Media, News and culture

[Crocodile]

Now I thought I would have a go and post this thread here. Maybe it’s of interest or not but anyway that’s how it is on forums.

In the last couple of years I have noticed myself hardly switching on the TV and not particularly keen on listening in on mainstream radio in the car. The only time I switched on the TV was to watch the tennis or some other sports event and that’s about it. I think it’s interesting to be able to tune into some digital platform fromfar away places on the globe to get an idea of what they are talking about and the different views and attitudes the people have.

I will say that these days I tend to listen to online digital media, news, YouTube, podcasts, zoom conferences and other independent platforms. Ok on rare occasions I will listen to the news and talk back radio to get an idea of what’s being said or promoted by the mainstream legacy media plus since there is cross media ownership, you will get the stuff popping up on your homepage on your computer right. Problem with talk back radio for example is that it’s very controlled and screened so only the views of the organisation tends to get aired.

On the other hand sometimes when I listen to some channels in the digital world I wonder whether they only reach a certain demographic and audience and get lost in the digital jungle. There must be lots and lots of channels for any group, culture or topic. The content creators could be producing excellent work but if only a small segment of society access it, it may not cut through. Plus they would probably hope they can make some money out of the content they produce:

I would imagine that the different generations and age groups would also make different choices as to what form of media they prefer and how they like to interact with it. There are some podcasters and YouTube channels that have become very successful and challenged the mainstream media.

I don’t know whether this is of interest to you but I would be interested in getting your views about media and how best to stand out and cut through the digital jungle, or you may still prefer the traditional TV and radio live broadcast. It’s still free to listen to the radio in the car and watch free to air TV.

Anyway what do you think ? What do you tune into ? Do you think that mainstream media is losing its influence on many listeners in your country ?

 

[cks]

What do you tune into ?

I mostly watch YouTube videos on my ipad. The only thing I watch on the TV anymore is sports, and the occasional movie from a streaming service.

 

[sureshs]

Only Youtube

 

[socallefty]

I used to subscribe to the LA Times for decades. I’ve never been a consumer of news shows on TV, radio or online. Now, I primarily get news daily from my subscription to Apple News - I guess it adapts what news it shows based on what I read. I also have the BBC and CNN apps which I will occasionally use when I’m following some big news events. Lastly the NY Times and Washington Post have me on their daily email news update lists even though I don’t subscribe digitally - so, I get daily emails with all their headlines. If a news article intrigues me, I can generally find it online.

 

[Borg Number One]

I have dropped Facebook for close to a decade now. I’ve never used Twitter. I go find news from many sites including Truth Social, Rumble and YouTube. That’s about it these days. I also am in some chat groups where friends share the news of the day.

 

[Crocodile]

I’m interested in getting an idea of what type of media cuts through to the various generations of people.
Do people think that FB and Instagram are now saturated with marketing and content hence people less likely to respond or notice.
Does the establishment of online communities the way to go perhaps linked to your own website and say YouTube, TicToc or Rumble, Telegram and Signal applications more relevant?
And is FB waning with various audiences ?
I’m asking these questions to get an idea of how to be cutting edge future marketer or even going retro as a contrarian and advertising people to come together and meet at a tennis facility ?
Do any of you watch say the Tennis Channel or what’s the best tennis media network ?
I’m always looking for ideas no matter what they are ?
I wonder how many of you are based on the west coast of the US and how connected your centres and tennis people are ? Do places collaborate or keep to themselves ? I know I have listed a lot of questions but answer if you like wherever you can.

 

[Crocodile]

I will add this and say that I think Harry from TS is a very good influence on getting people together and collaborating with as many people as possible as is Jonas from TN and here ion this forum with the play testers and their podcasts. It’s a good for tennis and related sports to connect.

 

[vokazu]

For news, I'm only interested in getting notifications on my phone from the mainstream media locally and internationally. I rarely click and open the notifications. The headline in the notifications on my phone is enough for me to know what's new that maybe important for me, like local disaster warnings, life threatening events, work related news, important announcement from local communities, etc.

Throughout the day I just listen to calming and relaxing music on my noise cancelling headphone. I just don't like listening to people gossiping, arguing or yelling. I hate political debates. I like to have a calm mind at all time.