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As they have for the past eight years, Serena and Venus Williams will skip this week's BNP Paribas Open in Indian Wells, Calif. Despite new rules under which the sisters could be suspended for skipping one of the Sony Ericsson WTA Tour's mandatory events, organizers expect them to avoid such measures.
"I have every reason to believe they will meet their obligations," WTA spokesman Andrew Walker said.
Top-ranked Serena and No. 5 Venus have declined to play at Indian Wells since 2001, when Venus defaulted to Serena in the semifinals. The sisters said the negative crowd reaction that followed was racially tinged.
New rules that kicked in this year as part of the tour's new structure require that players who withdraw from one of the WTA's five mandatory events, including Indian Wells, face fines as well as a two-tournament ban unless they perform "in-market" promotional activities for the missed event. That obligation, which can be fulfilled within a 125-mile radius, can be met during the tournament or on one of three specified dates in the 51 weeks following the event.
Walker said the exact date had not been set but expected it to be settled soon. The activity and location have yet to be determined, he added.
To avoid suspension and other penalties, the sisters could make media appearances, do charity work, meet with potential advertisers and sponsors or help promote one of the WTA's marketing campaigns.
Failing to fulfill the obligation triggers fines of up to $75,000 and exclusion from tournaments. The sisters already have forfeited a piece of the bonus pool, which is money split between top players who play all four mandatory events, and they will get zero points for one of the 16 tournaments that count toward the rankings.
Indian Wells tournament director Steve Simon said Tuesday that he had consulted with the tour on alternative dates but does not expect the Williamses to perform any activities directly promoting his event. Nor does he anticipate they will do so in the Palm Springs/Coachella Valley area.
"Obviously, we'd love to see them here playing vs. doing promotional things for the tour at another date," Simon said.
Asked if he was satisfied with the penalties under the new rule, Simon said, "It's fair. There are some teeth in the rule. There are repercussions for any player, not just the Williams sisters."