Forbes: Djokovic leads the ranking of the highest paid tennis players

Enceladus

Legend

Every year, Forbes publishes a list of the highest-earning athletes, including tennis players. For a long time, Roger Federer was at the head of the ranking of highest-earning tennis players, after his retirement last year, Novak Djokovic took over the position of the highest-earning tennis player. The latter dominates not only earnings from tennis tournaments, but also from sponsorship contracts. The measurement was carried out in the period from September 2022 to August 2023:

Tennis playerTotal earnings ($M)On court ($M) Off court ($M)
1.Novak Djokovic38.413.425
2.Carlos Alcaraz31.411.420
3.Iga Swiatek22.48.414
4.Daniil Medvedev20.17.113
5.Rafael Nadal15.51.514
6.Emma Raducanu15.30.315
7.Coco Gauff15.23.212
8.Casper Ruud14.46.48
9.Naomi Osaka12.10.112
10.Jessica Pegula10.94.96
 
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LaVie en Rose

Hall of Fame
It's interesting , when you think Ben Rothenberg & few other paid shills actively lobbied with Novak sponsors to ditch him out And he even got new one ,Waterdrop, making big splash in tennis .
 
This is not about beating top players, this is highest paid players list in case you haven't noticed...what does being able to beat top players got to do with anything? LOL
Because I'm acknowledging he doesn't beat the very best players so from that perspective it can seem surprising, but when in form hes amazing so im not surprised at all to see him on top earners list
 

Enceladus

Legend
It's interesting , when you think Ben Rothenberg & few other paid shills actively lobbied with Novak sponsors to ditch him out And he even got new one ,Waterdrop, making big splash in tennis .
Novak lost only one sponsor, Peugeot, but this was a total withdrawal from tennis by the French carmaker, not related to Nole's visa controversy in Australia.
 

Enceladus

Legend
This is not about beating top players, this is highest paid players list in case you haven't noticed...what does being able to beat top players got to do with anything? LOL
Casper Ruud reached two GS finals in the measured period and it must be said that he is a handsome boy, so he will have no shortage of good sponsorship contracts.
 

Rafa4LifeEver

G.O.A.T.

Every year, Forbes publishes a list of the highest-earning athletes, including tennis players. For a long time, Roger Federer was at the head of the highest-earning tennis player, after his retirement last year, Novak Djokovic took over the position of the highest-earning tennis player. The latter dominates not only earnings from tennis tournaments, but also from sponsorship contracts. The measurement was carried out in the period from September 2022 to August 2023:

Tennis playerTotal earnings ($M)On court ($M) Off court ($M)
1.Novak Djokovic38.413.425
2.Carlos Alcaraz31.411.420
3.Iga Swiatek22.48.414
4.Daniil Medvedev20.17.113
5.Rafael Nadal15.51.514
6.Emma Raducanu15.30.315
7.Coco Gauff15.23.212
8.Casper Ruud14.46.48
9.Naomi Osaka12.10.112
10.Jessica Pegula10.94.96
Inflation era
 

mahatma

Hall of Fame

Every year, Forbes publishes a list of the highest-earning athletes, including tennis players. For a long time, Roger Federer was at the head of the highest-earning tennis player, after his retirement last year, Novak Djokovic took over the position of the highest-earning tennis player. The latter dominates not only earnings from tennis tournaments, but also from sponsorship contracts. The measurement was carried out in the period from September 2022 to August 2023:

Tennis playerTotal earnings ($M)On court ($M) Off court ($M)
1.Novak Djokovic38.413.425
2.Carlos Alcaraz31.411.420
3.Iga Swiatek22.48.414
4.Daniil Medvedev20.17.113
5.Rafael Nadal15.51.514
6.Emma Raducanu15.30.315
7.Coco Gauff15.23.212
8.Casper Ruud14.46.48
9.Naomi Osaka12.10.112
10.Jessica Pegula10.94.96

Oh no, he isn’t popular and not marketable. Oh no - people hate him so much that he isn’t liked by anyone outside Serbia.

