In case you were wondering whether Raducanu or Djokovic was the bigger US Open story...

dtl_lover

Rookie
Lack of top level American men tennis players has affected men's tennis popularity (and also tennis) in last decade in US imo. I am hoping that the next gen American players like Brooksby, Korda can compete at the top in future. US sports market has already been extremely saturated with 4 team sports (+ European soccer). So, for individual sports to continually thrive, it's always important to have some local American stars (outside likes of Federer, Nadal etc). WTA has always had atleast couple of American players competing at the top which hasn't been the case for ATP in last decade.
 

dtl_lover

Rookie
If I am not wrong, Murray's 2012 WB final peaked at 20 million viewers in UK.
This doesn't involve Amazon Prime viewership who is the main broadcaster in UK...this is only Channel4 viewership which only obtained rights of final on morning of the final. Apparently, they paid some 7 figure amount to Prime to broadcast the final alongside them. So, actually viewership is likely higher than this
 

Rosstour

Legend
I think many tennis fans are sick of the same players over and over again on the woman’s WTA. The men’s game is much different! There is alway new blood coming in and current ATP stars-players in intriguing matches. Until the U.S. Open the U.S. tennis channels had to over hype the matches and if it involve an U.S. player they just go overboard to promote that player. There were no so called big name stars: Serena/Venus, Jennifer Brady, etc… but it had the highest ratings even with Thursday night .Bucs vs. Cowboys game on!
Uh, what?

The big complaint about the women's tour is that the players aren't consistent.
 

NoleFam

Talk Tennis Guru
Djokovic had the 3 highest rated matches in the US before the final which included his match with Berrettini and the one with Zverev, which was over 1.7 million which is a big number for a SF when neither were American. He went up against the NFL on Sunday, the most popular sport in the US, which is the only reason the women's final was rated higher, but nevertheless, that is still good news for the WTA to pull great viewership.

 

Aussie Darcy

Bionic Poster
Djokovic had the 3 highest rated matches in the US before the final which included his match with Berrettini and the one with Zverev, which was over 1.7 million which is a big number for a SF when neither were American. He went up against the NFL on Sunday, the most popular sport in the US, which is the only reason the women's final was rated higher, but nevertheless, that is still good news for the WTA to pull great viewership.

2.4 million for the women's final is far bigger than 1.7 million for the men's SF, no? Especially for a Saturday night and up against College Football which is huge in the States. Or do you have more excuses to downplay the results? Everyone stays in on a Sunday while Saturday is usually the going out night as well and yet the women's USO final (which had no Americans (thought i'd point that out since you did for the men's SF)) smashed the men's SF and also the men's final.

Funny hey.
 
Nadal ?? Seriously haha

Comparing Federer with Nadal in terms of popularity ?? Lol

Federer is 10 tiers ahead of other tennis player in terms of popularity .....

Even , Djokovic makes more money than Nadal via endorsements always . Hahaha
And Federer makes the most via Endorsement .

You Hateful comments towards Djokovic proves that it was a Good Job by Djoker to stop Nadal at RG , Djokovic made sure Federer will always be ahead of Nadal if both end at 20 slams ..:D
I'm sorry to tell you, mate. But everywhere outside of China and Japan Nadal is way more popular than Djokovic. In the US there is no contest.

Use this as a popularity check at Arthur Ashe.

 

NoleFam

Talk Tennis Guru
2.4 million for the women's final is far bigger than 1.7 million for the men's SF, no? Especially for a Saturday night and up against College Football which is huge in the States. Or do you have more excuses to downplay the results? Everyone stays in on a Sunday while Saturday is usually the going out night as well and yet the women's USO final (which had no Americans (thought i'd point that out since you did for the men's SF)) smashed the men's SF and also the men's final.

Funny hey.
The only USO SF's in recent years that have reached 1.7 million or greater was Serena in 2018 and 2019, and Venus/Stephens in 2017, all Americans. No men's SF in the last 6 years has reached that. Trying to compare a SF and F on equal terms is ridiculous when the final almost always has higher ratings. Also, your reasoning that people stay in on Sunday and not Saturday is also ridiculous, considering Serena always gets higher ratings than men's finals when her matches are on a Saturday no matter if it's the big 3 or not, mainly because she draws more interest in America. Djokovic overall drew the most interest in America over the entire tournament, and it's not an excuse that his match clashed with the NFL and instead a fact.
 

