I have no personal experience with the academy. From what I've heard from Tennis channel and tennis magazines...,it is fairly new. It appeared to be a joint venture between him and others.
First I thought he would be fairly involved in day to day operation but, you've probably heard.....he announced to be Andy Murray's personal coach shortly after the academy started. I am curious if he does some teaching at the academy or not.
I also heard they offered scholarship for talent kids to the academy recently.
As we parents should know by now....,that's the way to attract more paying juniors.....as long as they have great ones to advertise or spreading word of mouth.
Same thing about scholarship tactics at the other academies though......last year at John McEnroe's and common practice at any established academies like Bollieteiri or Evert.