Hydrogen founder/designer Alberto Breschi is an interesting character, having gotten into the fashion business almost by accident when he got the “bug” while studying economics in London and noticing the mix-and-match wardrobe parts many people there would wear, a big contrast to what he was used to seeing while growing up in Italy.
Brand identity and the use of element #1 as his brand name was fueled (pun very much intended) by existing Italian casual wear brand Diesel and Gas. Breschi preferred the cleaner, lighter gaseous element as his symbol.
Once he became immersed in fashion design in Milan, Breschi became a pioneer in co-branding marketing strategies with some large corporations like Fiat, Superga and Lamborghini. A current co-branding project matches Hydrogen with Prince racquets, bags and grips.
Active sportswear for golf and then tennis was a later offshoot from his luxury apparel concepts he continues to design and market today. As an example, suit jackets sell for $400 and up on the Hydrogen website.
Brescia has also explained the symbolism of the skull logo, having borrowed it from Mexican rituals practiced celebrating the Day of the dead. The skull supposedly acts as a talisman in favor of love, life and good luck. Those are all elements Breschi attempts to promote with his gear. Hydrogen…so light but so vital for life to survive.