Mac did purposely go out of his way to try to deny that he even had a rivalry with Lendl or just downplay it, for a pretty long time.
It was silly, but with his ego and the fact that he cared about his legacy a lot more than most other retired legends, it wasn't hard to see why.
He both liked and respected Borg, and ultimately got the better of their h2h. It's easy for him to reminisce fondly about the 1980 Wimbledon final, because he then went on to beat Borg in 3 major finals within the next 14 months, including 'avenging' that defeat in their re-match at the same venue the following year, and went on to win Wimbledon 3 times.
He didn't like Connors, but greatly respected him, and again he ultimately got the better of their h2h, notably winning 3 of their 4 matches at the USO. So again it's easy for him to reminisce fondly about their rivalry. He praised Connors' performance in their brilliant 1984 USO SF for example, but it's easy to do that after winning the match. I doubt he would have been so generous had he lost it.
But he neither liked nor respected Lendl, and Lendl ultimately got the better of their h2h, so it was far more difficult for him to reminisce fondly about their rivalry. The 1984 RG final was an absolute classic, but given that Mac never struck gold there or came anywhere near as close to winning that title again (his straight sets SF defeat in 1985 doesn't come close to him being 5 points away from winning the final in 1984), never beat Lendl there (plus he also lost 3 out of their 5 matches at the USO) etc., it was a very sore point for him. It was said that he banned people from mentioning that match in his company for a while.
Lendl ribbing Mac about the 1984 RG final when they were jointly interviewed ahead of a senior exho I think in 2011 (so nearly 27 years after the event) was funny - Mac had a face like thunder. Given that Mac allegedly trashed the UCLA locker room after an exho against Agassi the previous year, at the age of 51 no less, clearly he struggled more than most to treat those matches in a light-hearted way.
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John didn't get best of h2h with Bjorn as they finished tied at 7-7 in ATP events.
A lot of people forget that Borg won 5 of their 6 ATP encounters between Toronto in August 79 and NY Masters January 81.
Borg started to struggle with shoulder injury in Mrach 81, around time he lost to John in final of Milan. Indeed he lost to Pecci at Monte Carlo and then Rolf Ghering as he was struggling. He then didn't play for over 2 months until RG 81.
Even though he won that and reached final of Wimbledon and US Open , losing to John, he clearly had been affected by lack of tournaments and struggling with desire to play.
Hence him effectively retiring October 81, albeit he played .Monte Carlo next few yrs and some exhibition matches and tournaments.
As for Ivan , I think a bit like Novak, because he was Eastern European, he suffered from popularity in West. He actually did have sense of humour and was very sarcastic but crowds just didn't take to him as he was so serious on court.
Great player though and on same level as John and Jimmy . I struggle to this day on who I rate higher.