No-one, including Lleyton, is always the perfect hitup partner...
I seem to remember when all the hewitt-tomic crap happened that something came out that mentioned that tomic was about to play someone who hit with a lot of spin, and that was the hit they were looking for.
Now, Hewitt's camp is renowned for being big on the entourage side, and Tomic's dad is renowned for being a tool, it's easy to see how this ended up messy. Add to that the Tomic is the cheeky Lion Cub trying to establish himself in the pack (with his dad propping him up no doubt), and yeah, situation explained.
It's the aussie summer, and brand Hewitt is just gearing up.
If you've never lived in aus for an aussie summer, you haven't seen "Brand Hewitt" in action. In their mini-way, Lleyton and Bec (try) and be our "Posh and Becs", and kinda succeed. Tennis is (mostly) aired on our free-to-air channel "7", and Bec was a massive soapie star on a Ch 7 show. Ch 7 laps this up, has found ways to adopt (pay) Hewitt too, and provides saturation coverage. Bec, and Lleyton and bec, are massive front-page-trash-magazine sellers too.
Why does Lleyton say something tactically provocative early in the "month of tennis"? It helps give ch 7 and the magazines some fodder. He'll probably be featured in their news now (more), and they might even find an excuse to interview him on the nightly current affairs horror shows. Same reason he pumps up his season hopes every year, to get the non-tennis crowd on board. And it works.
Brand Hewitt has a good PR machine.