Oh no, he has the highest sponsorship money earnt in last 12 months from tennis.

What to do. What is the right narrative to follow Fedal fans?
 

Milanez82

Hall of Fame
This is interesting. So Djokovic is now no1 marketable player in the world?

Can some one dig up the year before?
Why did Rafa lose so much, wasn't he always getting 20-25 a year from sponsors alone

Lol at Raducanu and Osaka, i imagine they don't sign their next big contracts.
 

JustMy2Cents

Hall of Fame

Every year, Forbes publishes a list of the highest-earning athletes, including tennis players. For a long time, Roger Federer was at the head of the highest-earning tennis player, after his retirement last year, Novak Djokovic took over the position of the highest-earning tennis player. The latter dominates not only earnings from tennis tournaments, but also from sponsorship contracts. The measurement was carried out in the period from September 2022 to August 2023:

Tennis playerTotal earnings ($M)On court ($M) Off court ($M)
1.Novak Djokovic38.413.425
2.Carlos Alcaraz31.411.420
3.Iga Swiatek22.48.414
4.Daniil Medvedev20.17.113
5.Rafael Nadal15.51.514
6.Emma Raducanu15.30.315
7.Coco Gauff15.23.212
8.Casper Ruud14.46.48
9.Naomi Osaka12.10.112
10.Jessica Pegula10.94.96
This is interesting. So Djokovic is now no1 marketable player in the world?

Can some one dig up the year before?
Why did Rafa lose so much, wasn't he always getting 20-25 a year from sponsors alone

Lol at Raducanu and Osaka, i imagine they don't sign their next big contracts.
Rafa numbers don't seem right, just from his big sponsors like Nike, KIA, Santander, Babolat, Heinken he must be collecting `5 million/year each.... Sinner has that number from Nike

and Rafa has anew sponsors SUBWAY, Infosys recently
 

NoleFam

Bionic Poster
This is interesting. So Djokovic is now no1 marketable player in the world?

Can some one dig up the year before?
Why did Rafa lose so much, wasn't he always getting 20-25 a year from sponsors alone

Lol at Raducanu and Osaka, i imagine they don't sign their next big contracts.

Yea Nadal made 25 mil last year in sponsorship. Osaka had a huge drop off though from 55 mil to 12 mil. I guess with her future as a tennis player in doubt, quite a few didn't renew her contacts.
 
Oh no, he isn’t popular and not marketable. Oh no - people hate him so much that he isn’t liked by anyone outside Serbia.

Oh no, he has the highest sponsorship money earnt in last 12 months from tennis.

What to do. What is the right narrative to follow Fedal fans?
The plan is simple. We kill the Joker.
 

Milanez82

Hall of Fame

Yea Nadal made 25 mil last year in sponsorship. Osaka had a huge drop off though from 55 mil to 12 mil. I guess with her future as a tennis player in doubt, quite a few didn't renew her contacts.
Alcaraz making big progress on the list.
I imagine they are not counting Federer numbers due to him being retired, his Uniqlo deal alone is 30 million a year and he is signed up for it until 2029 or something.
 

NoleFam

Bionic Poster
Alcaraz making big progress on the list.
I imagine they are not counting Federer numbers due to him being retired, his Uniqlo deal alone is 30 million a year and he is signed up for it until 2029 or something.
Yea Alcaraz jumped 15 mil this year but not surprising. Success draws in the sponsors. I really have no idea why Uniqlo signed Federer for that much money that late in his career. I find it hard to believe they are recouping what they are shelling out.
 
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dr325i

G.O.A.T.
how come Nadal is making "only" that much off Sponsors??
I expected him making at least 2x what Novak is??
RF, on the other hand is still cashing in $90M+ off court
 

Aussie Darcy

Bionic Poster
Honestly this list doesn’t make sense and without an actual breakdown it all just seems like made up figures being pulled from nowhere.

