beltsman
G.O.A.T.
Thanks
Babolast
Legend
It doesn't seem to be available in Australia also.
liftordie
Hall of Fame
Always uglier. The GOAT in ugliness.
Babolast
Legend
Hopefully will be available in other countries soon.
Mr Federer
Rookie
It's clean I like it, only downside imo is that white border between the logo. That's hideous
jmacdaununder2
Legend
Plastic studs and logo 'patches' reflect the low asking price; should sell well on the 'mainland', off shore not so much...
TennisHound
Legend
Its cool, I like Nishikori's better.
dropshotlikeitshot
Professional
Nishikori’s outfits this year have been much better than Roger’s, imo
Babolast
Legend
Has Kei's outfit for Shanghai been revealed yet?
jmacdaununder2
Legend
'Scrubs, I don't wan no scrubs...'?
Subway Tennis
Legend
The Dijon mustard colored culottes are just too much.
Just when you thought Uniqlo couldn't screw the pooch any more.
Roger could assimilate pretty handily in a McDonald's food process line with this garb.
Uniqlo has managed to go incredibly "safe" (red color for China) and still create an incredibly garish line.
Doubly disappointing given that his kit for the Asian swing last year was arguably the best so far of the Federer x Uniqlo contract.
Just when you thought Uniqlo couldn't screw the pooch any more.
Roger could assimilate pretty handily in a McDonald's food process line with this garb.
Uniqlo has managed to go incredibly "safe" (red color for China) and still create an incredibly garish line.
Doubly disappointing given that his kit for the Asian swing last year was arguably the best so far of the Federer x Uniqlo contract.
jmacdaununder2
Legend
I'm confused, is he channeling Anaheim or Cincy?
deaner2211
Semi-Pro
That is cheap. How can they make money at that price when they gave Roger 30 million? Nike would have sold them for 84 USD each.
kimguroo
Legend
Their revenue is over $2 billion dollar per a year. $30 mils are nothing for them.
Also it’s private company so owner can do whatever he wants to do with his money.
They did not sign Federer to sell tennis items in order to make money.
deaner2211
Semi-Pro
Then why did they sign him? To get the RF brand? That is not going to happen. I have never heard of paying someone 30 million without trying to make a profit.
kimguroo
Legend
Bring people to their uniqlo stores and online stores in order to buy life style products.
there are decent people who did not buy anything from Uniqlo then they started to buy T-shirts, casual pants etc.....
it’s a long term vision from Uniqlo whether it will pay off or not.
Honestly, Uniqlo owner just wants to show off his money in my opinion. Seems like the owner likes tennis.
It’s his money and he can do whatever he likes to do with his money.
They make 2 billion dollars per a year. Spending 30 mils per a year is nothing for them.
Tennis_Hands
Banned
Do you have the figures about the revenue that Federer's presence generates? You are talking so confidently about these things, so you must have some info.
ChrisG
Professional
Uniqlo needed a stand out face for their company, and Roger is one rare combination of class, performance, work ethic and sportmanship.
So I believe that getting your company name related to this kind of unicorn public face is worth whatever you're paying as it simply doesn't exist from a RP perspective. Maybe David Beckham is in the same category. But most of the sport icons are cocky, rockstars usually lack the "family man" attribute etc...
That's also why I don't understand their lack of inspiration for his gear. Roger could be the next "Jordan Brand" if they wanted, a 360° lifestyle brand built around a Superstar status that goes further than the tennis world.
So I believe that getting your company name related to this kind of unicorn public face is worth whatever you're paying as it simply doesn't exist from a RP perspective. Maybe David Beckham is in the same category. But most of the sport icons are cocky, rockstars usually lack the "family man" attribute etc...
That's also why I don't understand their lack of inspiration for his gear. Roger could be the next "Jordan Brand" if they wanted, a 360° lifestyle brand built around a Superstar status that goes further than the tennis world.
