Federer: Earns most money via endorsements of any sportsperson in the world, why?

[moonballs]

So Forbes released their list. And we can see Djokovic surpassing nadal via endorsments and is more popular.

why? :-?

Capitalism at work, basically.

 

[moonballs]

When did Djokovic start putting Peugeot logo on his uniqlo outfits? I though it is very rare for one sponsor to allow a different commercial logo. Only other tennis player who could do this I can think of was Li Na because all sponsors bent over backwards for her endorsements for the 13 billion consumers.

 

[Thetouch]

I really don´t get it. Two GOLF players earning 50 Mio??? Golf is like the worst sport I could imagine. Who watches it besides some people in the US? lol

 

[cronus]

Top cricket players would be high on the list, but the currency exchange rates probably depresses their income. But if you consider the money value within the country of residence, I think they could be way ahead of anyone else.

Amazing discovery! i am blinded by your knowledge ,by your logic a sports person earning in Japanese yen or Italian lira should would be the top earning sportsmen in the world.

Also next time lets bring a real sport for comparison.

 

[cronus]

I really don´t get it. Two GOLF players earning 50 Mio??? Golf is like the worst sport I could imagine. Who watches it besides some people in the US? lol

you should tell us about your amazing golfing talent

 

[ZiggyStardust]

Amazing discovery! i am blinded by your knowledge ,by your logic a sports person earning in Japanese yen or Italian lira should would be the top earning sportsmen in the world.

Also next time lets bring a real sport for comparison.

He's probably trying to factor in the cost of living in the country of residence. A smaller income (in absolute terms) in India may be worth the same as a higher absolute income in Europe, in the sense that you could use it to obtain a similar quantity of goods and services. In countries like Denmark or Japan, with a very high cost of living, it would be the other way around.

 

[chjtennis]

I really don´t get it. Two GOLF players earning 50 Mio??? Golf is like the worst sport I could imagine. Who watches it besides some people in the US? lol

A lot of people around the world are now play and watch golf. Don't underestimate it. Even China is investing heavily in golf now and you know how many people live there.

 

[cknobman]

The real shock here is Novak earning more endorsements than Rafa. It confirms the fact that he has grown to be a very popular sportsman. Good on him.

Fed is currently the sports icon of the world and a living legend, so no big surprise there.

Rafa's endorsements are lower due to injuries.

Now that Rafa is healthy again his endorsements will go back up.

 

[LapsedNoob]

I really don´t get it. Two GOLF players earning 50 Mio??? Golf is like the worst sport I could imagine. Who watches it besides some people in the US? lol

Except that those who do play golf tend to spend a lot of money on luxury goods, so even though the dollar figures seem high for the reach they return at a higher bracket.

 

[chjtennis]

The cost of living actually has nothing to do with any of this, because even though average Indians don't make as much money as people of some other countries, they still have some of the richest company owners. They are the ones who throw in cash into their sports, and top Indian sports players should earn just as much as any other sports stars.

 

[sureshs]

Just wondering whether the appeal of crickets players is largely in their own country.
I imagine Sachin is a huge hero only in India, and i've seen people from other cricketing countries here say he is not great for them.

I have seen some ads on telly that show 3 players from different countries, but i don't think it would work if only some foreign player was featured. Whereas we have lots of ads with just Federer and a few with only Nadal (Kia).

LOL, I can't imagine Kapil Dev coming in ads in the UK or Aus. Does he ? Nowadays he is on all channels promoting some stock market league.

India is a big enough cricket market if Dhoni can make $26 million a year in endorsements. Players in England and Australia are fighting to be in Indian cricket leagues. Even if Indian players made less in terms of $, the money value of what they get is effectively much higher than in other countries. They can be absolute Kings in India with that money. Just look at Bollywood. A famous Hollywood star is a nobody in USA in terms of money. In India, a movie star is relatively much higher in the hierarchy due to the fact that many many people cannot dream of earning even a tiny fraction of that.

 

[LapsedNoob]

I used to work in marketing for both organizations large and small.

It is generally accpeted in the industry that social media is a good measure of popularity.

Don't believe me? Email or call a hotline with a complaint, see how long it takes to get a response. Then post a complaint to FB or Twitter, the response will come much sooner. The face of an entity in social media draws a lot of dollars.

