Fritz signs with BOSS
- Thread starter Babolast
- Start date
longtimelurker
Professional
Heard about this last week from hashtagtennis. Apparently HB have more coming.
vsbabolat
G.O.A.T.
Nike Shoes and clothes are complete garbage
Break To Win
Semi-Pro
Boss is investing well in Tennis.
Berrettini, now Fritz and two other young German women.
Berrettini, now Fritz and two other young German women.
Purestriker
Legend
I think Matteo is recognized in the states, he just has not been on the court in quite a while.
Or more likely they're trying to kill some or most of retail channel performance wear, only to resurface 2y later with most of tennis stuff on their webshop only, with 4x margins and somewhat better quality. Or something similar. They'll try and try until they find a way. And then other brands will slowly follow
Every piece they sell directly is way more profitable to Nike, and others, investing in retail channels lines is just not interesting anymore. Sportswear/fashion sold directly is hugely more profitable, and all brands are trying to bring actual performance wear to direct sales. So they'll likely try to kill it all via thousand micro cuts, until only cheap stuff remains in retail channels, and all the good stuff becomes available via direct sale only
Babolast
Legend
With Alcaraz, Sinner, Rune, Osaka etc Nike are not going ANYWHERE.
gino
Legend
i dont think anyone doubts they'll continue to invest in a few key stars, but the days of guys like Ryan Sweeting or Amer Delic rocking nike head to toe feel gone
Babolast
Legend
100%.
CHillTennis
Hall of Fame
My days of rocking it head to toe are gone to.
Although, I'll gladly retract that statement if they will retro the 1991 Agassi US Open collection.
gino
Legend
Still with white vp1, sounds about right
Rosstour
G.O.A.T.
lol you think they are "losing" big names
Nike dumps athletes, not the other way round. They dumped Fed and they dumped Tiger too. It sucks but that's how they roll.
Rosstour
G.O.A.T.
They are cutting back for sure. Dumping Tiger was a big move and IMO not the smartest but what do I know.
This has been going on a while. They used to make their own golf clubs, that's been done for 5-6 years now right?
They also announced 1500 layoffs so this is going on across the board. It isn't just that they hate tennis
MeatTornado
Talk Tennis Guru
They did try to re-sign Fed, it was just that Uniqlo was willing to throw stupid money at a soon to be retired player.
gino
Legend
Been out of golf gear since 2016 - two major players (Koepka and Finau) still using a Nike club. It’s a shame, the hard goods are great. I love my court tech bag and matching duffel. What a shame where the company has ended up
Rosstour
G.O.A.T.
F golf, that sport can stop existing tomorrow and I'd be fine.
Yeah the Nike bags were great. Those Court Tech 1s go for big $$.
But their clothes from 2015-23 have been just incredible. They feel and hang so much differently than other manus. And their designs age better.
gino
Legend
Bill Lobsalot
Hall of Fame
Good for Taylor. Nike clothing is ugly and really bad fitting, especially on Fritz.
brinkeguthrie
Hall of Fame
so why isn't his "Wilson Girl" a "Boss Girl?"
Curtennis
Hall of Fame
How many slams does someone who’s better than “less successful” win in the last year?
Bill Lobsalot
Hall of Fame
He's wearing BOSS tonight at Indian Wells Tie Break Tens. They look and fit great on him. That Nike stuff looks awful on all the men pros.
Rosstour
G.O.A.T.
Alcaraz has more slams and time at #1. I said less successful, not worse
InsuranceMan
Hall of Fame
Not those Boston Celtics though. Those are classy guys, they play the game the right way
Passingshot78
Rookie
Rune all black outfits are only good by Nike imo.
Garin looked great in Nike too but he left to Adidas
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Babolast
Legend
Never going to happen.
innoVAShaun
G.O.A.T.
innoVAShaun
G.O.A.T.
innoVAShaun
G.O.A.T.
innoVAShaun
G.O.A.T.
Still listed as BOSS x Berretini shirts on the Hugo Boss website.
innoVAShaun
G.O.A.T.
dr. godmode
Hall of Fame
I see this as the exact Boss vibe. In the wild, I've never seen anyone wearing Boss that made me think "that guy looks calm, reserved, educated and classy," it's literally just AMG up-badging dudes wearing 3 pounds of cologne with a shirt that says BOSS as large as possible.
LOL, entirely accurate point. I guess I still nostalgically, eroneously associate the brand with the more staid Hugo Boss stuff. Plus, the whole frat bro thing annoys the hell out of me. Funny aside: I was taking a break from work and listening to your bit with Tennisnerd when I got the board notification about your comment. You're everywhere, man.
teachingprotx
Legend
All Nike would have to do is ….
1. Take who ever is head designer for Nike tennis apparell and fire them asap .
Step 2. Take who ever is head designer for the golf and soccer departments for Nike and merge their position into one and hire them as the new Nike tennis apparell design director.
1. Take who ever is head designer for Nike tennis apparell and fire them asap .
Step 2. Take who ever is head designer for the golf and soccer departments for Nike and merge their position into one and hire them as the new Nike tennis apparell design director.
