I'm not going to bash all droids or anything, but I had the last latest and greatest HTC One last year, and I'd tread real carefully. They released my phone with some issues. No biggie, thats how it goes. Then they basically say that it will never get upgraded past ICS. Ok, that sucks. THEN they decide 6 months later - "hey let's release a new version of this phone that actually doesnt slow down randomly and suck battery down like a slurpee". total face slap to the people that purchased the first one. My opinion - avoid HTC until they prove themselves again. If I went droid (which I never will again), I'd go with the proven winner in samsung. the build quality is still plastic. People who say the iphone feels like a toy, I dont get. The iphone is the most solid of those 3 phones to me. Simply touch all 4 sides of all 3 phones. the iphone 5 has zero plastic..the HTC has a plastic backing and you can't even pull that battery out. But even though there are a ton of haters ..etc, I am still absolutely in love with this iphone 5. It just matters what you want. I feel like people who are more engineer and build oriented are droiders, and the more creative artistic types are Apple. Just my experience. I have delved down the same path in music, and it's PC vs Mac - a giant battle. I have gone PC to save $$$ every time, and I love it, but after I get to a mixdown and a client is asking me for stems w/in 2 hours and a I get a bluescreen of death...long story short, I have made a savings account for a macbook pro. Anyway, point being - I'd go w/ the S4 based on my past experience with HTC.