New Balance's Bruce Schilling: When a Brand Becomes Family

TW Staff

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New Balance's Bruce Schilling has worked in the industry longer than most of us and has the stories to tell! He has done everything from signing some of the top players to his agency, signing top players at different brands and working to mold and shape brands to become leaders in the tennis industry. Now, as a key player in New Balance's brand he explains how New Balance is a family run organization and how this brand has quickly become part of his family. Also in this episode, he chats with us about his career and gives us some amazing stories about players like Coco Gauff and Milos Raonic and Nicole Gibbs, all who have become part of his family. He also gives us some insider info into what has helped New Balance continue to grow year after year.

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