Agreed, and also agreed that modern society and science has positive consequences too. No, not all things advertized are bad. But there are selfreinforcing trends that might not always be purely beneficial. The trend of more technology can be almost funny, for instance when racket manufacturers push each other to claim that they have more or less reinvented the tennis racket every two or three years. The consumer has to look at these things with a critical but openminded eye, imo.