Markus Kaila said:
I don't undertand that there could be tennis authorities who REALLY believe that it could increase the popularity of tennis as a TV-sport!
The theory of the new rules is to encourage more of the big name singles players to play dubs. The rules are in place simply to make doubles matches shorter and even less physically demanding.
Tournaments hold doubles events and fill the draws with people that no one really cares to watch. The tourneys must foot the bill to house, feed, transport, and pay players who bring in zero revenue in the form of ticket sales. Something needs to be done to get more top singles (known) players to play the dubs just to make it economically viable.
Even on this board, there is barely a week that goes by that someone does not bring up the subject of making the tennis season shorter. The theory there is to give players more rest and reduce injuries by making the tour less physically demanding. In the current format, there is just no incentive for the top players to ever compete in the doubles draw.
For those of us who attend pro events, we know that the doubles has a significantly less popularity than singles. At the US Open men's dubs finals, there was no more than a thousand fans in attendance.
No one follows professional doubles. Few, if any, tennis fans can name five of the top ten doubles teams off the top of their head. I cannot, and I attend ten or twelve pro tourneys per year including the USO.
If doubles had any popularity at the pro level, doubles players would simply start their own tour. But they won't. There is simply no demand in the current format.
I am not a big fan of the new rules and not sure if more top players will compete, but I do applaud the ATP for at least attempting to put a product on the court that fans will pay to see.