ManuGinobili
Hall of Fame
A marketing campaign for a new line of products is all about creating the hype. How do you think Dunlop is doing so far with its Biomimetic?
Started off with the swoop of the hottest free agents on the market, Davydenko and Verdasco. They also created a mystic vibe with statements like "Davydenko is testing Dunlop technology" or Verdasco playing a blacked out stick.
Dunlop then slowly leaked information out through various venues: facebook, twitter, rep and, I think most clever, pictures of common guys holding a 300Tour.
Final products of this campaign (so far)
Catalog
http://dunlopcatalog.com/Tennis.aspx
Promo video
http://www.youtube.com/watch?v=SS6v4CdZ7kc
Started off with the swoop of the hottest free agents on the market, Davydenko and Verdasco. They also created a mystic vibe with statements like "Davydenko is testing Dunlop technology" or Verdasco playing a blacked out stick.
Dunlop then slowly leaked information out through various venues: facebook, twitter, rep and, I think most clever, pictures of common guys holding a 300Tour.
Final products of this campaign (so far)
Catalog
http://dunlopcatalog.com/Tennis.aspx
Promo video
http://www.youtube.com/watch?v=SS6v4CdZ7kc