Tennis_Hands
Banned
Jordan played in a sport that is both much more played and popular, and also can be put in a context that allows companies with relatively cheap products to sell their stuff. Federer has a completely different starting point, so the parallels are not there. What is the social context of tennis? A sport for the middle class with a lot of disposable income. To people that are part of that group selling brands with relatively ubiquitous products with low inherent value is not a major point. To the ordinary folk (which is BB's major target group) selling brands with low inherent value is much more fitting.
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ChrisG
Professional
For sure, the target is not the same but the model, in some aspects could be the same. Building around a sport figure that has GOAT status that transcends his own environment so people with zero knowledge about tennis still can relate to the core values of the RF brand: elegance, excellence, work/life ethic etc... the product should definitely be more premium but the market for this premium/sport inspired lifestyle gear is real (at least in Europe or FRance where I live). If you can trigger this market with a figure as RF that embodies it so well, it’s a win/win situation
thisiscrazy
Rookie
I posted this in another thread but thought it would make sense here too.
I can see how folks can get frustrated with the availability of Fed and Nishikori's items. But I think most are missing the point of Uniqlo signing Fed. It wasn't solely to sell tennis clothes. In fact, tennis clothes are likely not far up the priority list. His celebrity and popularity is being used to promote Uniqlo as a whole, for all their items, specifically in their Global Brands section. If new customers are coming in to buy the tennis gear that's great, but Uniqlo is aiming to draw in more people to buy things from their full range of offerings, e.g. lifewear/lifestyle or whatever they're calling that line. Tennis-related items are only ancillary to attracting people to their overall catalog.
For those that want all of the polos that Fed wears, including those outside the grand slams, their availability probably won't happen on a consistent basis, if at all. It's simply not in Uniqlo's primary interest.
While it apparently is upsetting to all the hardcore Federer fans, it's just a new day - Uniqlo's promotional usage of Fed's celebrity has a different business goal than Nike's. I might be a bit off but didn't Nike only use Fed to sell tennis gear - polos, shorts, shoes etc? Of course Nike is mostly just a sports gear company anyway, but I'm not sure Federer's image was used beyond promoting stuff outside the tennis world. But even if it was, it was likely for other "sports" items.
That is just not Uniqlo's only goal. In fact, sports items are a small part of what they sell. So all the criticism of Uniqlo's marketing acumen seems to be off-base or ill-informed. Out of their approximately 1250 international stores, only 100 are in the US/Europe. That should show you where there main focus is - Asia. And of course they are trying to increase the viability of their "Global Brands" segment.
(Maybe TMI, and just to be clear, Uniqlo has four segments - Uniqlo Japan, Uniqlo International, GU and Global Brands.) Out of all four of these segments, Global Brands is the only one not to have had an operating profit in FY 2018. And that is where Federer comes in - to help increase the profitability of this segment. Their Global Brands line is not just tennis stuff, it's a whole range of clothes/accessories. Tennis is just a small part of this collection
So expecting Uniqlo to put a high priority on their tennis line is simply not understanding their overall business goal in signing Federer.
I can see how folks can get frustrated with the availability of Fed and Nishikori's items. But I think most are missing the point of Uniqlo signing Fed. It wasn't solely to sell tennis clothes. In fact, tennis clothes are likely not far up the priority list. His celebrity and popularity is being used to promote Uniqlo as a whole, for all their items, specifically in their Global Brands section. If new customers are coming in to buy the tennis gear that's great, but Uniqlo is aiming to draw in more people to buy things from their full range of offerings, e.g. lifewear/lifestyle or whatever they're calling that line. Tennis-related items are only ancillary to attracting people to their overall catalog.
For those that want all of the polos that Fed wears, including those outside the grand slams, their availability probably won't happen on a consistent basis, if at all. It's simply not in Uniqlo's primary interest.
While it apparently is upsetting to all the hardcore Federer fans, it's just a new day - Uniqlo's promotional usage of Fed's celebrity has a different business goal than Nike's. I might be a bit off but didn't Nike only use Fed to sell tennis gear - polos, shorts, shoes etc? Of course Nike is mostly just a sports gear company anyway, but I'm not sure Federer's image was used beyond promoting stuff outside the tennis world. But even if it was, it was likely for other "sports" items.
