well, since the atp is marketing itself as a "world tour" now (ooooh!) and tennis is so international, how hard is it as a commentator to ask the player off-camera, "hey, how do you say your name again??" the espn bobble-heads do so little, they should at least get the name right. umpires should do the same. if it's too hard to remember, right it down phonetically, like little kids do.
i was lucky enough to work with a bunch of great kids this past summer, all on visas and from all over europe. my boss had this brilliant idea that the kids with tough names we should just 're-christen' with american names. suddenly, the kids from tajikistan had names like "dan" and "mike". i thought the whole thing was insulting, and it made us all seem like lazy yanks.
i have a very simple spanish name, but even if my name were "bob" i'd have done the same thing. i went around and asked everyone how to pronounce their names. anastasia said it's anasta-SI-a. odil said it's o-DEEL. and so on. really, it wasn't all that hard.