As soon as I saw this below comment under Nadal I knew it was all a joke


“Tennis’ sponsorship system—in which apparel sponsors like Nike and racket sponsors like Babolat typically reduce their rates for players who fall in the rankings or miss big tournaments with injuries—means Nadal is likely earning considerably less this year than in 2022.”



So you’re telling me Forbes can’t even verify and is instead using words like by “typically” and “likely means”. How about doing some actual research Forbes?
 

nolefam_2024

Talk Tennis Guru
Honestly Nadal being lower than Raducanu seems ample of proof it's Djokovic is not in fact much less marketable than Federer and Nadal both.
Djokovic isn't less marketable than Nadal AT ALL. For all the years they were on tour together most years Djokovic won more prize money as well as more off court money.


Freddy is in his own league. But rafans try to portray there guy is in league like fed. He isn't. Both in popularity and money.
 

onehandbh

G.O.A.T.
how come Nadal is making "only" that much off Sponsors??
I expected him making at least 2x what Novak is??
RF, on the other hand is still cashing in $90M+ off court
Pretty crazy that retired RF more than doubles the next highest ACTIVE player.

His total will probably slowly decline. Not everyone can be like Mike (Jordan).
 

LaVie en Rose

Hall of Fame
This is interesting. So Djokovic is now no1 marketable player in the world?

Can some one dig up the year before?
Why did Rafa lose so much, wasn't he always getting 20-25 a year from sponsors alone

Lol at Raducanu and Osaka, i imagine they don't sign their next big contracts.
Last few years he was bellow in this category Djokovic anyway.I thought he is holding quite well here all things considering at this point until rafafans informed TTW that Forbes conspiring against Nadal hiding his real earnings
Djokovic isn't less marketable than Nadal AT ALL. For all the years they were on tour together most years Djokovic won more prize money as well as more off court money.
 

RoddickAce

Hall of Fame

Using Forbes themselves as the source, seems Fed earned $95.1M on a LTM basis up to May 2023 having played 1 competitive match? His off court earnings of 95M is 2.5x Djoko's combined on court and off court earnings, and 3.8x Djoko's off court earnings.
 

octobrina10

Talk Tennis Guru
Honestly Nadal being lower than Raducanu seems ample of proof it's Djokovic is not in fact much less marketable than Federer and Nadal both.
Forbes’ data don’t give a full picture of Rafa’s earnings from sponsorships. Besides having personal sponsorship deals, Rafa is being sponsored via his academy. The academy has 15+ sponsors. He is the sole owner his academy, it means that the academy’s sponsors are actually his sponsors.

The academy's sponsors are at the bottom of the 1st page:
 

LaVie en Rose

Hall of Fame

Using Forbes themselves as the source, seems Fed earned $95.1M on a LTM basis up to May 2023 having played 1 competitive match? His off court earnings of 95M is 2.5x Djoko's combined on court and off court earnings, and 3.8x Djoko's off court earnings.
Being sponsored by Credit Suisse that has such notoriously bad reputation in business world,must be paid a lot.No?
 

xFedal

Legend
Djokovic will defintely be surpassed by Alcaraz next year 2024, but I predict Alcaraz might surpass Novak this year in earnings if he wins the USO Final which i think he will.
 

octobrina10

Talk Tennis Guru
Honestly this list doesn’t make sense and without an actual breakdown it all just seems like made up figures being pulled from nowhere.

As soon as I saw this below comment under Nadal I knew it was all a joke


“Tennis’ sponsorship system—in which apparel sponsors like Nike and racket sponsors like Babolat typically reduce their rates for players who fall in the rankings or miss big tournaments with injuries—means Nadal is likely earning considerably less this year than in 2022.”



