In 2016 Rafa Nadal + Nike = NO MORE!

Babolast

Legend
Take it for what it's worth but I have been told Rafael Nadal will be a Joma player come January 1st 2016. Huge money from the Spanish outfitter in a deal that will make Rafa Nadal the face of the company.

I still am not convinced but I have been told by two separate people "in the know" I guess we will find out in the coming months.
 

West Coast Ace

G.O.A.T.
Shocking.... until you start to think about it. Maybe Nike has finally figured out that Nadal just doesn't get them the bang for the buck - he's not playing enough to do the 'human billboard' duties they signed him for. And not making it to the later rounds of the majors.

Of course some blame could land at their doorstep - his brand seems to have lost some followers when it was softened - e.g. no more sleeveless and more conservative designs. Not to mention their pricing - $165 for LBs?

Could Joma afford him? Who knows? They could be taking a risk that it will expand their brand to other countries.
 

West Coast Ace

G.O.A.T.
How much is Nadal's contract with nike? Do you really think that Joma can top it?
Maybe Nike isn't even making an offer? If they think his marketing potential is gone...

I would think that Nadal's team would be shopping him around - and maybe they are and the team is just leaking this Joma deal to get others to sweeten theirs.
 

Babolast

Legend
Shocking.... until you start to think about it. Maybe Nike has finally figured out that Nadal just doesn't get them the bang for the buck - he's not playing enough to do the 'human billboard' duties they signed him for. And not making it to the later rounds of the majors.

Of course some blame could land at their doorstep - his brand seems to have lost some followers when it was softened - e.g. no more sleeveless and more conservative designs. Not to mention their pricing - $165 for LBs?

Could Joma afford him? Who knows? They could be taking a risk that it will expand their brand to other countries.
You hit the nail on the head. Great post.
 

kimguroo

Legend
I thought nadal signed new Nike contract in 2008 and it was the 10 year deal:confused:

If nadal signs with joma, they should pay him more than Nike. Probably It might be over 10 mil per a year... I don't think Joma can afford that much money to Nadal.
 

kimguroo

Legend
How much is Nadal's contract with nike? Do you really think that Joma can top it?
In 2008, nadal signed 10 year deal. Estimated 10mil per a year but payment structure might be different (For example 1-2 years- 7mil, 3-4 years-8mil, 5-6 years-9mil, 7-8 years-10mil, 9-10 years-11mil).

It might be very tough to match Nike's contract and not sure Joma can cash in selling nadal's line.
 

Babolast

Legend
In 2008, nadal signed 10 year deal. Estimated 10mil per a year but payment structure might be different (For example 1-2 years- 7mil, 3-4 years-8mil, 5-6 years-9mil, 7-8 years-10mil, 9-10 years-11mil).

It might be very tough to match Nike's contract and not sure Joma can cash in selling nadal's line.
Joma is quite big in Spain and a lot of Spanish football teams are sponsored by Joma. Feliciano Lopez was with Joma a few years back. I quite like what Joma offers.
 

kimguroo

Legend
Joma is quite big in Spain and a lot of Spanish football teams are sponsored by Joma.
That does not mean Joma can afford over $10mils per a year and make 10mil profits selling tennis lines.

If Joma pays that much money, we might see another bad contract similar to ND contract with ST.

Since Nadal heads to end of his career, 3 year contract with minimum 5mils and max 8 mils per a year might be reasonable but Probably Nadal wants more.
 

Babolast

Legend
That does not mean Joma can afford over $10mils per a year and make 10mil profits selling tennis lines.

If Joma pays that much money, we might see another bad contract similar to ND contract with ST.

Since Nadal heads to end of his career, 3 year contract with minimum 5mils and max 8 mils per a year might be reasonable but Probably Nadal wants more.
I don't see how Joma but profit from the deal but I kbow one thing for sure and that is the brand is about to get MAJOR exposure.
 

West Coast Ace

G.O.A.T.
Perhaps but those kind of contracts have all kind of special clauses.
That's what I'm thinking. Minimum number of tournaments, results, who knows?

If Joma pays that much money, we might see another bad contract similar to ND contract with ST.
I was thinking this also. Nadal makes another amazing recovery in '16 and Joma can't deliver on the results laden deal. Nadal gets a buyout and goes back on the free agent market.
 

LapsedNoob

Professional
That does not mean Joma can afford over $10mils per a year and make 10mil profits selling tennis lines.

If Joma pays that much money, we might see another bad contract similar to ND contract with ST.

Since Nadal heads to end of his career, 3 year contract with minimum 5mils and max 8 mils per a year might be reasonable but Probably Nadal wants more.
It is possible Joma doesn't have to top $10 Million. It is possible Nike doesn't want to pay him all or any of that anymore.
 

gino

Hall of Fame
Take it for what it's worth but I have been told Rafael Nadal will be a Joma player come January 1st 2016. Huge money from the Spanish outfitter in a deal that will make Rafa Nadal the face of the company.

I still am not convinced but I have been told by two separate people "in the know" I guess we will find out in the coming months.
WOW. I envisioned Rafa being a legacy guy with Nike. Somewhat similar to what Nike has done with Jordan, plans to do with Federer, and has done with many other athletes (Scottie Pippen, Derek Jeter, Eric Koston, etc etc).

Who is Nike left with when Fed taps out? Grigor, Nick, and Borna?!!?!?!? Tomic and Kokkinakis are just low profile endorsements, I don't put them in the potential category of signature athletes like Grigor and Nick..... Sad work from the leader in tennis apparel/footwear
 

augustobt

Legend
Nadal is a tennis player that is admired by many people all around the world. Nike is a global brand, Joma can't barely provide enough visibility in their country! hahahahaha
 

Bartelby

Bionic Poster
Sampras and Agassi barely register as global brands now they're retired, but Nadal in Spain will keep brand value.
 

augustobt

Legend
They let Berdych go to HM a couple years ago.
H&M offered top money for Berdych. He also serve as a model for many of the company's campaigns.