 

[Sentinel]

India is a big enough cricket market if Dhoni can make $26 million a year in endorsements. Players in England and Australia are fighting to be in Indian cricket leagues. Even if Indian players made less in terms of $, the money value of what they get is effectively much higher than in other countries. They can be absolute Kings in India with that money. Just look at Bollywood. A famous Hollywood star is a nobody in USA in terms of money. In India, a movie star is relatively much higher in the hierarchy due to the fact that many many people cannot dream of earning even a tiny fraction of that.

Haha ! You are taking me back to the time when Sunny Deol was a hero in this forum

 

[sureshs]

The cost of living actually has nothing to do with any of this, because even though average Indians don't make as much money as people of some other countries, they still have some of the richest company owners. They are the ones who throw in cash into their sports, and top Indian sports players should earn just as much as any other sports stars.

They don't, except for a few, but it doesn't matter because those who earn far less compared to, say, Federer, are relatively far richer than him. They also have a much larger number of fawning fans through whom they can wield immense power by just throwing some scraps here and there for charity.

 

[chjtennis]

I used to work in marketing for both organizations large and small.

It is generally accpeted in the industry that social media is a good measure of popularity.

Don't believe me? Email or call a hotline with a complaint, see how long it takes to get a response. Then post a complaint to FB or Twitter, the response will come much sooner. The face of an entity in social media draws a lot of dollars.

I think social media reflects popularity. However, the number of followers doesn't necessarily reflect the change in trend because it's only an accumulated number. I'm sure people used to buy products endorsed by Nadal more than those endorsed by Djokovic, but now it probably has been reversed. I also believe the corporates are very clever thus sponsor's money would be another good indication who is doing well.

 

[chjtennis]

They don't, except for a few, but it doesn't matter because those who earn far less compared to, say, Federer, are relatively far richer than him. They also have a much larger number of fawning fans through whom they can wield immense power by just throwing some scraps here and there for charity.

Who's paying for all the sport events in India? Indian people or billionaire companies? Standard of living has nothing to do with the sponsorship because companies over the world and also from India are the ones who pay the bill. They want portions of Indian market so they sponsor Indian players as an investment, which means Indian sports stars are not paid according to the average salaries of Indian people but according to the worldwide standard of sponsor money that's paid to athletes.

 

[augustobt]

Wrong, wrong, wrong and wrong!

Do you have any basis to that statement or you're commenting purely on empirical knowledge?

 

[sureshs]

Who's paying for all the sport events in India? Indian people or billionaire companies? Standard of living has nothing to do with the sponsorship because companies over the world and also from India are the ones who pay the bill. They want portions of Indian market so they sponsor Indian players as an investment, which means Indian sports stars are not paid according to the average salaries of Indian people but according to the worldwide standard of sponsor money that's paid to athletes.

There are many Indian companies sponsoring too, not just multinationals.

The world-wide standard is the reason that players from India may not make much money as they are not well-known globally. But whatever they are paid goes a very long way.

 

[nguyentuanson16792]

Because clearly and withought a shadow of a doubt, Djokovic is:

1. A better tennis player than Nadal.
2. A better human being than Nadal.
3. A better family man than Nadal.
4. A more marketable figura than Nadal.
5. Looks better than Nadal.
6. Has a better hair than Nadal.
7. He is taller than Nadal.
8. Doesn't pick his butt like Nadal.
9. Does not ask for umpires to be removed from his matches, like Nadal does.
10. Doesn't always go over the 20/25sec time limit, like Rafito.
11. Doesn't wear pink shirts on court.

And so many more other reasons.

exactly what i think

 

[aman92]

It's difficult to validate the authenticity of such lists....Djoker no doubt had a great year but Nadal without doubt is more popular and recognisable than him. Maybe there are some dels of Nadal which weren't published, we don't know

 

[LapsedNoob]

I think social media reflects popularity. However, the number of followers doesn't necessarily reflect the change in trend because it's only an accumulated number. I'm sure people used to buy products endorsed by Nadal more than those endorsed by Djokovic, but now it probably has been reversed. I also believe the corporates are very clever thus sponsor's money would be another good indication who is doing well.

It can all be tracked. Thank google for that. They aren't a search and email provider, they are the largest collector and peddler of usage data in the world.

And people are much simpler in the end than we give them credit for. Popularity will equate to dollars.

