Elektra
Professional
When Fed cut ties with Nike and decided to sign with Uniqlo to Fed fans they believe it was Nike's loss and not Federer. Nike is a brand that has been years before Fed and is the legacy apparel brand for people in deciding their sportswear. Nike has played a role in immortalizing athletes and has been the master in branding them to become an extension of Nike and making them symbolic figures for the brand. When people think of Nike they will think of Michael Jordan and now Lebron James. Nike has been saying for the last 5 years that they plan to downgrade their tennis division due to decline in sales and possibly that tennis apparel is not selling for them. One of the main reasons why Fed decided to join Uniqlo was hope that Uniqlo can sustain his brand once he retires. Nike has perfected the craft of branding their athletes for life once they retire and in many cases the athlete will not have to worry about working another day in his/her life if they are signed a lifetime deal with Nike.
Nike has signed lifetime deals for the greatest athletes currently from Lebron James, Tiger Woods and Cristian Ronaldo.
There has never been a lifetime deal for tennis player of Federer's caliber and according to sports analysts a tennis player's value deappreciates once they disappear from the sport unlike other sports when they athlete's value gets higher once they retire. Nike immortalizes that athlete post retirement with branding, lucrative deals and marketing.
Federer's caliber is not considered high enough for Nike which is why he was never signed another deal cause he wanted more money than what he was generating. Tennis is a popular sport but it does not carry the same global impart, carry or weight as other sports.
Do you think Uniqlo will be able to immortalize the Federer brand once he reties.
Nike has signed lifetime deals for the greatest athletes currently from Lebron James, Tiger Woods and Cristian Ronaldo.
There has never been a lifetime deal for tennis player of Federer's caliber and according to sports analysts a tennis player's value deappreciates once they disappear from the sport unlike other sports when they athlete's value gets higher once they retire. Nike immortalizes that athlete post retirement with branding, lucrative deals and marketing.
Federer's caliber is not considered high enough for Nike which is why he was never signed another deal cause he wanted more money than what he was generating. Tennis is a popular sport but it does not carry the same global impart, carry or weight as other sports.
Do you think Uniqlo will be able to immortalize the Federer brand once he reties.