There's a clear difference in clothing brands like Uniqlo and H&M offering money for some of the top players in the world than Joma - a C company that has it main gains on athletic apparel.

And just for clarify, I think that they designs are exciting sometimes and their quality is very good. But they aren't the brand to sponsor a global figure like Nadal, in my opinion.
 

BreakPoint

Bionic Poster
He said one of them, and if you can't see that Nadal is one of their top players, then you are truly delusional. :lol:
Berdych was ranked much higher than Nadal is now when Nike dropped him. If you're not in the Top 4, Nike won't pay up to keep you.
 

THE FIGHTER

Hall of Fame
This smell's like another faulty prediction thread.

i hope it comes true though, because Joma grouped with Kia, Pokerstars, and Richard Mille will make a hilariously varied endorsement portfolio.
 

Al Czervik

Hall of Fame
My bet is that even if it happens for apparel, Rafa still wears a Nike shoe like Berdych. I can't see him switching footwear with all of his knee and foot issues. I know Joma could build him a last like Nike, but some of these upstart companies lag behind in footwear. There was a lot of talk about how Under Armour had problems with its early footwear.
 

Sander001

Hall of Fame
H&M offered top money for Berdych. He also serve as a model for many of the company's campaigns.

There's a clear difference in clothing brands like Uniqlo and H&M offering money for some of the top players in the world than Joma - a C company that has it main gains on athletic apparel.

And just for clarify, I think that they designs are exciting sometimes and their quality is very good. But they aren't the brand to sponsor a global figure like Nadal, in my opinion.
After reading the Joma Wikipedia page, you seem to be very wrong. Their sponsorships spread 4 continents, 70 countries and a dozen different sports. Maybe I'm misunderstanding what you're saying?
 

augustobt

Legend
After reading the Joma Wikipedia page, you seem to be very wrong. Their sponsorships spread 4 continents, 70 countries and a dozen different sports. Maybe I'm misunderstanding what you're saying?
Yes, you are.

They sponsor a lot of teams, players, but none of them are big/stars as Nadal is. I mean, their biggest contract actually is the Romania National Football Team after being dropped by adidas, if i'm not wrong.

We aren't in the 70's anymore, so being in 4 continents is not such a hard task for any apparel brand, specially when you have the production facilities based in Asia.

Anyway, Joma is a decent brand. But I don't think they can put on a multi-millionaire deal on Nadal and return that investment in profit.
 
beware
the "I have been told" posts. Who exactly told the OP lol.

As mentioned Rafa has at least 3 more years until his Nike contract expires.

Fed and Rafa ARE the face of Nike Tennis (Serena/Maria on the women's side)
 

Smasher08

Legend
Maybe Nadal is buying into the company or being given a stake in it?
Why not? Nads is clearly at the tail end of his career and his value post-retirement drops precipitously. With a Spanish brand like Joma he'd continue to be a huge draw well after he performs his final on-court pick.

There's probably no way Joma can compete with Nike dollar for dollar in the short term, but as a comparably smaller company they could presumably offer him other incentives, including percentages of revenues or shares.

Realistically, Nads' next deal will take him beyond retirement, so his vision will be much longer-term.

From that perspective, Joma might be a much better fit.

i hope it comes true though, because Joma grouped with Kia, Pokerstars, and Richard Mille will make a hilariously varied endorsement portfolio.
Heh! Great poast!
 

Bendex

Professional
That does not mean Joma can afford over $10mils per a year and make 10mil profits selling tennis lines.

If Joma pays that much money, we might see another bad contract similar to ND contract with ST.

Since Nadal heads to end of his career, 3 year contract with minimum 5mils and max 8 mils per a year might be reasonable but Probably Nadal wants more.
$10m isn't that much in the business world. For a brand looking to expand into many markets at once, that would be a small price to pay.
 

kutafon

New User
beware
the "I have been told" posts. Who exactly told the OP lol.

As mentioned Rafa has at least 3 more years until his Nike contract expires.

Fed and Rafa ARE the face of Nike Tennis (Serena/Maria on the women's side)
not like Babolast is looking for attention, he was right about Murray switching to UA

He won't reveal his sources, so there was no other way for him to word what he has heard.
 

THE FIGHTER

Hall of Fame
Berdych was ranked much higher than Nadal is now when Nike dropped him. If you're not in the Top 4, Nike won't pay up to keep you.
Andre Agassi is unranked and is still more marketable than berdych. look at sampras, agassi, and mcenroe. Both McEnroe and Agassi still have notable endorsements, despite Sampras being ranked higher in the GOAT discussion. Sampras is the better player, but less marketable.

Even if nadal and Federer fall out of the top 20 and retire, they will be much easier and effective to market than a player like berdych, ferrer, tsonga etc.
 

JoshT

Semi-Pro
I hatet this, love the Nike Rafa lines, have never like ANYTHING Joma has put out. It would be a shame.

See Murray with UA, boring and lifeless clothing.
 
Take it what it's worth but I have been told that Nike has been visiting several Nike-sponsored young tennis prodigies during their junior matches and Nike wasn't happy to see them picking their butts. Hence Nadal out of the picture.
 

Smasher08

Legend
Nike must not want to have Djokovic. If they did, I don't think Uniqlo could outbid them.
To be fair, Djokovic is involved with clothing beyond their tennis range. It helps Djok broaden his personal brand beyond the tennis world.

I'm not sure Nike could match that.
 
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