Sorry to get anyones hopes up. Happy Hour right now is currently on hold. Will let you know if you anything changes.
Brittany, TW
Just spitballing here
I’m in the hospitality and retail industry. Happy hours are such a slippery slope because people start devaluing your brand, or train themselves to only buy on hh days. Then there’s the consumers like me who doesn’t see it as happy hour, but all other hours as premium hours which discourages me.
I do not like high-low pricing. Personally, I like the Sam Walton idea of everyday low prices and when supplier deals arise pass them onto the customer.
“Y’all have any specials”
-everything’s special
“No, anything that’s cheaper today than other days”
-I don’t sell cheap goods, sir.
“Whats on sale?”
-everything, sir, is for sale (Me the other day to someone trying to haggle a dollar off a beer)
There are some consumers who are entranced by the “savings.” Then there’s me and other cynical consumers who views this as a discount retailer tactic.
Dismiss these individuals as customers who do not see the full value of your product.
If anything, TW, and their Houston competitor, are saturated with sales. When everything is on sale, nothing is. Maybe there are too many brands trying to get rid of their old stock? Until these obscure rackets are price ≈$75 then there’s nothing happy about the deal. Rebates are a pretty good tactic, get a $35 tw card with the purchase of a reel of Razor Code, for example.
Maybe retailers should start ordering less stock to force the manufacturers to be more selective on what they produce so 3/4 of the catalog doesn’t have to be “on sale” to trigger some consumer reaction. Instead of carrying every product, only carry the best or really narrow down on your target audience and focus on delivering what they want.
With sales, I try to think in complements. If I want to sell more drink, I put a sale on food. When I want people to order more food, I put a sale on drinks.
“Brunch special: 1 complementary champagne or mimosa per adult”
Monday wing special- AYCE $15. I don’t make money on the wings, the goal is to break even because most people don’t eat $15 dollars worth. But that draws them in and drink sales go up, our highest margin items.
Good luck to you all!