That is just not Uniqlo's only goal. In fact, sports items are a small part of what they sell. So all the criticism of Uniqlo's marketing acumen seems to be off-base or ill-informed. Out of their approximately 1250 international stores, only 100 are in the US/Europe. That should show you where there main focus is - Asia. And of course they are trying to increase the viability of their "Global Brands" segment.
(Maybe TMI, and just to be clear, Uniqlo has four segments - Uniqlo Japan, Uniqlo International, GU and Global Brands.) Out of all four of these segments, Global Brands is the only one not to have had an operating profit in FY 2018. And that is where Federer comes in - to help increase the profitability of this segment. Their Global Brands line is not just tennis stuff, it's a whole range of clothes/accessories. Tennis is just a small part of this collection
So expecting Uniqlo to put a high priority on their tennis line is simply not understanding their overall business goal in signing Federer.
deaner2211
Semi-Pro
So it is about making money
deaner2211
Semi-Pro
Apparently you dont understand what was said. I swear Fed fans are so tender.Do you have the figures about the revenue that Federer's presence generates? You are talking so confidently about these things, so you must have some info.
Tennis_Hands
Banned
I understood perfectly well.
You said "without trying to make a profit", which suggests that you know how much profit they make and that none/or negligible part of it comes out of their Federer deal. To claim something like that you must have some pretty conclusive data, otherwise your statements are sitting up in the air with nothing to back them up. Same for the RF logo, which no one outside of the involved parties knows anything about (and by the looks of it you are more wrong than right).
D
Deleted member 743561
Guest
It's brand awareness.
They didn't bring Federer on board to shill tennis gear.
And it was $300M. At least get your figures straight.
I’m starting to believe it’s impossible to have a thread about RF / Uniqlo gear without it devolving into the same rehashed whining about why did he switch from Nike ?? Why did uniqlo do that ?? Do they know what they are doing with their money ?? It’s so bad, but at the same time I can’t buy it in stores — why the unfairness ??
Lollllll
Lollllll
Tennis_Hands
Banned
There are people around here that are busy with doing just that on purpose at every opportunity. They think that badmouthing Uniqlo and Federer elevates their competition, lol.
Tennis_Hands
Banned
There are ads with him, there are video reports of him visiting Uniqlo stores or doing other promotional activities and there are articles about him and Uniqlo and his mega-contract. Also, there are all the spectators all over the world that see him wearing Uniqlo whenever he goes on court. Last time I checked that also counts as exposure.
I am constantly surprised by such comments. Are you a Uniqlo investor? What do you care what their financial gain is?
Meh. Uniqlo tennis apparel is every bit as good as anything from the top range of Nike. You like your RF shorts better. Good for you. By all means, buy whatever you feel you like best.
Tennis_Hands
Banned
No, it is not. Normal tennis fans are not concerned about what a particular company makes from its apparel division even if they have a passing interest in how the prices are formed due to having to pay about the things they use. Also, you are not getting any information about the ROI, you are expressing an opinion about their ROI, and one that is not supported by any figures at that.
Comparing a top of the line product with a basic product is just that: comparing apples to oranges. It is misleading.
Anyway, I don't think that there is a particular point in this here conversation.
Tennis_Hands
Banned
You don't present anything that constitutes an informed opinion. Just a bunch of "this can't be" type of comments that don't mean anything without facts behind them, so, despite your declared readiness to "play the points", you are doing exactly the opposite. Guesswork is not "playing the points", but it wonderfully achieves the goal of making unproven implications.
The materials used on the Federer tennis line are different than the basic lines (in case you say that only Federer personally gets special materials). Also, these materials (used in the Federer's tennis line) have been used before his deal became a fact, so that has nothing to do with him having "special requirements". Whatever Uniqlo sells, they didn't start introducing high quality materials in their tennis lines after/with the Federer deal, so that is another misleading comment.
