We receive emails from you why we are temporarily closing sales. Let us explain:
1) We received the annual report of our company for last year and after paying taxes, salaries, rent, the profit of our company amounted to 15 thousand dollars (1200 dollars per month). Honestly, this is terrible and does not add any motivation to work.
We cannot raise retail prices in 5 years, but our expenses have increased significantly.
2) After opening a warehouse in USA we made 2 promotions: 20% discount and buy 2 reels and get one free. Result: we received 2 orders for 20% and 2 orders for buy 2 reels and get the third reel for free.
With such a volume of sales, we are simply operating at a very large loss and it is easier for us not to sell than to sell.
When we did an experiment and sold reels for 50-70 usd, we also had only a few sales and we were surprised that even these prices did not stimulate buyers, and in order to make them we needed to have good turnover.
Probably now the string market has become very saturated and we have begun to lose the competition and buyers do not want to buy our strings at a price of 70 dollars, but prefer to buy 140-200 dollars per reel. Perhaps we make something wrong with marketing.
So we want to stop selling, think about our strategy, where we are going, focus only on strings and try to survive in such a difficult market (or go the other way and not focus only on strings)
We have extended one more day of shopping, tomorrow you can also buy strings, then we will close sales but will try to return as soon as possible.