Aslan Karatsev finally has a sponsor. Karatsev was seen wearing Italian brand Hydrogen’s apparel and shoe in the warm-up tournament in Sydney before the Australian Open. Hydrogen is an Italian brand co-founded by entrepreneur and record producer Stefano Cecchi. Hydrogen is not new to tennis and...
Honestly, I think the outfit he had in the Kecmanovic match was half-decent. It's obviously tough to work around that skull logo if the designers are gonna try to make something classic/elegant, but there's ample proof that Hydrogen can do MUCH worse than what he was wearing. Had his right sleeve been the same as the left one, this outfit would have been downright restrained.
I think there's an art to having something gaudy become classic. Some of those early nineties Nike kits (that they leaned on heavily for the US Open kits from two years ago) are objectively garish, but they're somehow also just right.
Anyway, logo aside, the shorts Karatsev was wearing in his match are pretty decent. I'd dig a navy/white stripes version. Or red with navy or white stripes.
So far, the Hydrogen clothes look good on Karatsev. Previously, I have not liked Hydrogen's over-the-top fashion. But, things have changed and brands like Hugo Boss and Armani have entered the tennis clothing biz and that seems to have made Hydrogen change its styling focus to a more upscale instead of anti-style look. I hope Hydrogen continues in that direction. It appears that Karatsev will only wear items that have a classy look to them.