I was thinking about it as well. I think the overall concept is that it takes a lot of time to get a bigger impact with each release (crowded market). So with the 2 years cycle how much time you have until its not worth pushing the frame anymore?
And if you miss-time your marketing then the racquet could be discovered too late. (With update around the corner)
Let’s take Zverev’s case for example. He recently switched to Gravity Tour 100” 18x20 and its now discontinued by Head. It’s lost opportunity.
Of course life can be random and you cant predict things like that but still… marketing is in general playing with timing.
I am reviewing a lot of racquets lately and I still have plans to review „recently” released TF40, Extreme Pro AND Percept 97! And I am now looking at the upcoming ezones, tfights and whiteouts, pure drives…
Something will be later after the release. Lost opportunity. (For everybody to be honest)
Some racquets will be amazing for sure. Its quite easy to promote gear. Much harder to establish it.