25-TENNIS
Semi-Pro
"Laver Cup organizers announced today that HEAD, a leading racquet and ball manufacturer, has signed a multi-year deal to become a global sponsor of the event starting with this year’s edition to be held at the iconic TD Garden in Boston from September 24-26, 2021.
HEAD Tennis, a global provider of premium, high-performance equipment and apparel, will become the Official Tennis Ball, Racquet, String, Stringer and Racquet Bag of the Laver Cup.
Since its launch in the late 1960s, when HEAD founder Howard Head first introduced the aluminium tennis racquet, the division’s key products have attained leading market positions based on sales and reputation with many of the world’s top players competing with HEAD racquets.
In one of a number of new exciting initiatives HEAD will work closely with the Laver Cup team to design a special edition Laver Cup branded racquet and bag that will be sold in the lead up to and during the Laver Cup."
Isn't this a bit strange, since Federer's team organizes the event?
HEAD Tennis, a global provider of premium, high-performance equipment and apparel, will become the Official Tennis Ball, Racquet, String, Stringer and Racquet Bag of the Laver Cup.
Since its launch in the late 1960s, when HEAD founder Howard Head first introduced the aluminium tennis racquet, the division’s key products have attained leading market positions based on sales and reputation with many of the world’s top players competing with HEAD racquets.
In one of a number of new exciting initiatives HEAD will work closely with the Laver Cup team to design a special edition Laver Cup branded racquet and bag that will be sold in the lead up to and during the Laver Cup."
Isn't this a bit strange, since Federer's team organizes the event?