Good points. I think this is market driven. Let's consider two broad types of frames: REC FRAME Light, stiff, head heavy, and larger head. Advantages include more forgiveness on timing and swing path since those are easier to "cheat" if you're off. This broadens the market by making it easier to pick up tennis since you can easily knock the ball over the net, at least in the short term. PLAYERS FRAME Heavy, soft, head light, and smaller head. These demand better timing and a more consistent swing path which shrinks the market since it's harder to pick up tennis, at least in the short term. So the rec frame is better business. More people can "play tennis" in that they can more easily knock the ball over the net at the very least with little effort and skill. Over the long term these frames swap position when it comes to developing one's game. Those rec frame specs (light, large head) make the frame harder to control. Taking a big swing will send the ball who-knows-where. Players pick up bad habits and, whether the stiffer frame causes the TE, they will probably get it anyway since their attempts to develop their strokes are PUNISHED by the frame and they do stuff like break their swing. Meanwhile, the player frame rewards good form. Take a full, proper, clean swing with a control oriented frame and you'll be rewarded with a precise, powerful shot. Your timing and form will need to be better, but your developments efforts are rewarded rather than punished. Note that both frames can develop similar levels of power. For example, the soft and very heavy AG 4D 200 Tour is darn powerful. But its power is very precise with good form. There are rec frames just as powerful but their lack of precision makes them harder to wield with a full swing. You sort of need to make short, slow, tapping strokes, much like backyard badminton. Very bad for the arm. To be honest, I think I fall between these two extremes. I love heavier, softer, control oriented frames. But I also know that on my backhand my timing isn't quite right yet with high SW frames (350s). So I dialed back to the 330s and high 11oz range. Sort of a high-middle weight by modern standards. I tried the Rec Frame approach and hated it. When I tried to play like I'm "supposed to", the ball was uncontrollable and I was frustrated...and I had terrible TE from breaking my swing since a full swing sprayed balls all over the place. A SAD TREND, BUT GOOD BUSINESS So Babolat (and Wilson) figured this stuff out first and now Head and Dunlop and even Volkl to some degree are jumping on the bandwagon. Why sell a consumer good that addresses a smaller bit of the market? Sell stuff that lets more people buy your stuff even if that stuff inhibits their development. From what I've observed on the courts most people DON'T CARE. They're happy to be out there Sunday afternoon tapping/lobbing the ball over the net. And the middle aged male Nadal wannabes are happy to slam 10-20% of their shots in since it feels really good and looks impressive...and we humans are wired to ignore the 80% of the shots that miss! We TT members are a tiny, tiny minority. The VAAAST majority of rec players couldn't tell you what string they use or when they had their frame last strung. Even many (most?) higher level rec players don't care that much. Companies are wasting R&D money on players frames that such a tiny segment can appreciate. Think about this: even "tennis cities" such as Atlanta have trouble filling their top most rec league levels with players. The higher you go, the smaller the population, to the point that even in a place like ATL at upper REC levels you're traveling all across the metro area even for division level matches. But at the lower levels (eg 3.0-3.5) you can play your entire singles season in your neighborhood. And the vast majority of 3.0s/3.5s are simply NOT that into their frames and strings like we TT members. THAT'S the market these companies want. PREDICTION: All of these companies will converge on similar large, broad, rec-player oriented product lines while maintaining a small selection of player oriented frames. Over time, as the differences between these companies fade, you'll see consolidation since the market won't support so many undifferentiated companies and products. In 5-10 years you'll be down to about 2-3 really big companies offering very similar rec lines and a smaller pro line. Even the smaller, boutique operations such as Pacific will close or get absorbed since they won't have the market muscle to compete.