Dolgopolov85

G.O.A.T.
Not sure how this is the WTA's fault that both ladies were from big nations? Doesn't that just show the failings on the men's side that no American, British or Canadian men are making slam finals? The men's final wasn't available for you for free because the broadcasters knew it wouldn't rate well so didn't bother paying and promoting it but knew the women's would be box office and it was. It's like here in Australia, the Wimbledon final was hugely promoted as Barty was in the final, Djokovic/Berrettini final did not draw the same hype.
It is hardly a failure of the men's game that it is European. It is simply less convenient to market in Europe with languages differing from nation to nation. For marketers, a native English speaker is perfect. But that reflects not on the health of the sport but on how the game as an entertainment package is sold.
 

Dolgopolov85

G.O.A.T.
That doesn't make much sense because even in last few years, Women's finals, SFs have had better ratings than Men's Finals, SFs atleast in US market.


The women's game has more stories. The men's game hasn't had a new story since Big Four. As simple as that. People can debate 'quality' till the cows come home but viewers want to be surprised at least once in a while.
 

Defcon

Hall of Fame
Is this a surprise?? Emma made history something that will never be repeated.

She deserves to be the FAR bigger story and did something much harder.
 

lim

Semi-Pro
for the next few months until AO everyone will be back to being obsessed over whether novak will get 21...novak is tennis lol everyone else is just there for the ride
 

Aussie Darcy

Bionic Poster
for the next few months until AO everyone will be back to being obsessed over whether novak will get 21...novak is tennis lol everyone else is just there for the ride
Tell that to the millions more people watching the WTA over Djokovic. More people tuned in for the women's final than history being made for a CYGS. He ain't popular, accept it.
 

BGod

Legend
Sunday was Week 1 of NFL season (after the Thursday game). So there's that.................

Anywho, the other reason would be because the assumption was Novak was going to win routinely and therefore less drama.
 

Tshooter

G.O.A.T.
Possibly more valuable TV draw in the US for certain years for the semis/finals assuming revenue is based strictly on eyeballs.

Historically broadcast revenue is about the same percent of total USO revenue as ticket sales, approximately 35%. A cursory review of the primary and secondary ticket markets show significantly higher ticket prices and demand for men’s semis and finals than women’s, year after year — maybe all except 2001 women’s final. Without digging into all the revenue numbers in detail you can’t reliably reach conclusions about the relative value of each tour to the USO bottom line. In any case, it’s a combined event with equal pay.

I’m not surprised these two women outdrew Djoker and Meds for casual fans tuning in for some portion of the match on TV. The serious tennis fan would be interested in the CYGS. The casual fan doesn’t know what it is and doesn’t know who Meds is either. These two women were an easier sell. But on TV not at the box office.
 
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adil1972

Hall of Fame
forgive me for asking the most stupid question of this forum

did players earn ranking point for participation in Tokyo Olympics
 

zagor

Bionic Poster
The women's game has more stories. The men's game hasn't had a new story since Big Four. As simple as that. People can debate 'quality' till the cows come home but viewers want to be surprised at least once in a while.
Kinda, yeah. Imagine for example if the only star in NBA was 30 something Lebron. Old farts winning everything in sight is not good for the game, regardless of whether you're a fan or not.
 

celito

Semi-Pro
That was obviously going to draw a **** load of viewers.

But yeah, congrats on the WTA final toping the ATP in the US. The women's final obviously had a pretty compelling story to sell. But had the other two semi-finalists won, I bet the ratings would have probably been much lower in the US.
 

ScentOfDefeat

G.O.A.T.
I'd be careful analysing this as a net positive from a feminist perspective.
It seems quite obvious that, despite both finalists playing an excellent and surprising tournament, the fact a lot more people than usual watched this final may have more to do with the way two attractive, Western and multiethnic young women are sold/presented in the media and consumed by male viewership, than (primarily) with any sudden perceived excellence of the women's game.

