following on twitter and facebook are haters, that are just waiting for some information telling them that a certain player has hurt themselves. ;)
 
Who are Novak's major endorsers? Do we have a breakup of how much he earns from them?

I can only think of Uni Qlo.
Adidas (for shoes)
Head
Peugeot
 
He's No. 1, Nadal is No. 10.

Djokovic is at the business end of every tournament, Nadal shows up at the QF or SF level at best these days.

It is and always will be predictable.
 
Sabratha said:
He's No. 1, Nadal is No. 10.

Djokovic is at the business end of every tournament, Nadal shows up at the QF or SF level at best these days.

It is and always will be predictable.
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Nadal didn't reach novaks endorsements when he did that 2013 season.

Clearly Novak is a bigger Name.
 
China. Djokovic is popular in China and he has large sponsors there. That's part of it at least. Secondly, Djokovic does much more endorsements. Whereas Nadal has a Nike exclusive contract for instance, Djokovic has the huge uniqlo deal on top of other logos on his outfits (Peugeot). Then Djokovic endorses watches whereas Nadal just wears one ridiculously expensive one. The list goes on, but the question is rather complex and you need to have a understanding of where the endorsement money comes from in what magnitude to really give a correct answer.
 
1. He is most people's idea of fair play in sports-even though that is obviously bs.

2. He is the most unlikely person in sport to have any scandals-drugs, cheating on his partner.

3. He appeals to a more upmarket/rich audience than other sports & tennis players like Rafa who are seen as somewhat ruffian.
 
vanioMan said:
Because clearly and withought a shadow of a doubt, Djokovic is:

1. A better tennis player than Nadal.
2. A better human being than Nadal.
3. A better family man than Nadal.
4. A more marketable figura than Nadal.
5. Looks better than Nadal.
6. Has a better hair than Nadal.
7. He is taller than Nadal.
8. Doesn't pick his butt like Nadal.
9. Does not ask for umpires to be removed from his matches, like Nadal does.
10. Doesn't always go over the 20/25sec time limit, like Rafito.
11. Doesn't wear pink shirts on court.

And so many more other reasons.
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I'll assume the above is all coated in deep sarcasm?
 
Sentinel said:
No. Moral and social endorsements are not calculated yet as only the nadal has them, that would put others at an unfair disadvantage, and he does not declare them for fear of attracting heavy taxes.
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ah ? i thought moral taxes were precisely the only ones he used to pay... you know... pais vasco and stuff. ;)
 
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