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Tennis_Hands
Banned
It doesn't work like that. You came in with the talk about ROI, so the onus to provide the data that supports your claims is on you. I actually said that it is completely pointless to make such speculations without having the information, and invited you to present it, if you are making such claims. I also said that barely anyone is interested in ROI as a normal tennis fan, which you rejected, so, again, if you chose to stay by that point, you should make a case for it (however unimportant such point might be to the people interested in Federer's gear). Anecdotal "proofs" like "I haven't seen ads, so it means that their ROI is bad" are pointless.
brinkeguthrie
Hall of Fame
We knew in July of 18 that UQ wouldn't have effective advertising or a distribution channel for his line (meager tho it is.) Nothing has changed in that thinking. Wanna buy a Fed jacket? Sorry. Didn't get those socks the first day? See you in January. What kind of marketer only makes stuff available around the Slams, and doesn't sell the rest of it to the public?
Uniqlo.
Uniqlo.
brian anderson
Semi-Pro
on topic..white shirt with the red shorts nice kit
jmacdaununder2
Legend
White top - must've been a Cincy home game?
thisiscrazy
Rookie
A marketer who has more in mind than just a very, very, very small section of their overall collection.
deaner2211
Semi-Pro
If you have read my very first post then you would have understood my last. You Fed fans always think someone is saying something negative against him. I only said that the price that Uniqlo was offering Roger's kits were much cheaper that Nike did and the other poster took it as negative and ranted about how much money the owner has and didnt sign Roger for profit reasons. That is when i replied "I have never heard paying someone 30 million with trying to make a profit. So understand the context. As far as the RF logo i know that Nike is not giving it to Uniqlo. https://hypebeast.com/2019/6/roger-federer-nike-rf-logo-ownership-conflictI understood perfectly well.
You said "without trying to make a profit", which suggests that you know how much profit they make and that none/or negligible part of it comes out of their Federer deal. To claim something like that you must have some pretty conclusive data, otherwise your statements are sitting up in the air with nothing to back them up. Same for the RF logo, which no one outside of the involved parties knows anything about (and by the looks of it you are more wrong than right).
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deaner2211
Semi-Pro
So tender! I meant $30 million a year
bobleenov1963
Hall of Fame
I saw a teenager wore this jacket at a USTA tournament last saturday and I asked him where he bought it. He said he doesn't know. His father got it for him. I've been trying to buy one but no luck so far . I would buy this Uniqlo jacket over Nike any days
. I would buy this Uniqlo jacket over Nike any days
kimguroo
Legend
It’s funny that Federer uniqlo gear threads always ended up with “bad marketing or product availability” instead of talking about Federer uniqlo gears. Different people bring same issues and suddenly derail from original threads.
It’s time to move. He signed uniqlo over a year ago. Get over it.
Also spending 30 mils from $2.4 billion dollar revenue company, it’s nothing.
It’s like you make $100 million dollars per a year and spending a $30,000 wine for one-night dinner.
it’s nothing for them.
Uniqlo just reported that they just have a record profit which was about 9% growth despite of huge problems in South Korea because of “boycott” Japanese products ( revenue dropped over 40% in South Korea and closed some retail stores). This result clearly shows that their marketing is fine. Uniqlo is not a sport apparel company and they will never be.
It’s time to move. He signed uniqlo over a year ago. Get over it.
Also spending 30 mils from $2.4 billion dollar revenue company, it’s nothing.
It’s like you make $100 million dollars per a year and spending a $30,000 wine for one-night dinner.
it’s nothing for them.
Uniqlo just reported that they just have a record profit which was about 9% growth despite of huge problems in South Korea because of “boycott” Japanese products ( revenue dropped over 40% in South Korea and closed some retail stores). This result clearly shows that their marketing is fine. Uniqlo is not a sport apparel company and they will never be.
kimguroo
Legend
That looks familiar hahahahahahaI saw a teenager wore this jacket at a USTA tournament last saturday and I asked him where he bought it. He said he doesn't know. His father got it for him. I've been trying to buy one but no luck so far
