Is Uniqlo doing the job Nike did for Federer's brand? Will Uniqlo be able to immortalize the Federer brand once he retires.

Elektra

Professional
When Fed cut ties with Nike and decided to sign with Uniqlo to Fed fans they believe it was Nike's loss and not Federer. Nike is a brand that has been years before Fed and is the legacy apparel brand for people in deciding their sportswear. Nike has played a role in immortalizing athletes and has been the master in branding them to become an extension of Nike and making them symbolic figures for the brand. When people think of Nike they will think of Michael Jordan and now Lebron James. Nike has been saying for the last 5 years that they plan to downgrade their tennis division due to decline in sales and possibly that tennis apparel is not selling for them. One of the main reasons why Fed decided to join Uniqlo was hope that Uniqlo can sustain his brand once he retires. Nike has perfected the craft of branding their athletes for life once they retire and in many cases the athlete will not have to worry about working another day in his/her life if they are signed a lifetime deal with Nike.

Nike has signed lifetime deals for the greatest athletes currently from Lebron James, Tiger Woods and Cristian Ronaldo.

There has never been a lifetime deal for tennis player of Federer's caliber and according to sports analysts a tennis player's value deappreciates once they disappear from the sport unlike other sports when they athlete's value gets higher once they retire. Nike immortalizes that athlete post retirement with branding, lucrative deals and marketing.

Federer's caliber is not considered high enough for Nike which is why he was never signed another deal cause he wanted more money than what he was generating. Tennis is a popular sport but it does not carry the same global impart, carry or weight as other sports.

Do you think Uniqlo will be able to immortalize the Federer brand once he reties.
 

dr325i

Legend
Uniqlo did not sign Federer to do that. Their strategy is different from Nike.
Federer did not give crap about loyalty to a brand (Nike), it was all about $300M (I don’t blame him, especially when talking about Nike)

To the Trump-like smart guy above - UNIQLO is Japanese brand, and damn great quality
 

Subway Tennis

Hall of Fame
When Fed cut ties with Nike and decided to sign with Uniqlo to Fed fans they believe it was Nike's loss and not Federer. Nike is a brand that has been years before Fed and is the legacy apparel brand for people in deciding their sportswear. Nike has played a role in immortalizing athletes and has been the master in branding them to become an extension of Nike and making them symbolic figures for the brand. When people think of Nike they will think of Michael Jordan and now Lebron James. Nike has been saying for the last 5 years that they plan to downgrade their tennis division due to decline in sales and possibly that tennis apparel is not selling for them. One of the main reasons why Fed decided to join Uniqlo was hope that Uniqlo can sustain his brand once he retires. Nike has perfected the craft of branding their athletes for life once they retire and in many cases the athlete will not have to worry about working another day in his/her life if they are signed a lifetime deal with Nike.

Nike has signed lifetime deals for the greatest athletes currently from Lebron James, Tiger Woods and Cristian Ronaldo.

There has never been a lifetime deal for tennis player of Federer's caliber and according to sports analysts a tennis player's value deappreciates once they disappear from the sport unlike other sports when they athlete's value gets higher once they retire. Nike immortalizes that athlete post retirement with branding, lucrative deals and marketing.

Federer's caliber is not considered high enough for Nike which is why he was never signed another deal cause he wanted more money than what he was generating. Tennis is a popular sport but it does not carry the same global impart, carry or weight as other sports.

Do you think Uniqlo will be able to immortalize the Federer brand once he reties.
Very interesting comments. I didn't know that one of the reasons Federer switched to Uniqlo was the hope that Uniqlo can sustain his brand once he retires.

I really did think the decision to change was a purely financial one, and Federer would have preferred to stay where he was if Nike were willing to pay the same price.

In answering your main question, on the surface of it, it doesn't look like Uniqlo has the capacity to immortalize the Federer brand once he retires.

The impression I get is that Uniqlo doesn't care about doing that, and Federer doesn't care about it enough in the short term for it to affect his decision to switch from Nike and take the cash from Uniqlo.

A Nike heritage line would be the only way to go for Federer. All his history is there. But he can still do that. He can just return to Nike after doing time with Uniqlo, accepting the financial windfall and running out the contract.

We are waiting for a period where Federer has a purple patch with Uniqlo, and produces a consistent run of great kits. The lines so far have been severely run of the mill or just plain GARISH.

Anyone with fashion nouse is waiting for the Federer x Uniqlo lines that will be released for the Tokyo Olympics year, where we hope this partnership will really hit its straps for the first time and produce some consistently good kits.

The Federer x Uniqlo outfits we've seen so far should really be considered dress rehearsals. Hopefully the range improves and the collar experiments and bland matchwear of the last 12 months will be quickly forgotten.
 
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Koby1

New User
I think getting federer was a brilliant move for uniqlo. Even though they aren't really mass producing too much of Roger Federer apparel it benefits them in way more ways than just that. Roger is more than just a tennis player. He is very classy super recognizable a role model etc. And because of this uniqlo can sell a lot more of their lifestyle cloths off of federer just wearing them. Even when federer gets older he will still have all of that even if he's not winning in tennis anymore. So I think it's still a good thing.
 

ollinger

G.O.A.T.
Do you think Uniqlo will be able to immortalize the Federer brand once he reties.
Federer sold his brand to Uniqlo, lhey can do with it what they like. If he's unhappy with it, he should have made his own clothes and let them keep their 300 million.
 

Rhino

Legend
If managed correctly Federer probably could’ve left tennis with successful line, but most people would prefer a guaranteed 300 million dollars.

Tadashi Yanai almost doubled his money since sponsoring Roger in April 2016 (to $25.4 billion), making him about the 30th richest man on the planet, so I guess nobody’s complaining.
 
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