Mandlikova's Curious Endorsements Australian, Ellesse, Dunlop, Wilson

suwanee4712

Professional
Does anyone remember the line of tennis wear called Australian? It had a kangaroo on its logo. They used to outfit pros like Hana Mandlikova and Goran Ivanisevic for a time.

Hana wore their clothing in the late 70's and into 1980 before going to Ellesse. She got caught up in a strange situation where apparently she signed a contract with Donald Dell's management company who had her with Australian clothing and shoes and Dunlop racquets. But when she took on Betty Stove as a coach, Betty swayed her to Phil de Picciotto's company which is now called Octagon. They signed her with Ellesse clothes, Puma shoes, and Wilson racquets.

Dell sued saying that Hana was in breach of contract and they settled. When Hana was in Europe and Australia, she had to honor Dell's contracts, and when she was anywhere else, she had to honor Octagon's contracts. Literally, for a year, Hana had to dress according to where she was playing.

Dell's contract ended at Australian Open in late 1980 and so Hana went completely with Ellesse, Puma, and Wilson. I've never heard of a situation like this one.

1979_Dec_4_A_sydney_morning.jpg.html


1007_hana_mandlikova.jpg.html


89111862
 
I recall Borg playing with both Bancroft and Donnay racquets and wearing Tretorn and Diadora shoes, same year, different countries. Figured it was a contract issue, but never got the details. It seemed odd.
 
I recall Borg playing with both Bancroft and Donnay racquets and wearing Tretorn and Diadora shoes, same year, different countries. Figured it was a contract issue, but never got the details. It seemed odd.

As funny as pros are about their equipment it seems bizarre, especially to play with a different racquet.
 
I recall Borg playing with both Bancroft and Donnay racquets and wearing Tretorn and Diadora shoes, same year, different countries. Figured it was a contract issue, but never got the details. It seemed odd.

Yes, it was Bancroft/Tretorn in North America and Canada, and then Donnay/Diadora the rest of the world. Bancroft and tretorn were related corporately I believe, so that might be a connection. I have also heard that the Bancroft Borg and the Donnay Allwood and later Borg Pro were paintjobs of one another- tho I don't know that.

Borg also wore Jockey rather than Fila, Scandinavia only.

The full name of Australian is L'Alpina Australian, and it's VERY expensive.
 
I think today this wouldn't happen because of the internet. In the 70's and 80's, Borg and Mandlikova could play on different continents with different equipment without it being known in the United States and vice versa. Today, their matches would likely receive at least some television coverage, or local media's pictures and coverage would be easy to find anywhere in the world.
 
Superga; never ever saw a pair but i bet these were nice.

image2jwa_zpszmkh9vrs.jpg
I had a pair of the Superga Lendl's in '83. From what I remember, they had very high arches and hurt my fairly flat footed feet. I wore them anyway 'cause I was such a Lendl fan and sported all the Lendl gear. I got them through mail order so didn't know the fit before I got them. They were really beautiful tennis shoes. If I had know they would be really rare one day, I would have kept them.
 
Australian still exist, it endorse mainly italian ATP players now, like Paolo Lorenzi and Luca Vanni, it belong to Giordano Majoli e former Davis Cup Player.
They are main sponsor of Master Series in Rome.
site : www.australian.it
Superga still exist as well but they do not sale tennis sneaker anymore.
 
Back
Top