How is the tour sustainable at the moment?

Bubcay

Professional
Seeing empty seats and halls in Astana and Metz makes me wonder how do those small tournaments (ATP 250s) retain financial viability? A few marketing dollars? Reserves? Does ATP help? Each worth 400000+ in prize money. Where does it come from when there is hardly any income?
 

Bubcay

Professional
I imagine a lot of that is revenue generated from sponsorships and advertisement revenue.
Those displays are certainly spinning non stop with advertising. I would expect the ticket revenue to be important factor too in normal times.
 

3loudboys

Legend
I think about the Premier League in the UK and whilst that is at a different scale funded by Sky, the principal of broadcasting rights being at a level that promotes growth in audiences and awareness for the sport would be very helpful. Its currently available on Amazon Prime but that in itself has a limited audience over here. Also, more promotions of events by the tournaments and the bigger named pro's would also assist in spreading awareness - and such increased awareness would have a positive commerical knock on down the line.
 

dkmura

Rookie
Seeing empty seats and halls in Astana and Metz makes me wonder how do those small tournaments (ATP 250s) retain financial viability? A few marketing dollars? Reserves? Does ATP help? Each worth 400000+ in prize money. Where does it come from when there is hardly any income?
Beyond commercial sponsorships, there's also the possibility of local or national grants to highlight their respective areas and attract tourism. But I agree, the lack of much ticket revenue must be concerning.
 

Milanez82

Hall of Fame
Think most of them struggle.
Main issue is general lack of top players which is the fault of ATP.
Masters used to have decent fields but never slam worthy, and ever since they became mandatory smaller tournaments have been at disadvantage big time. You hardly have a top 10 player in a 250 or more then 2-3 top 10 players in a 500 tournament and even then tournaments have to pay up front these players to show up. For example Zverev was paid 700 000 to show up at Acapulco this year.
Think ATP has to make it 2 mandatory appearances at a 250 level for top 30 players to promote the sport at various venues.
Maybe these tournaments aren't interesting to watch on TV but for those living nearby, they sure would draw more fans on site.
 

Milehigh5280

Professional
I wonder the same thing about baseball.
Baseball was my first thought when reading the OP. You go to a midseason day game and half the stadium is empty, yet players are making more than ever. I don't know much about the economics of sports, but I guess as long as the tv and advertisement money keeps coming in then things are fine. I'm guessing the same applies to tennis
 

Wurm

Semi-Pro
Seeing empty seats and halls in Astana and Metz makes me wonder how do those small tournaments (ATP 250s) retain financial viability? A few marketing dollars? Reserves? Does ATP help? Each worth 400000+ in prize money. Where does it come from when there is hardly any income?
Tickets, TV/streaming deals, sponsorships and advertisements are where the money comes from and I would imagine appearance fees are way down right now.
 

Bubcay

Professional
Think most of them struggle.
Main issue is general lack of top players which is the fault of ATP.
Masters used to have decent fields but never slam worthy, and ever since they became mandatory smaller tournaments have been at disadvantage big time. You hardly have a top 10 player in a 250 or more then 2-3 top 10 players in a 500 tournament and even then tournaments have to pay up front these players to show up. For example Zverev was paid 700 000 to show up at Acapulco this year.
Think ATP has to make it 2 mandatory appearances at a 250 level for top 30 players to promote the sport at various venues.
Maybe these tournaments aren't interesting to watch on TV but for those living nearby, they sure would draw more fans on site.
Yes, plenty of players ranked 30 and up, but no real stars. COVID rules don't help either. It's understandable, but it has been like this for almost 2 years now. Hope things improve quickly as playing without audience must be weird for the players too.
 

goldengate14

Semi-Pro
Seeing empty seats and halls in Astana and Metz makes me wonder how do those small tournaments (ATP 250s) retain financial viability? A few marketing dollars? Reserves? Does ATP help? Each worth 400000+ in prize money. Where does it come from when there is hardly any income?
It is a disaster waiting to happen. The ATP is in dire straits and needs root and branch change. Sadly too many self interested parties are killing the sport.
 
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