That's exactly why he wants to penalize Pop, for marketing reasons and making sure they can retain as many fans as possible. I mean yeah, as a fan, I think I would be thoroughly disappointed that not 1, not 2, but ALL the stars of X team is not playing. A small percentage of those fans may lose interest and confidence in NBA's product, which is an entertaining game. HOWEVER, that was a damn good game to watch, stars or no stars. But I agree that for basketball reasons, Pop should not be penalized because his actions were to ensure his team as competitive as it can against a conference rival.