 

[MatsPhilander]

I really don´t get it. Two GOLF players earning 50 Mio??? Golf is like the worst sport I could imagine. Who watches it besides some people in the US? lol

High rollers-thus it attracts high level sponsors. Snooker does better ratings than Golf in the UK on the BBC yet all it can attract is betting companies & until a decade ago pretty much all it could attract were tobacco companies.

The same thing happened in wrestling's boom period in the late 1990's/early 2000's-it was doing better ratings that pretty much every other show yet the big name sponsors didn't want their adverts on during it as they considered it low-brow & aired them on the lesser rated shows that they believed attracted rich people. So prize money is a lot greater in prestige sports like Golf.

 

[MatsPhilander]

Who's paying for all the sport events in India? Indian people or billionaire companies? Standard of living has nothing to do with the sponsorship because companies over the world and also from India are the ones who pay the bill. They want portions of Indian market so they sponsor Indian players as an investment, which means Indian sports stars are not paid according to the average salaries of Indian people but according to the worldwide standard of sponsor money that's paid to athletes.

IPL is basically teams are owned by incredibly rich Indian businessmen & entertainment figures-Cricket is insanely popular there & they shoehorn in a lot ads in-between overs.

 

[tipsa...don'tlikehim!]

Compare this to football fandom, where a guy like Ronaldo still apparently makes more bucks than the very decent (nice daddy, diminuitive) Messi - the marketing obviously being directed at quite a different part of society, at least I cannot explain this in any other manner.

I am not a fan of Ronaldo, he is arrogant, narcissist but he is also generous
Not every wealthy sportmen (far from it) donated 7 millions € for Nepal lately, he did.

About Messi, he is said to be a bit weird, and not that nice. Also he has no charisma at all compared to Ronaldo.

 

[Bendex]

The Japanese clothing sponsor makes up the majority of his earnings. They obviously paid a premium price, as that brand did not have a strong foothold in tennis previously.

 

[Deleted member 21996]

roflmao thread of the lazy week between majors

 

[smoledman]

Facebook is the most irrelevant waste of time ever.

 

[smoledman]

If Roger wants the really big bucks, he should get Novak in the ring.

 

[Djokodal Fan]

Novak overtaking Nadal in terms of sponsorship shows that his popularity is surging.

it could be due to the fact that Nadal's bonus could be tied to his performance.

Imagine if Novak was sponsored by Nike & bonus tied to performance, that'll blow his total and put him close to Fed.

Both Adidas and Nike missed Novak. I understand Nike (since they are US based and are biased against eastern europeans), but Adidas should have snapped him instead of Murray.

 

[Romismak]

I check this Forbes rankings each year - top 100 richest athletes, top 10 best paid tennis players - those 2 rankings are always the same which goes for tennis players, they used to do it for july-june this time it´s from 1st June to 1st June 2014-2015 .

As Novak fan i am really happy that he is going up in his endorsements - he is best player in the game since 2011 - i mean overall for time period - he is known as the man to beat in last 4 years. Howewer i must say i am pretty sure that Nadal is still 2nd most popular player, not Novak. Facebook or Twitter are not very accurate but they are one of many indications. Novak is still not on Rafa´s level, but he might get there in 2 years i believe - assuming he will stay as No. and Nadal´s worldwide reach already peaked - assuming his ranking will stagnate at bottom top 10 or decline.


There is no point to discuss prize money.

Endorsements - Forbes estimates them so they can be accurate up to 100K, but could be off few million USD who knows.

Endorsements means sponshorship deals, bonuses, appearance fees for ATP tour tournaments and exhibition money.

now - mid2014-mid 2015 - Nole 31 m USD, Rafa 28 m USD
- mid2013-mid2014 - Nole 21 m USD, Rafa 30m USD

Nole boosted 10m + 2 slams and YE No.1 vs last ranking YE No.2 and 0 slams
Rafa in last ranking 0 slams, year ago 2 slams - USO13 RG 14 and YE No.1 in 2013. -

slams and ranking i assume are critical for bonuses from NIKE and UNiqlo for both guys, probably even other sponsors as HEAD and Babolat but not sure here.

Apperance fees - Rafa in 2nd half of 2013 was struggling didn´t played so many events, and didn ´t played so many exhos, Novak played that Indian premier tennis league or what was the name, Rafa not - so big difference in exhbition money here i believe - few million USD who knows how much Novak earned from playing in Asia in late 2014.

