I agree a lot
I had an opportunity to play around 40 minutes with Boom Pro because stringjob for my Extreme Tour was late. I could compare the two closely. It's really nice to play relaxed rallies: forgiving, a lot of power, easy to play deep. Spin is OK, typical what you'd expect from 98 sq in and 16/19 pattern. It is dampened but I don't mind it. It somehow swings and feels similar to new VCore Pro 97 but I can't precisely tell why.
In match play the "identity crisis" shows up

I don't know if it was strings (no idea about strings or tension on the racquet) or racquet but I also felt that the stringbed response is erratic sometimes when I wanted to hit as hard as I can. Once a while ball flies long and I don't know why. Also the directional control was kind of meh. If they sacrificed so much control why not give even more power and do it a 100 sq in? Head tried to do a strech between VCore Pro 97 and a Pure Strike and in the end I don't think it's going to work for a fit, advanced player. If you like more control, you get a VCore Pro 97 or a Blade or a Gravity. If you like power, you get an Ezone 98 Tour or a Tecnifibre RS or a Pure Strike or a Speed MP, whatever you like. If you like more spin, you get an Extreme Tour or a VCore. It's not a bad racquet but an advanced player will look for a certain racquet, focused on one or two traits. Boom Pro kind of sits in the middle too much.
After I switched to Extreme Tour (and mine is a bit heavier and has 5 - 10 points higher SW) I immediately felt similar power but with more control, more consistent response from the stringbed, more spin, it was easier to direct the ball.
I guess one kind of players that would enjoy Boom Pro are 55+ advanced players that played with a 90 - 95 sq in racquets with 340+ swingweight and want to find something easier to play. A lot of them won't admit that they need an easy 100 sq in racuqet ("I won't play with a frying pan!") so a 98 sq in and 330 SW that gives this easy power for mediocre swing speed - Boom Pro looks like a "reasonable" departure. It plays well when you don't want to swing it fast, hit very hard. Looking from the target group perspective Head may find a lot of players like that in US.
At the same time I see why Boom MP might be selling like crazy. If they created an arm-friendly Pure Drive, it's a jackpot for any beginner/ intermediate player. With lead it would be a good, arm-friendly alternative to a Pure Drive for junior players too.