Is Tennis Magazine Going Under?

[BeaglesLoveTennis]

I saw this on Twitter today from TennisWire.com, wanted to see if anyone knew more than what the rumor says. TY

"Rumor: TENNIS Mag let go all but 2 staffers. Confirm under way. Perhaps relying on freelancers or skipping print altogether for tennis.com?"

 

[Sandwichman]

If this is true that stinks, I think that magazine is great. They're probably just switching over to online only.

 

[Tsonga#1fan]

I love TENNIS........I guess the days of print magazines such as TENNIS and WORLD TENNIS are long gone.

 

[sphinx780]

I have to admit, the content of the magazine has been shrinking for a few years now. I'm assuming a lot of this has to do with declining ad revenue that many magazines have been suffering from for the past several years.

I hope it's an unfounded rumor but I wouldn't at all be surprised if this ends up being true.

 

[sureshs]

It is a great magazine to read over lunch and dinner and then toss it into the waste basket.

 

[BeaglesLoveTennis]

The TennisWire Twitter says several e-mails sent to staffers there get auto-returns that they are no longer employed there. What a lousy way to go out, let them work through the US Open then pull the plug. Classless, if true.

 

[sureshs]

I guess I will not have the benefit of reading the "superb" racquet reviews and will have to rely on this forum.

 

[pc1]

I loved Tennis and World Tennis magazine. It's a shame.

Tennisweek was as good as any of them and it's been gone for a few years.

 

[BrooklynNY]

tennis.com doesnt even have writers anymore

They just link to Associates Press articles

 

[Grass_for_cows]

Magazines should've died a long time ago. Disposable poor writing and staid photos are cheaper and quicker to get online.

 

[Kevin T]

It is a great magazine to read over lunch and dinner and then toss it into the waste basket.

I think lunch would do. It's literally a 30 minute read. I was a subscriber for ~20 years but gave up in 2009. The mag hasn't been decent since the 90's and is a shell of what it was in the 80's. Chrissie's page made me want to barf. It was like reading a 4th grade essay.

 

[jms007]

Oh, nooooooo
where will get my information on when to call let in doubles

 

[LeftSHBH]

Man, it was great reading Tennis Mag while in the bathroom...

 

[max]

I still find books and magazines a much, much more accessible format. Less demanding to read, easy to sling around.

This said, the last issue I saw of Tennis (a while back) was pretty thin and insubstantial, physically and in terms of content.

 

[Rabbit]

I loved Tennis and World Tennis magazine. It's a shame.

Tennisweek was as good as any of them and it's been gone for a few years.

I'm with you. I remember subscribing to both. It's been a shame watching the absence of one and decline of the other in recent yearss. I think Tennis almost went under some years ago and Evert stepped in as the publisher in an attempt to save it.

Change isn't always good...

 

[joe sch]

The www is putting most all printed (hardcopy) media to pasture. Its a shame because lots of good writers survived partially on these contracts so good writing will go the way of the web

 

[ollinger]

Beagle
Letting go of staff after the US Open is "classless." How so?

 

[Dilettante]

The www is putting most all printed (hardcopy) media to pasture. Its a shame because lots of good writers survived partially on these contracts so good writing will go the way of the web

It's a shame. Some (not all, of course) printed media were a kind of warranty, you know not anyone could write there and you could expect a reasonable level of writing.

The WWW is a ****ing disaster information wise. Forums are fun, but anyone can have a blog/similar and you could waste hours googling to find three or four texts (if lucky) worth reading about a given subject. Google News, for example: look for tennis news and most of the articles could be better written by us. The level is usually appalling, even in well known webs. Some facts even are not present in the whole WWW or are drown into a swamp of misinformations, wrong data and urban legends.

So if Tennis Magazine goes under, even with a low level, it's just bad news.

 

[sureshs]

The sister site tennis.com is still offering subscriptions to Tennis magazine.

 

[Joe Pike]

Beagle
Letting go of staff after the US Open is "classless." How so?

Why couldn't they do it BEFORE the US Open?

 

[tangerine]

Good timing. My subscription ended a few months ago.

 

[sureshs]

The WWW is a ****ing disaster information wise.

Many have cautioned about this. The main fear is that readers can select only what viewpoints they want to see and this will lead to increased polarization and an inability to understand alternate viewpoints. It is already happening I fear. Previously, it used to be done by totalitarian governments by censoring the news. Now, people censor it themselves.

 

[Winky]

Everything that prints ink on wood pulp will be gone within the next decade or so. Not a big surprise.

 

[pound cat]

Tennis Magazine was great when it didn;t have so many ads and had great articles about individual players & pro tennis in general. I haven't bought it in years.

Good riddance.

 

[darrinbaker00]

Everything that prints ink on wood pulp will be gone within the next decade or so. Not a big surprise.

The omnipresent, omniscient "they" made the same prediction a decade ago, you know.

 

[Raiden]

Wasn't some people here proclaiming that Rafa killed tennis/RIP 2010 and so forth?

Maybe some of those were magazine insiders and therefore thought: tennis dead = Tennis Magazine dead

Anyways... perhaps they could have opted to change the magazine's profile. That means make it less sophisticated and more tabloidish, in order to attract a wider consumer bracket and thereby maintain the needed level of cash flow.

 

[snowpuppy]

Tennis magazine sucks. Check out magazines from Japan, which is leagues above any US publication. Printed on quality paper, fantastic pictures, great frame by frame tutorial and tips, not plagued by Ad's you hardly care about. I don't have to understand a word of japanese but it still feels nice to flip through it once in awhile.

With that said, it is still bad omen if we were to see Tennis magazine go under. It is the magazine that represents our sport regardless of the quality.

 

[sureshs]

Tennis magazine sucks. Check out magazines from Japan, which is leagues above any US publication. Printed on quality paper, fantastic pictures, great frame by frame tutorial and tips, not plagued by Ad's you hardly care about. I don't have to understand a word of japanese but it still feels nice to flip through it once in awhile.

With that said, it is still bad omen if we were to see Tennis magazine go under. It is the magazine that represents our sport regardless of the quality.

The mags publishing world is in bad shape now. It is not just tennis, it is every other field. I would not conclude anything about tennis from this. The cost of paying the writers, printing and mailing is just too much for the $1 a copy that readers are willing to pay. It has to be made up from ad revenue, which is moving more and more to where the action is: on the stationary and mobile Internet.

I stopped subscribing to newspapers a long time ago. I want to support them, but the practical problem I found was that if the vacation suspend feature does not work exactly as advertised or you forget, it leads to accumulation of papers outside the door, advertising to every potential burglar that you are not at home.

 

[BeaglesLoveTennis]

Beagle
Letting go of staff after the US Open is "classless." How so?

It's classless to let your staff bust their butts for your last big advertising and profitable push of the year, then render them unemployed 10 days later.

 

[scotus]

I prefer Inside Tennis.