I would assume from those over 30 million Novak has about 1/3 from apperance fees and exho money, 1/3 from clothing-apparel-equipment sponsors - Uniqlo, HEAD, Adidas + bonuses for slams and No.1 ranking and last 1/3 from other sponsors - Peugeot, Seiko, Jacob´s Creek, ANZ, maybe some SRB companies - he used to have them before.

So Novak improoved in year to year ranking 10 million from bonuses for slams and ranking + that huge IPTL exho league played in Asia.

Rafa lost 2 million from endorsements - because of no performance bonuses and lesss events - exho, apperance fees

Very logical explanation why Novak suddenly overtook Rafa in endorsements

 

[vanioMan]

I'll assume the above is all coated in deep sarcasm?

I'm as serious as I could be.

 

[Mick]

I don't know how much Rafa is getting paid for wearing that Richard Mille watch but CNN says it costs $850K :shock:

http://money.cnn.com/2015/05/27/luxury/rafael-nadal-watch/

 

[Sysyphus]

I think, if anything, this confirms that Nadal's marketing team are mediocre.

Undoubtedly that is a plausible part of it.

I think some have misinterpreted what I meant. I'm not suggesting Djokovic is more popular than Rafa, or that endorsement money is perfectly correlated with popularity.

What I mean is that Novak's numbers decidedly shows that he is a very marketable and popular man, and he has become more so in recent times. In that sense it's just another confirmation of what we can see elsewhere as well IMO.

 

[sureshs]

Facebook is the most irrelevant waste of time ever.

Not really. I don't post there, but I like the ability to occasionally browse through it and see what my friends have been up to, without really having to bother to call them or send email to them. It gives me a feeling of being with them without having to make any effort.

 

[Mustard]

Yeah, but there are a lot of Spanish-speaking people all over the world, including here in the U.S.

In fact, a lot more people in the world speak Spanish than speak English:
http://www.infoplease.com/ipa/A0775272.html

The number of people who have Spanish as their first language is higher than the number of people who have English as their first language, but the total number of speakers is much higher for English (around 841 million for English, compared to around 489 million for Spanish).

 

[chjtennis]

There are many Indian companies sponsoring too, not just multinationals.

The world-wide standard is the reason that players from India may not make much money as they are not well-known globally. But whatever they are paid goes a very long way.

There you have give yourself the answer. Indian billionaires are rich and they can pay how much ever they want to. Those rich Indians rank high up in the world wealthiest rankings. That's why Indian player's salaries are to be considered just the same. Pacquiao is no. 2 on the richest Athlete's rankings but that doesn't mean Philippines is the 2nd richest country in the world. Cost of living has nothing to do in this issue.

 

[chjtennis]

IPL is basically teams are owned by incredibly rich Indian businessmen & entertainment figures-Cricket is insanely popular there & they shoehorn in a lot ads in-between overs.

So, I guess no need to mention cost of living then. Rich Indian companies are extremely rich, well comparable to anyone else in the world.

 

[KtM]

The most searched sportmen ...

https://d262ilb51hltx0.cloudfront.ne...UAhAihd_aA.png

There are only 4 more searched men than nadal on the list..

Now the most searched tennis players..

https://d262ilb51hltx0.cloudfront.ne...2UgqFx4R2w.png


Djokovic despite being the most succesful player from 2011 onwards still isnt anywhere closer (yet)


About popularity.. federer leeched of late 2003, 2004 and 2005 being extremely dominant by the moment he got competition he already secured the biggest contracts (gilette, nike, etc) so everybody showing up was already at disadvantage.. at least in this present era..

A large part of it should be obvious. Its directly tied to the nationality of the individual and his nations corporations and the wealth of the corporations that are endorsing him. Germany and Switzerland are far more likely to have someone from their own germanic language/ethnic group as a spokesman.

Why would Lindt, Mercedes Benz, Credit Suisse, Rolex (which is headquartered in Switzerland and was founded by a Swiss man), Sunrise Telecom (largest Swiss telecom corp) have Djokovic over Federer the all time greatest male germanic tennis player and one of the greatest germanic atheletes ever, and one of the most respected and internationally recognised germanic celebrities ever.

Why would Serbia/Spain have corporations as numerous and as wealthy as the combined german/swiss corporations offering endorsement deal the size of german ones?

 

[Murrayjuannow]

Deleted. Wrong thread.