Unfortunately, if the "story" was a 19 year-old unseeded Sakkari against an 18 year-old unseeded Sabalenka, I doubt we would see these numbers.
 

Sunny014

Legend
If it was Federer in place of Novak I am sure he would have beaten Raducanu ;)

Thats why Federer is still the GOAT even today and shall continue to be even if Novak sneaks up on him in stats next year

Brand Value is very important, you cannot be number 1 and chasing records without any hype/iconic status/stardom, thats means these records are not of much use.
 

zvelf

Hall of Fame
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Dolgopolov85

G.O.A.T.
I'd be careful analysing this as a net positive from a feminist perspective.
It seems quite obvious that, despite both finalists playing an excellent and surprising tournament, the fact a lot more people than usual watched this final may have more to do with the way two attractive, Western and multiethnic young women are sold/presented in the media and consumed by male viewership, than (primarily) with any sudden perceived excellence of the women's game.

Unfortunately, if the "story" was a 19 year-old unseeded Sakkari against an 18 year-old unseeded Sabalenka, I doubt we would see these numbers.
Would be interesting to see what were the ratings for the RG 2021 women's final. It was a very good match but I wonder how many watched it, given who were there (or rather, who weren't).
 

celito

Semi-Pro
Would be interesting to see what were the ratings for the RG 2021 women's final. It was a very good match but I wonder how many watched it, given who were there (or rather, who weren't).
In the US ...

"Barbora Krejcikova-Anastasia Pavlyuchenkova women’s final averaged just 954,000 on NBC Saturday morning — up 25% from an all-time low of 763,000 for Iga Świątek-Sofia Kenin last October, but down 8% from Ashleigh Barty-Markéta Vondroušová in ’19."

The men's final was about double that ...

"Sunday’s Novak Djokovic-Stefanos Tsitsipas French Open men’s final averaged 1.9 million viewers on NBC, up 19% from last year’s months-delayed October final (Rafael Nadal-Djokovic: 1.58M) and up 6% from the last time the final aired as scheduled in 2019 (Nadal-Dominic Thiem: 1.79M)."
 
Is this a surprise?? Emma made history something that will never be repeated.

She deserves to be the FAR bigger story and did something much harder.
Yeah, I agree with this. Djokovic has been there and done it. Casual viewers and non-tennis fans won't be as aware of the significance of what Djokovic was going for. Whereas two teenagers making the final, one of them a qualifier, is a big story the media can latch on to and generate interest. Either way, it was the best slam of the year and I adored every second of it.
 

Dolgopolov85

G.O.A.T.
In the US ...

"Barbora Krejcikova-Anastasia Pavlyuchenkova women’s final averaged just 954,000 on NBC Saturday morning — up 25% from an all-time low of 763,000 for Iga Świątek-Sofia Kenin last October, but down 8% from Ashleigh Barty-Markéta Vondroušová in ’19."

The men's final was about double that ...

"Sunday’s Novak Djokovic-Stefanos Tsitsipas French Open men’s final averaged 1.9 million viewers on NBC, up 19% from last year’s months-delayed October final (Rafael Nadal-Djokovic: 1.58M) and up 6% from the last time the final aired as scheduled in 2019 (Nadal-Dominic Thiem: 1.79M)."
Right. So take Fernandez -Raducanu out and make it a Sakkari -Sabalenka final and ratings would dip way down. Funny how parochial is this 'global village' - I mean it's not like tennis players have to recite lines in English. And Sabalenka /Sakkari speak English well enough.
 

Aabye5

Hall of Fame
Right. So take Fernandez -Raducanu out and make it a Sakkari -Sabalenka final and ratings would dip way down. Funny how parochial is this 'global village' - I mean it's not like tennis players have to recite lines in English. And Sabalenka /Sakkari speak English well enough.
There is also the time difference. I wonder if Sabalenka/Sakkari final would get a lot more viewers at the AO.
 

Dolgopolov85

G.O.A.T.
There is also the time difference. I wonder if Sabalenka/Sakkari final would get a lot more viewers at the AO.
Possibly but US has the biggest audience of a single market so it disproportionately affects who gets to be more popular. Only absolutely transcendental European stars like Borg, Graf, Federer or Nadal get popular in the US.
 
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