So you’re telling me Forbes can’t even verify and is instead using words like by “typically” and “likely means”. How about doing some actual research Forbes?
Also, Forbes writes: “He (Rafa) recently began a partnership with Subway, appearing in ads alongside NBA star Stephen Curry, and in January, he invested in the E1 Series, a new electric raceboat league.”

What amazes me is that investing in the E1 Series is Rafa’s only investment Forbes has heard of. o_O
 

LaVie en Rose

Hall of Fame
What I appreciate here is that Djokovic is quite selective signing sponsorship deals ,he doesn’t need zillion companies nor he needs to record ads half naked to try to seduce targeted groups ,just few selected sponsorships are more than enough
 

dr325i

G.O.A.T.
Forbes’ data don’t give a full picture of Rafa’s earnings from sponsorships. Besides having personal sponsorship deals, Rafa is being sponsored via his academy. The academy has 15+ sponsors. He is the sole owner his academy, it means that the academy’s sponsors are actually his sponsors.

The academy's sponsors are at the bottom of the 1st page:
So, Rafa is playing tax tricks. Nice!
 

Razer

Legend
Forbes’ data don’t give a full picture of Rafa’s earnings from sponsorships. Besides having personal sponsorship deals, Rafa is being sponsored via his academy. The academy has 15+ sponsors. He is the sole owner his academy, it means that the academy’s sponsors are actually his sponsors.

The academy's sponsors are at the bottom of the 1st page:

Rafa is below Novak in earnings, has always been for most of the last decade.
 

TMF

Talk Tennis Guru

Every year, Forbes publishes a list of the highest-earning athletes, including tennis players. For a long time, Roger Federer was at the head of the highest-earning tennis player, after his retirement last year, Novak Djokovic took over the position of the highest-earning tennis player. The latter dominates not only earnings from tennis tournaments, but also from sponsorship contracts. The measurement was carried out in the period from September 2022 to August 2023:

Tennis playerTotal earnings ($M)On court ($M) Off court ($M)
1.Novak Djokovic38.413.425
2.Carlos Alcaraz31.411.420
3.Iga Swiatek22.48.414
4.Daniil Medvedev20.17.113
5.Rafael Nadal15.51.514
6.Emma Raducanu15.30.315
7.Coco Gauff15.23.212
8.Casper Ruud14.46.48
9.Naomi Osaka12.10.112
10.Jessica Pegula10.94.96
Only 38.4 million total ?

Federer almost triple that figure

 

octobrina10

Talk Tennis Guru
Just reminding you that Nadal is only as popular as Novak, makes less money than Novak and both of them are FAR BEHIND FEDERER in earnings and popularity.
Hi, Fed devotee & Djoko fanatic. You replied to my post about sponsors of Rafa's academy.
 

RaulRamirez

Legend
I can't say that I've ever been all that interested in such lists. One takeway, though: 5 men and 5 women in the Top 10.
.
 

jm1980

Talk Tennis Guru
Honestly Nadal being lower than Raducanu seems ample of proof it's Djokovic is not in fact much less marketable than Federer and Nadal both.
Nadal and Djokovic's sponsorship earnings are directly correlated to their performance on court

This is why I laugh when certain posters on this forum act like Nadal is anywhere close to Federer when it comes to popularity. He is marginally ahead of Djokovic and not even on the same planet as Fed in that regard
 

Incognito

Legend
Honestly this list doesn’t make sense and without an actual breakdown it all just seems like made up figures being pulled from nowhere.

As soon as I saw this below comment under Nadal I knew it was all a joke


“Tennis’ sponsorship system—in which apparel sponsors like Nike and racket sponsors like Babolat typically reduce their rates for players who fall in the rankings or miss big tournaments with injuries—means Nadal is likely earning considerably less this year than in 2022.”



So you’re telling me Forbes can’t even verify and is instead using words like by “typically” and “likely means”. How about doing some actual research Forbes?
Nike alone pays Rafa 10 million a year since 2008 If Im not mistaken.
 
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